Every successful business in the world right now is taking full advantage of good SEO strategies for their websites, blogs, and their social media profiles. If your business is not doing the same, you might as well be digging your own grave because without good SEO rankings, your business will not be able to keep up with the rest of the competition. High ranking on SEO is going to make sure that your business stays relevant by helping your customers find your products and services online with ease.
SEO might seem very simple when you think about the fact that a lot of businesses are using it but it is actually quite challenging. The most difficult aspect of SEO is the fact that it is in a constant state of evolution. The “best practices” that worked last year might not even be relevant right now. This means, there is a need to keep up with the latest SEO trends if you want to stay ahead of the curve.
Here is a look at the 4 SEO trends that are tearing things up in 2018.
- Secure Links
2016 saw Google make the announcement about the fact that secure links (SSL) are going to make a significant impact on the SEO ranking of websites. From being a simple announcement to becoming something that is more of a necessity, browsers like Google Chrome are now marking the websites that do not start with “https” as potentially unsafe for internet users. It’s one of the easiest ways to boost your SEO rankings and a trend that is here to stay.
- Artificial Intelligence
Google has been intent on providing the best user experience to people using their platform and that is why SEO is constantly evolving. With the prospect of advancing technology making Artificial Intelligence and machine learning more and more sophisticated, one of the SEO trends that is blazing its way through 2018 ever since its introduction is RankBrain. It is an AI algorithm which has been designed to provide search results based more on the intent of the user rather than the literal words in the search query. This is making search engine results based more on relevance to the user’s requirements rather than the fixed formulas involving keyword stuffing. Quality is a must now.
- Voice Search
There is an increasing number of people who are opting to use voice search instead of text based searches now. That means the search results will also be reflecting a more conversational tone than before. Augmented by the advent of Artificial Intelligence based search algorithms, voice search is dominating the SEO landscape and content which has been created on that premise is getting more exposure.
- SEO for Video
The tech giant, Cisco made a prediction in 2017 that video content on the internet will account for more than 80 percent of all the internet traffic by 2021. This means that the next few years will see video content surpass all other forms of content on the internet. Considering the fact that YouTube is the second largest search engine in the world right now, the prediction seems pretty much on point.
Taking a look at these SEO trends will have given you a good idea of what direction you need to take your business in if you want to establish and maintain a significant online presence. Make sure you take all the necessary steps so that your business can be among the industry leaders in your respective field.