SEO Perth

Professional SEO Services From Perth’s Leading SEO Agency

SEO Perth Experts is a leading, results-driven SEO agency based in Perth, Western Australia that provides professional SEO services.

Our SEO company will optimise your online presence with professional search engine optimisation services that will boost your website’s visibility through higher organic rankings. Call us now to see if SEO fits your business needs.
Tel: (08) 6102 5800

Ready to increase your SEO traffic?

    • Improve your search rankings in 2024
    • Increase organic website traffic
    • Convert traffic to sales
    • Grow your brand
    • The best SEO packages in Perth

Ready To Grow Your Business?

Some of the Companies We Have Worked With
Peter Brittain, Managing Director SEO Perth Experts

Perth SEO Specialists

Need an SEO Specialist in Perth?

→ No Setup Fees

→ No Keyword Limit

→ No Contracts

→ Dedicated Project Manager

Talk to Peter Brittain today about your SEO goals. (08) 6102 5800

SEO Case Studies

Discover the secrets for turning SEO into real revenue results. Our clients have achieved incredible success!

SEO Case Study: Brilliance Carpet Cleaning

448% Increase in Organic Traffic

“Very happy with the SEO work.”

SEO Perth Experts used SEO and Google Ads to increase the overall traffic to the Brilliance Carpet Cleaning website. Organic traffic increased by 448%. When we started work in 2016, their primary keywords were ranked on the 5th and 6th pages of Google’s search results. They have now been on the 1st page of Google’s search results for over 8 years straight.

Read our SEO Case Studies

SEO Case Study: landscapes WA

814% Increase in Organic Traffic

“Has been brilliant for our business.”

Landscapes WA has enjoyed complete dominance of the organic search results for all its keywords since the campaign inception in 2009, resulting in consistent sales inquiries that have led to the company’s dramatic growth to the position of a market leader. Overall, website visitors increased by 513%, and organic visitors increased by 814%. Monthly organic enquiries have often gone way past triple figures.

Read our SEO Case Studies

Our digital marketing experience, analytics expertise and marketing strategies equal exceptional SEO results.



At SEO Perth Experts, we know that time is money. We offer our clients a ‘friction-free’ SEO service.  Our Perth-based SEO consultant’s approach will give you the confidence to concentrate on your business.

SEO should be the beginning of your company’s digital marketing strategy, which is why our SEO Specialists will conduct an initial full-scale analysis of your website to find the best overall strategy that will give you the best ROI.

As our client, you deserve to be kept in the loop regarding your website’s SEO strategy. We keep you updated by reporting monthly with detailed ‘Ranking Reports’ and simple-to-read ‘Website Analytics’ summaries.



The SEO audit will assess how good or how bad a website is optimised. It will include competitor research, crawling and indexing, accessibility, loading latency, link analysis, keyword analysis, content evaluation, site architecture, and design review. Our SEO audits allow clients to discover those issues by examining both on-page and off-page elements affecting ranking performance. This enables us to deliver the best SEO services, leading to your online success.

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Local search (or Local SEO) is a strategy for businesses that want to sell their services or products to a local target market. They may target their local suburb (or multiple suburbs) or region.

It is an SEO strategy that has become more popular in recent years, following the trend of people wanting to search for businesses and services near them. They may search for a product or service and add their city, region, suburb, or even their postal or zip code to the search.

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On-page SEO is the work that we do on your actual website. It starts with a keyword and competitor analysis, where we look at all the available keywords in your industry and their search volume. This tells us the keywords to target that are likely to provide the best return on investment (ROI).

Our SEO consultants analyze your website metrics, current rankings, and analytics and review your website content, hierarchical structure and URL and written content to see where improvements can be made.



Off-page SEO happens outside of your website and involves finding high-quality, authoritative and relevant back-links from other websites. Having high-quality websites linking to your website can indicate that you are an authority in your industry.

Off-page SEO done well will provide your website with consistent, long-term organic rankings and is paramount to a successful SEO campaign in a competitive industry. This is the main indicator that you’re not just another site in cyber-space.



One of the most important elements of our research is keyword analysis. Our SEO consultants will do keyword research and access data to give us clear insights into potential keywords you could rank for in the organic results of search engines.

To conduct keyword research, we will explore what other websites in your niche are ranking for and which searches related to your niche are searched for the most. Part of that research will also determine which keywords are the easiest and which are the hardest to rank for.

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We offer unmatched in-house copywriting services.

3 seconds ….. That’s how long it takes for a person to either decide to read the rest of your web page or leave.

Sure, keyword research and SEO analysis will determine your target demographic, but only great, engaging copy will keep them there.

