What Is SEO?
A basic definition of SEO (Search Engine Optimisation) would be the actions that lead to increased and improved levels of free traffic that a website receives from search engine results.
Now if all you want is a definition, then there is no need to read on; however, if you’d like to discover why and how that increased and improved traffic comes to a website through SEO, then stay with us for a few minutes, and we’ll explain it as simply as we can.
Let’s start with search engines and the biggest of them all, Google. While Google does not account for every search that takes place online, they do have around 89% per cent of them, so it is safe to say if you want to rank on a search engine, it is Google that you should focus on.
Whenever someone types in a search to Google’s search box, almost instantly, a page of results appears. To be exact, page 1 will generally display ten results. If you scroll to the bottom of the page, you will see numbers, where you can click through to pages 2 to 10.
One important statistic is the per cent of people who search and click beyond page 1 is a mere 5%. Even if you had a website that was on page 1, websites in the bottom seven positions from #4 to #10 have less than a third of the traffic between them, whereas positions #1, #2 and #3 get to enjoy 33%, 18% and 12 % respectively.
Hopefully, you will have concluded that ranking on Google anywhere other than page 1 will hardly bring you a flood of traffic, and even if you are on page one, you need to be in one of the top 3 positions. If you want your website to be in one of those top 3 positions on Google, then the only way you will get there is through SEO.
It would be great if Google gave us a blueprint for its algorithm and let us know what they look at when assessing a website, how much weight they place upon each specific factor, and how they calculate a ranking. Unfortunately, they haven’t. However, the knowledge does exist due to the sheer volume of testing, data, research and the real-life experience of SEO companies trying to rank websites for their clients.
When we say, it does, not even the biggest SEO agency in the world could say they know what Google’s algorithm is line by line. Still, they and other SEO companies have repeatedly proved that they know what SEO needs to be implemented to improve the ranking of websites.
The implementation of SEO is very much a process rather than a one-off event. It will start with detailed research about a business, its website, its current SEO, and the competitive market in which it exists. This is called an SEO audit, and the information contained in it is used to devise and agree on a strategy for the SEO services the SEO company will provide.
Hundreds of individual SEO actions can take place as part of an SEO plan, and most of them can be grouped under core SEO services. These include keyword research, content creation, backlink building, online reputation management, website optimisation, and conversion optimisation. As these services are implemented, a great deal of testing and reporting takes place, the result of which can be adjustments and tweaks to some of the SEO taking place.
This should alert you that SEO is not static; it is done once, results happen, and then everyone packs up and goes home. For a start, the competition might up their SEO game and now outrank you, or Google may change its algorithm, as they often do, and it hurts your ranking. Besides, any business that wants to prosper must never stop wanting to grow, which means thriving to achieve more traffic through effective SEO.
How We Do SEO
Our professional SEO experts
combine algorithm expertise, great content, and authoritative back-links to position your business where it belongs in Google’s organic search results – and keep it there.
We can help you with anything with Search Engine Optimisation – whether an SEO site migration or a complete digital marketing strategy. We have the in-house expertise to build your business online.
Over the years, we’ve worked on hundreds of websites of all shapes and sizes across almost every business sector.
Talk to an SEO consultant today.
Tel: (08) 6102 5800
Our SEO Services
Our SEO Services
At SEO Perth Experts, we know that time is money.
We offer our clients a ‘friction-free’ SEO service.
Our Perth-based SEO experts carry out our SEO services. Our professional Search Engine Optimisation approach will give you the confidence to concentrate on your business.
SEO should be the beginning of your company’s digital marketing strategy, which is why our SEO Specialists will conduct an initial full-scale analysis of your website to find the best overall strategy that will give you the best ROI.
We keep you in the ‘know.’
As our client, you deserve to be kept in the loop regarding your website’s SEO strategy. Our digital marketing company ensures that we take our clients through every step of the way.
We keep you updated by reporting monthly with detailed ‘Ranking Reports’ and simple-to-read ‘Website Analytics’ summaries.
Talk to us today.
Perth: (08) 6102 5800 | Sydney: (02) 8006 2477
SEO Done Correctly Can Generate Excellent ROI Over A 12-Month Period.
The package we recommend will usually depend on how competitive your industry is and how wide your target locations are ie, local, city, or national.
Read more about SEO pricing or Call us today in Perth: (08) 6102 5800 | Sydney: (02) 8006 2477
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Return On Investment (ROI)
We always look to build long-term, mutually beneficial client relationships where the client always gets a superior Return on Investment (ROI).
SEO done correctly is a long-term, ongoing process, and our SEO Perth Specialists’ focus is on long-term accountability.
70% of users click on the results on the first page of a search engine, with over 25% of people clicking the first Google search result.
This means that your website needs to appear on the front page and as high up as possible for keyword phrases that your prospective customers might type into Google when searching for products and/or services such as yours.
Search Engine Optimisation (or SEO) is of great importance for any business website. Without SEO Perth, the chances of your website making it to the front page of Google’s search results will be slim.
Without high rankings, your website traffic will be low.
Without website traffic, your website ‘users’ will be non-existent.
Without ‘website users, ’ your sales/profit from your online business will be slim.
