FAQ’s


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FAQ's about organic SEO in Perth

Yes, we are. SEO Perth Experts (SPE) is 100% Australian-owned. Our offices are in Perth. We service clients in all Australian cities and regions as well as internationally. Our staff are digital marketing experts, writers, programmers, designers and developers.

SEO (Search Engine Optimisation) is the process of making your website appealing to search engines, primarily Google. This is achieved by a combination of on-page and off-page optimisation and strategies. Off-page optimisation strategies include creating high quality back-links to your website. This in turn builds the authority of your website, which is seen as a ‘positive’ metric by search engines. Read more about ‘what is SEO

On-page optimisation is the SEO activity (or optimisation) included on your actual website. On-page SEO includes strategies for keyword-rich URLs, keywords in page titles, keyword-rich headings, keyword content optimisation, image Alt tag attributes etc.

Off-page optimisation are strategies that will improve your ranking in search engine results pages and happen outside of your site (ie: off-page). This involves finding you high quality, relevant links (back-links) from other websites, shares on social media and citations across the internet.

This depends on many factors. How old your website is (a brand new website, just launched, will take considerably longer to rank than a website that is 10 years old). The current authority of your website. How many back-links you have already and the quality of those back-links etc SEO Perth Experts will be able to give you a better idea during your free consultation / website audit process.

A Google penalty can occur when Google identifies a website that has done something that it deems to be its webmaster guidelines. This usually means that the website’s ranking drops massively. Often, this will be due to black hat SEO practices.

It can also occur when the website owner falls foul of a new algorithm update or a change in Google’s ranking policy. An example of this was the Penguin update of 2012 when Google started taking a negative view of sites that had lots of spammy back-links. Previously, these links could have helped rankings, but after the Penguin update, websites using these tactics were penalised and dropped down the rankings significantly.

The first thing is not to panic. Many google penalties are temporary and a few simple actions can be enough to reverse them. These actions can include making a list of all your backlinks, analysing them, and removing or disavowing those which you can identify as being poor quality. Content can also be an issue so look at your posts and pages and see where you may have, what Google consider as, thin content, and improve upon it. Also, make sure you have no scraped or duplicate content. Keyword stuffing is something which can also bring about a penalty so any content which has this should be rewritten or removed.

Once you have corrected anything which could have a potential target for a penalty, you can then send Google a ‘Reconsideration Request’. In this, you explain the actions you have taken to put right what was wrong and do so by showing them you have done everything you possibly can to remove, edit or update your website, its content and your linking structure. It also helps your case if you can show them you have watched specific Google webmaster videos relating to Google’s guidelines. Of course SEO Perth Experts can help with any Google penalty recovery.

When you visit a website, if you look at the URL bar, you will normally see either ‘HTTP’ or ‘HTTPS’ at the start of the domain name. These stand for Hyper Text Transfer Protocol, and the ‘S’ stands for Secure. If a website domain has the secure version HTTPS it means that the website owner has acquired a certificate that authenticates the website, and that the privacy and integrity of any data which is exchanged with website should be secure.

With most internet users having a heightened awareness of online security, and the risks of data breaches, Google took the decision to give greater prominence to a website with HTTPS as opposed to one with HTTP. As obtaining HTTPS certification is relatively easy and inexpensive it is certainly worth doing so, not least because of the SEO implications.

Yes, we can help you with SEO for your online eCommerce store. Whether you wish to target your customers locally, nationally or internationally – we can help you devise a strategy.

All our SEO Packages include the following; dedicated project manager, no setup fees, no keyword limit, full competitor analysis, complete on-page optimisation, copy writing, conversion optimisation, local business listings and optimisation (if required), social media strategy (if required), social media posting (if required), premium level link building, continuous off-page strategy, monthly ranking reports & monthly analytics reporting. Basically everything that you need to get to the top of the search engines – and stay there!

Not if you don’t want to be. We want you to be comfortable with our SEO process. Our success rate is high enough that we are confident offering our service without a long-term agreement. SEO Perth Experts will create a plan based on your SEO goals. We will estimate how long it will take to achieve your goals. If at any point you decide that our service is not what you need, you can terminate the agreement with 60 days notice.

Yes. SEO Perth Experts provide online reputation management services. It is imperative that a business maintain a strong reputation online. Positive reviews from your clients and customers will prove that your business provides great products and/or services. As Benjamin Franklin said, “It takes many good deeds to build a good reputation, and only one bad one to lose it.”