If you are looking for SEO content writing to help your website attain a higher rank – what you are looking for is good quality, naturally written content.
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Whilst plenty is written and said about getting external backlinks, many website owners overlook the benefits of linking within their website. Here is where you can get a jump on those competitors who have no or little internal linking.

As for those who do have internal linking and seem to rank well, you want to assess it, and if it appears to be highly effective, try to emulate their URL structure, anchor texts, and breadcrumbs. As this is a technical factor, nothing can stop you from copying those who have their internal linking well-optimised.



The first thing is not to panic. Many Google penalties are temporary, and a few simple actions can be enough to reverse them. These actions include making a list of all your backlinks, analysing them, and removing or disavowing those you can identify as poor quality.

Content can also be an issue, so look at your posts and pages, see where you may have, what Google considers thin content, and improve upon it. Also, make sure you have no scraped or duplicate content. Keyword stuffing can also bring about a penalty, so any content with this should be rewritten or removed.

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Our professional SEO experts combine algorithm expertise, great content, and authoritative back-links to position your business where it belongs in Google’s organic search results – and keep it there.

We can help you with anything related to Search Engine Optimisation, whether an SEO site migration or a complete digital marketing strategy. We have the in-house expertise to build your business online.

Over the years, we’ve worked on hundreds of websites of all shapes and sizes across almost every business sector.
Talk to an SEO consultant today on (08) 6102 5800

SEO Case Study - LWA

GET A FREE QUOTE TODAY: (08) 6102 5800


SEO Done Correctly Can Generate Excellent ROI Over A 12-Month Period.

The package we recommend will usually depend on how competitive your industry is and how wide your target locations are ie, local, city, or national.

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We always look to build long-term, mutually beneficial client relationships where the client always gets a superior Return on Investment (ROI). SEO done correctly is a long-term, ongoing process, and our SEO Perth Specialists’ focus is on long-term accountability.

70% of users click on the results on the first page of a search engine, with over 25% of people clicking the first Google search result. This means that your website needs to appear on the front page and as high up as possible for keyword phrases that your prospective customers might type into Google when searching for products and/or services such as yours.

Search Engine Optimisation (or SEO) is of great importance for any business website. Without SEO Perth, the chances of your website making it to the front page of Google’s search results will be slim. Without high rankings, your website traffic will be low. Without website traffic, your website ‘users’ will be non-existent. Without ‘website users, ’ your sales/profit from your online business will be slim.


Targeting customers locally is so important for two reasons. The first is that, over recent years, Google has increasingly emphasized local search results and businesses. One example is that the top 3 results for a local search can include information about those businesses, such as their opening hours and their location is pinpointed on the Google map that appears just above.

The second important reason for having a highly effective strategy for local SEO is how people search on Google for local services versus when looking for general information. They use broad terms like ‘jazz music’ or ‘dog tricks’ for general searches on a subject. With these, they will see results that are likely to include websites from anywhere in the world.

If they have a leaking pipe, need an emergency plumber, and live in West Perth, their search term will be ‘Emergency Plumber West Perth’, or variations of it. This same principle applies to any local area where someone might live, work or be planning to visit, and it is how people will be searching for the type of service or product your business offers.

Hopefully, you now appreciate just how important local SEO is to a business, as it gets them ranking higher in the search engines, which brings more visitors and, ultimately, more customers to their website.

Local SEO services

How we help you achieve this is via our Local SEO services, which cover several functions:

Google My Business Optimisation: One of the keystones of local searches on Google and must be done correctly if your business is to appear at the top of search engine results. No local SEO campaign gets off the ground unless the ‘Google My Business’ element is 100%, which we can do for you.

Keyword Research and Targeting: With this, we will identify the terms being searched for when local residents need them and look for the types of products and services you offer. We can target keyword searches From this keyword research by optimising your website using the product and location-specific content and pages.

Building Local Citations: This is something that most businesses do poorly, which creates a huge opportunity for you to let a local SEO agency do it right for your business. Local citations allow your business to be found more in online directories and search engines other than Google, resulting in increased traffic to your website.

Online Reputation Management (ORM): A good online reputation is important for any business, but that need is magnified massively for a local business. Whether justified or not, poor reviews and comments have a much higher negative effect on small, local businesses than big companies. That is why Online Reputation Management is a vital part of our Local SEO services, where we build upon and protect your good online reputation and ensure any negative reviews that appear have little or no impact.

Content Creation and Optimisation: When visitors come to your website, they must find content that is high-quality, informative, and relevant to what they are looking for. That content should also seek to encourage potential customers to become buyers, so an element of copywriting needs to be employed when producing it. Our writers and copywriters are skilled in producing the content that local customers want and the following sales conversion.

If you have a local business and want to learn more about how our local SEO services can help improve your search engine rankings, please get in touch with us.

