Category: SEO Trends


In recent times Google has been making a number of announcements about mobile-first indexing. It had planned to roll out mobile-first indexing for the entire worldwide web in September 2020 but at the time of writing that has now been postponed until March 2021.

No doubt it brought a collective sigh of relief for those who have no idea what mobile indexing is, and therefore no clue how to prepare for it. The other group who may be relieved are those who knew what to do but hadn’t bothered to take any action yet.

In truth, mobile-first indexing is nothing to be alarmed about, although if you have no idea what it is, it might serve us well if we explain it to you.

Why Is Mobile-First Indexing Happening?

As a business owner, It can’t have escaped your notice that more and more of your customers are interacting with your online properties via their mobile devices. By properties we mean not just your website, but your social media pages as well.

It has also not escaped Google’s notice either, but for them, the trend is not just with regards to people going online via their mobile devices, but them also searching whilst on their mobile devices too.

This has developed to the point whereby we have crossed the point there are now more searches carried out on Goggle via mobile devices than there are via desktop computers or laptops.

As such Google has determined that it needs to change how it presents search results to take account of this, and that change is called mobile-first indexing.

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Hopefully, you will have already realised we are not talking about eating food to help your SEO, much as that might appeal to us all. Instead, the acronym E-A-T stands for Expertise – Authority – Trustworthiness. Given that E-A-T, is something which Google’s algorithms are focussed on, it is something every website owner needs to understand.

Those three words mean that Google has moved on from just looking for quality content. A quick point to make here is that does not mean that you should let your standards drop and stop producing quality content. That requirement has not been abandoned, however, Google are taking things a step further.

Google is continually striving to make its search engine results as close to the user’s intention, as possible. Taking that a stage further it means they want the destination that users arrive at, to give them the best user experience possible.

Put yourself in Google’s shoes for a moment and imagine you had to determine what websites are going to achieve that goal, and which are not. How about fake news websites, or websites with lots of content, but otherwise full of affiliate offers for sale?

What about those with misleading sales messages or hyped up claims? And, how about websites that look like they offer content, but it is really just sales copy dressed up as content?

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Every successful business in the world right now is taking full advantage of good SEO strategies for their websites, blogs, and their social media profiles. If your business is not doing the same, you might as well be digging your own grave because without good SEO rankings, your business will not be able to keep up with the rest of the competition. High ranking on SEO is going to make sure that your business stays relevant by helping your customers find your products and services online with ease.

SEO might seem very simple when you think about the fact that a lot of businesses are using it but it is actually quite challenging. The most difficult aspect of SEO is the fact that it is in a constant state of evolution. The “best practices” that worked last year might not even be relevant right now. This means, there is a need to keep up with the latest SEO trends if you want to stay ahead of the curve.

Here is a look at the 4 SEO trends that are tearing things up in 2018.

Secure Links
2016 saw Google make the announcement about the fact that secure links (SSL) are going to make a significant impact on the SEO ranking of websites. From being a simple announcement to becoming something that is more of a necessity, browsers like Google Chrome are now marking the websites that do not start with “https” as potentially unsafe for internet users. It’s one of the easiest ways to boost your SEO rankings and a trend that is here to stay.

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Something which many people who think they know SEO often overlook, is that Google, who basically determine what ranking factors need to be optimised, change their algorithm on a regular basis. Often this can be minor tweaks which they do not disclose, but which gets identified by SEO experts who carry extensive testing and soon becomes known across the Perth SEO community.

On other occasions, the changes Google makes are comprehensive, and can occasionally be so fundamental that it changes some of the principle practices that take place within SEO. An example of this was the Panda update which saw them address the issue of poor and thin content on websites that offered little value to anyone who visited them.

Unfortunately, there are some poor or cheap SEO companies out there who do little to update their client’s SEO to take account of Google’s updates. This is why some websites start to lose their ranking because their SEO is outdated. If you are concerned that the SEO on website is outdated in this way, here are five signs to look for.

Poor Quality Links: One of Google’s primary goals in recent years has been to reward those websites which are high-quality and penalise those which are poor quality. The knock-on effect of that has been to downgrade the ranking boost of backlinks from poor quality websites or websites that have absolutely no relevance to your website. If you had an SEO campaign where lots of poor backlinks were obtained, at that time you may have seen your rankings improve, but that will likely be reversed, if it hasn’t happened already.

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