With 89% of users not going past Page 1 for any given search, it is important that anything on Page 1 about you and your business is positive. SEO Perth will increase your company’s exposure and help to ensure that the content you want on page 1 – is there. “If you don’t define yourself, the Internet will.”

Probably not. We focus on quality, and getting top results. SEO Perth often take on new clients that have been paying large agencies lots of money for SEO with very little success. Quite often we start showing better results for the client within weeks of starting work where the client has been waiting years to see! Call us today for a free consultation and website audit. We can do this over the phone or in a sit-down meeting.

The cost of SEO in Perth depends on a number of factors. Your free consultation and website SEO audit will give us a good idea of what we need to do to deliver the results you want. We have extremely competitive pricing compared with the larger agencies.

There are a large number of variables involved, such as;

Are you in a highly competitive industry? The more companies competing for the same keywords, the harder it is to rank – which in turn requires more work and results in a higher cost.

Where is your target audience? Is it locally ie: your local suburb, your local city, the whole state – or the whole country? The wider the target area, the more potential customers/clients – but in turn, the higher the budget required.

One of the first things that needs to be done if you have an existing website is an SEO audit. This will establish how good, or how bad, your current SEO is. Unless you have SEO knowledge of how the search engines rank websites it is best to employ the services of an SEO consultant who will have the tools and the expertise to conduct a comprehensive SEO audit for you. Thereafter they will be able to inform you what actions need to be taken in order to fully optimise your website.

Keyword research is the means by which you can determine the keywords and keyword phrases that your website should be aiming to rank for in search engines. To conduct keyword research, you need to be exploring what other websites in your niche are ranking for, and which searches relating to your niche are searched for the most. Part of that research will also be to determine which keywords are the easiest, and which are the hardest to rank for.

Once you have determined which keywords you are going to target  you can then optimise the content on your website for those keywords accordingly, and create a linking plan with the keywords as anchor text,  making it more likely that you will appear in the SERPs when someone searches for them.

If you had a business in the dog grooming niche the keyword phrase that you would seek to rank for is obviously dog grooming. The immediate problem with that is that every other business related to dog grooming will have the same plan. As there are only 10 websites that appear on the first page of Google, this means it is going to take a lot of effort to get your website on that page.

Let’s say your dog grooming parlour is in East Perth, and you also offer a mobile service where you groom dogs in their owner’s home. A keyword like ‘mobile dog grooming in East Perth’ may not have as many searches as dog grooming but it will have very little competition. Also, when someone types in a search term like that, they are genuinely looking for that type of service rather than doing general research.

It certainly can, and it is one of the easiest, and most effective, ways to do so, for several reasons. First, there is the fact that within your blog post you can use relevant keywords in the blog post content itself. This can help the blog post to rank in Google’s search results for specific keywords you wish to target that may be apart from your websites’ primary and secondary keywords. These are known as ‘long tail keywords’. For example, if you have a landscaping website you could write a blog post titled ‘What plants should I plant in coastal areas?’ or ‘What type of plants are best around swimming pools?’ With these types of posts we try to answer the ‘searchers’ questions that they might type into Google. If done correctly, this strategy can create a lot of extra relevant traffic to your website.

Second, you can link to, and link from, the blog post and share across social media channels to create website engagement which will help with your SEO.

Finally, if you write good content visitors will stay on your website longer, and encourage them to return. Google can recognise that happening and they are more likely to improve the rankings of a website which is popular than one where people click away immediately (bounce off).

Backlinks are easiest to understand if you imagine the internet as a giant road network. Within any road network, there are signs which direct to you another destination, which you then follow until you arrive. That same principle applies to backlinks. A basic example is when you are on a website and there was a link which said, ‘Click Here to Visit mywebsite.com’. It is obvious that if you click you will be taken to ‘mywebsite.com’.

Not all backlinks work like that though. Many are disguised and instead of ‘Click here’ there may just be a highlighted word, which when you click it takes you to another website. There are also links hidden behind images, banner ads, and social media posts too. What Google sees when it reads a backlink is the URL, which may simply be the destination URL. However, it often contains text, which is a keyword, and thus Google sees that keyword as something your website relates to.

Developed by SEO software company, Moz, domain authority or ‘DA’ is a measure of how well a domain is predicted to rank in the search engines. If you’d like a simple analogy, think of domain authority in the same way that actors are regarded. To be considered a top actor several things are taken into account such as the number of hit movies versus flops, Oscar wins, and box office successes in terms of the gross takings. In much the same way, domain authority has several factors which include the number of links going to the site, the quality of those links, and the growth in the number of links.