The SEO Process

Strategy. Planning. Implementation. Testing. Reporting.

For SEO to be successful, we need to first fully understand your business. We appreciate that every business is different, and every business owner has goals. Once we have discussed your goals, we will analyze where your SEO is, uncover what your competitors are doing, and look for opportunities to outrank those competitors.

We will evaluate your website and how it measures up to the many SEO ranking factors. This analysis will cover matters such as how effective the content is on your site, the meta tags, your backlink profile, and the structure of your website.



Once we have completed all the necessary research and analysis, it will be time for us to assemble the overall SEO strategy. This will be split up into specific functions, such as content creation, link building, grading the importance of specific keywords, and determining which keywords we will try to rank for first.

The strategy will include actions within your website (on-page), and some will be done externally (off-page). Internally, this may be as simple as changing meta descriptions or a more advanced plan relating to the internal linking structure. We will also produce a content creation plan so that the search engines see your website as somewhere they can send visitors looking for quality information.

External planning will relate to identifying high-authority sites to request backlinks.



If we have agreed that your website needs a major overhaul, we will start with that, followed by optimising all your website meta tags, creating new, quality content, building your website’s internal linking structure, optimising keyword density throughout your existing content, and tagging images, to name but a few.

The work that takes place externally will relate mostly to building authoritative backlinks. Still, it is important to note that getting quality backlinks from relevant, high-authority sites is more effective than simply getting hundreds of backlinks from random websites. In other words, we will focus on a backlinking strategy that Google will recognize as legitimate.



SEO is a continual improvement process where you look for small, consistent, positive progress. By ensuring that we comprehensively monitor, test and adapt what we are doing, we can ensure that we ultimately get the results you are looking for.

A critical aspect of our service is that every client has their own dedicated project manager. This ensures that throughout our process, you have someone overseeing all the SEO work we do for you and reporting back to you with the progress we are making.

Your project manager also gives you a single point of contact, which is always easier than dealing with 4 or 5 different people; plus, they can ensure each stage of the process, as agreed with you, is being implemented and completed.

Website Authority

Data shows that a site’s overall link authority (as measured by Ahrefs Domain Rating) strongly correlates with higher rankings.
Building trust with SEO

Website Trust & Authority

Domain authority measures a domain’s ‘strength’ and can contribute to its predicted ranking in search engines. To make a simple analogy, think of domain authority as the way actors are regarded.

To be considered a top actor, several things are considered, such as the number of hit movies versus flops, Oscar wins, and box office successes in the gross takings. In much the same way, domain authority has several factors, including the number of links going to the site, the quality of those links, and the growth in the number of links.

MOZ and Ahrefs use many factors to determine domain authority, and once they have done so, the domain is given a DA or DR score. The score is between 1 and 100, with the highest authority domains scoring between 90 and 100.

As your score increases, each increment becomes harder to achieve. For example, moving your DA from 40 to 50 is much easier than moving it from 80 to 90.

Link Building Strategies

Link Building

Link building is one of the most important aspects of building your website authority for Search Engine Optimisation. Since good quality, sustained backlinks are a sign of your website’s credibility, it is one of the most important components of any SEO campaign.

“The reasoning here is akin to a professional reference for a job: the more positive references a person has from experts in their field, the more likely you are to hire them, right? So, the more trusted backlinks a website has the higher the authority (trust flow) score”.

We ensure that our clients get the best, most relevant, quality backlinks continuously using the correct methods and anchor text. This includes links from good quality, relevant sources – all based on the latest SEO trends, which will contribute in a positive way to your website’s ranking improvement.

Bottom line, we build and sustain your link and citation profile so that you become – and stay – an ‘authority’ in your industry.

Talk to a Perth SEO Specialist today.

GET A FREE QUOTE NOW: (08) 6102 5800



Are You An Australian Based Company?

Yes, we are. SEO Perth Experts (SPE) is 100% Australian-owned. Our offices are in Perth. We service clients in all Australian cities and regions as well as internationally. Our staff are digital marketing experts, writers, programmers, designers, and developers.

Will I Be Locked In With Your Company?

Not if you don’t want to be. We want you to be comfortable with our SEO process. Our success rate is high enough to offer our service confidently without a long-term agreement. SEO Perth Experts will create a plan based on your SEO goals. We will estimate how long it will take to achieve your goals. If at any point you decide that our service is not what you need, you can terminate the agreement with 60 days’ notice.

How Long Does SEO Take To Work?

This depends on many factors. How old your website is (a brand new website, just launched, will take considerably longer to rank than a website that is ten years old). The current authority of your website. How many backlinks you already have and the quality of those backlinks etc., SEO Perth Experts will give you a better idea during your free consultation/website audit process.

What Are Backlinks?