The SEO audit will assess how good or how bad a website is optimised. It will include competitor research, crawling and indexing, accessibility, loading latency, link analysis, keyword analysis, content evaluation, site architecture, and design review.
Our SEO audits allow clients to discover those issues by examining both on-page and off-page elements affecting ranking performance. This enables us to deliver the best SEO services, leading to your online success.
An SEO audit can occur whenever a business owner wishes to assess whether their website’s search engine ranking is good or bad.
SEO audits can be quick or in-depth. A quick audit can check easily obtained data such as domain and page authority. These metrics can give a quick view of the domain age and history of websites that link to your website.
Local search (or Local SEO) is a strategy for businesses that want to sell their services or products to a local target market.
They may target their local suburb (or multiple suburbs) or region.
It is an SEO strategy that has become more popular in recent years, following the trend of people wanting to search for businesses and services near them. They may search for a product or service and add their city, region, suburb, or even their postal or zip code to the search.
SPE provides local SEO services for businesses that will help you get your business, products, and/or services in front of your local customers.
This means we can apply our Local SEO services to your business whether you have one, two, or ten locations you wish to target. Depending on how and where your local business operates, we can target as precisely as needed, whether that means a city, a specific town, council districts, or local neighbourhoods.
The reason this type of local targeting is so important is two-fold. The first is that, over recent years, Google has increasingly emphasised local search results and businesses. One example is that the top 3 results for a local search can include information about those businesses, such as their opening hours and their location is pinpointed on the Google map that appears just above.
The second important reason for having a highly effective strategy for local SEO is how people search on Google for local services versus when looking for general information. They use broad terms like ‘jazz music’ or ‘dog tricks’ for general searches on a subject. With these, they will see results likely to include websites from anywhere in the world.
If they have a leaking pipe, need an emergency plumber, and live in West Perth, their search term will be’Emergency Plumber West Perth’, or variations of it. This same principle applies to any local area where someone might live, work or be planning to visit, and it is how people will be searching for the type of service or product your business offers.
Hopefully, you now appreciate just how important local SEO is to a business, as it gets them ranking higher in the search engines, which brings more visitors and, ultimately, more customers to their website.
How we help you achieve this is via our Local SEO services, which cover several functions:
Google My Business Optimisation: One of the keystones of local searches on Google and must be done correctly if your business is to appear at the top of search engine results. No local SEO campaign gets off the ground unless the ‘Google My Business’ element is 100%, which we can do for you.
Keyword Research and Targeting: With this, we will identify the terms being searched for when local residents need them and look for the types of products and services you offer. We can target keyword searches From this keyword research by optimising your website using the product and location-specific content and pages.
Building Local Citations: This is something that most businesses do poorly, which creates a huge opportunity for you to let a local SEO agency do it right for your business. Local citations allow your business to be found more in online directories and search engines other than Google, resulting in increased traffic to your website.
Online Reputation Management (ORM): A good online reputation is important for any business, but that need is magnified massively for a local business. Whether justified or not, poor reviews and comments have a much higher negative effect on small, local businesses than big companies. That is why Online Reputation Management is a vital part of our Local SEO services, where we build upon and protect your good online reputation and ensure any negative reviews that appear have little or no impact.
Content Creation and Optimisation: When visitors come to your website, they must find content that is high-quality, informative, and relevant to what they are looking for. That content should also seek to encourage potential customers to become buyers, so an element of copywriting needs to be employed when producing it. Our writers and copywriters are skilled in producing the content that local customers want and the following sales conversion.
If you have a local business and want to learn more about how our local SEO services can help improve your search engine rankings, please get in touch with us.
On-page SEO is the work that we do on your actual website. It starts with a keyword and competitor analysis, where we look at all the available keywords in your industry and their search volume. This tells us the keywords to target likely to provide the best return on investment (ROI).
We analyse your website metrics, current rankings, and analytics and review your website content, hierarchical structure and URL and written content to see where improvements can be made.
Off-page SEO happens outside of your website and involves finding high-quality, authoritative and relevant back-links from other websites. Having high-quality websites linking to your website can indicate that you are an authority in your industry.
Off-page SEO done well will provide your website with consistent, long-term organic rankings and is paramount to a successful SEO campaign in a competitive industry. This is the main indicator that you’re not just another site in cyber-space.
Unmatched in-house copywriting services
3 seconds ….. That’s how long it takes for a person to either decide to read the rest of your web page or leave.
Sure, keyword research and SEO analysis will determine your target demographic, but only great, engaging copy will keep them there.
If you are looking for SEO content writing to help your website attain a higher rank – what you are looking for is good quality, naturally written content.
When most businesses think about SEO, they usually think about reaching the top of the Search Engine Results Page (SERPs), but good SEO is not just about reaching the top of the search engine results page; it’s about converting the resultant traffic to your website into actual sales.
SEO Perth Experts understand that reaching the top of the SERPs without making money is worthless. This is why our SEO Perth experts will develop a strategy to ensure you get the best Return On Investment (ROI).
Our in-house experts write content that will make a connection with your reader. This will reduce your bounce rate and lead to higher conversions and sales leads from your website traffic.