There are over 40 factors which MOZ use to determine domain authority, and once it has done so, the domain is given a DA score. The DA is scored between 1 and 100 with the highest authority domains scoring between 90 and 100. As your score increases, each increment becomes higher to achieve. For example, moving your DA from 40 to 50 is much easier than moving it from 80 to 90.

Local search (or Local SEO) is an aspect of the search engines which has risen significantly in its implementation and importance in recent years, to the benefit of many local businesses. It follows from people searching for business and services which are located near to them. They may search for a product or service and add their state, city, region, or even their postal or zip code to the search.

A relevant example would be ‘SEO Company Perth’. This allows SEO businesses in Perth, to optimise their website for local searches. So instead of competing with every SEO Company website on the internet, they are competing with just those that are also optimising for ‘SEO Company Perth’. Given the competition for the local search term will be infinitely smaller than for ‘SEO Company’ the business has a greater chance of getting ranked highly, and thus get highly relevant visitors to their website.

With Google now giving much greater prominence to features like Google maps and local reviews on their search results, the playing field has been very much leveled so that local businesses can compete for visitors on Google a lot more than they could hope to do as little as 5 years ago.

We could create an entire website on this question alone, given how many tools there are available to help with SEO. Rather than name specific tools, we will state the main functions you should have them for. One of the most important is going to be a keyword research tool which will help you to identify what keywords you should be targeting.

Also, you want to know what your competitors are up to so tools which can crawl their sites, identify their backlinks, and the anchor text they are using will be enormously helpful. Thankfully, there are tools which can do this for you too

You almost certainly want to sign up for the Google Search Console, as that lets you analyse exactly what Google is seeing when they crawl your website and more importantly what actions you should take if there are any errors or issues they’ve identified.

The importance of organic traffic is high, especially when research shows that over half of all the traffic websites receive is likely to come from search engines. The websites that are going to receive the bulk of that traffic are those which are ranked the highest, and that applies most to Google which accounts for over 90% of all search engine generated traffic. This means if you want to benefit from organic traffic you need to be near the top of Google’s search results.

The question is how do you get to be one of the top results when a search is entered in Google? The answer is search engine optimisation or SEO as it is more commonly referred to. SEO covers a wide-ranging number of actions and techniques, which have the cumulative effect of improving how Google views your website, which results in improved rankings. If we continue to apply the SEO tactics which are working, then the ultimate result is appearing in the #1 position for a search term.

The simple reason why many businesses fail to take advantage of these facts is that they do not know how to research, plan, and execute an SEO strategy. They could try, but the risks involved in trying to implement SEO when you do not know what you are doing can include your website being removed from Google’s pages, which effectively means it disappears altogether from their search results.

The solution is to employ the services of a professional and experienced SEO company that can manage your entire SEO strategy. This will be a complete service from the embryonic stages of finding out what your goals are for business in terms of its online growth, all the way through to being able to help you to achieve them.

Each business is unique, including yours, so every strategy that an SEO company creates should be bespoke to it. To create that strategy the first step will be to conduct an SEO audit. The SEO audit evaluates every SEO factor as it currently stands, looks at the market in which the business operates, including the competition, and pinpoints specific areas that can be improved.

Once that initial step has been completed the management of your SEO then moves on to the planning stage which is where the SEO company determines the most effective SEO strategy to follow, including many of the specific actions that need to be undertaken. This stage will also include one of the most important elements of SEO management, and that is keyword research.

Keyword research is essential for any SEO management plan to work and so you need an SEO company that has the tools, resources, and expertise to do it effectively. Bear in mind it’s these keywords that all the other SEO factors will try to rank your website for, so finding and assessing the right ones is crucial to a successful SEO campaign.

With research and planning completed, the next stage that needs to be managed is the implementation. The number of individual tasks and actions can be numerous. Most certainly they will include content creation, backlink building and website optimisation. Another crucial element of SEO management is conversion optimisation, which focuses on your website’s ability to convert all the extra traffic that is coming to your website into action takers.

Once the SEO management plan is being implemented, it is essential that the results are monitored and this is why the reporting stage exists. This will include feedback and data which covers a whole range of measures. These will include ranking performance, conversions, and traffic data. From this information, you and the company which is responsible for your SEO management can discuss and agree the next steps to take.