Backlinks are easiest to understand if you imagine the internet as a giant road network. Signs within any road network direct you to another destination, which you follow until you arrive. That same principle applies to backlinks. A basic example is when you are on a website with a link that says, ‘Click Here to Visit’. It is obvious that if you click, you will be taken to ‘’.

Not all backlinks work like that, though. Many are disguised, and instead of ‘Click here’, a highlighted word may take you to another website when you click. There are also links hidden behind images, banner ads, and social media posts. When it reads a backlink, Google sees a URL, which may be the destination URL. However, it often contains text, a keyword; thus, Google sees that keyword as something your website relates to.

Backlinks – Why do they matter so much?

The question of quantity versus quality of back-links should be relatively easier to answer, as Google has clarified their preference. It, therefore, seems bizarre that some website owners, and even some SEO consultants (who should know better), think creating as many links as possible is the way to do SEO.

No one says you do not try to build as comprehensive backlinks as possible. However, this needs to be done as naturally as possible. Otherwise, Google might flag your linking effort as spam. If you go out and obtain hundreds of backlinks that suddenly appear on Google’s radar immediately, that will look highly suspicious.

Also, if you give no thought to the quality of those links, and the sites you link from are low quality, or worse, spam websites, then Google will consider you guilty by association; in other words, they will class your website as also being low quality and not worthy of being ranked highly in their search results. The difference is that if you are obtaining backlinks from quality websites, each one of those links can have greater power, and influence your ranking, than 10, 20, or even 500 low-quality ones.

What Is A Google Penalty?

A Google penalty can occur when Google identifies a website that has done something it deems to be its webmaster guidelines. This usually means that the website’s ranking drops massively. Often, this will be due to black hat SEO practices.

It can also occur when the website owner falls foul of a new algorithm update or a change in Google’s ranking policy. An example of this was the Penguin update 2012, when Google started taking a negative view of sites with lots of spammy backlinks. Previously, these links could have helped rankings, but after the Penguin update, websites using these tactics were penalised and significantly dropped down.

SEO Tools: What Are They?

We could create an entire website on this question alone, given how many tools there are available to help with Perth SEO. Rather than name specific tools, we will state the main functions you should have them for. One of the most important is a keyword research tool that will help you identify what keywords you should be targeting. Also, you want to know what your competitors are up to, so tools that can crawl their sites, identify their backlinks, and the anchor text they are using will be enormously helpful.

Thankfully, some tools can do this for you too. You almost certainly want to sign up for the Google Search Console, as that lets you analyse exactly what Google is seeing when they crawl your website and, more importantly, what actions you should take if there are any errors or issues they’ve identified.


When you visit a website, if you look at the URL bar, you will normally see either ‘HTTP’ or ‘HTTPS’ at the start of the domain name. Hyper Text Transfer Protocol and the ‘S’ stands for Secure. If a website domain has a secure version of HTTPS, it means that the website owner has acquired a certificate that authenticates the website and that the privacy and integrity of any data exchanged with a website should be secure.

With most internet users having a heightened awareness of online security and the risks of data breaches, Google decided to give greater prominence to a website with HTTPS instead of one with HTTP. As obtaining HTTPS certification is relatively easy and inexpensive, it is certainly worth doing so, not least because of the SEO implications.

What Is SEO Competitor Analysis?

You will note that we called it ‘SEO’ competitor analysis because this is not the only competitor analysis that you can undertake. Depending on the type of business you are and which niche you operate in, there are other ways you can analyse your competitors.

One example is that you could visit their premises to see how it is laid out and how welcoming it is. You could also mystery shop them by sending a friend to experience how your competitor treats their customers and the levels of customer service they offer.

Another analysis might be their finances by checking their publicly published financial details. We mention these because you should not just seek to analyse your competitors on one level, such as SEO, but do so for as many as you can.

As for SEO competitive analysis, it will tell what your competitors are or are not doing to boost their rankings. It can be done because any website online is effectively an open book for SEO. After all, if they were not, Google would not be able to crawl and then assign them a ranking for specific keywords.

Where Do I Start?

An SEO audit is one of the first things that need to be done if you have an existing website. This will establish how good or how bad your current SEO is. Unless you have SEO knowledge of how search engines rank websites, it is best to employ the services of an SEO consultant who will have the tools and expertise to conduct a comprehensive SEO audit for you. After that, they will be able to inform you what actions need to be taken to optimise your website fully. GET A FREE QUOTE NOW

Our SEO experts thrive on producing outstanding, sustainable results for clients. They have been honing their SEO skills for 20+ years!

We are Trusted by Top Brands for good reason.

Let’s do great work together.

Find out how SPE can increase your revenue with expert SEO.

CALL US NOW FOR A FREE QUOTE: (08) 6102 5800

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