The Best Links For SEO
What are the best links for your SEO?
When Google’s algorithms calculate where each individual website page should rank, there are somewhere in the region of 200 – 250 different factors that it takes into consideration. Within those ranking factors, some make a minuscule difference, and there are some which make a significant impact on where a page ranks.
Up at the very top, and by all reckoning, one of the top three ranking factors Google assesses is the backlinks that go to a web page. Incidentally, you will note we say a web page, not a website. The reason is that Google does not actually rank a website but ranks every web page within that site.
The home page is likely to be the most crucial and likely to have the most backlinks linking to it. However, for SEO purposes, always remember that every page within your website will be ranked individually by Google, so when it comes to your backlink strategy, do not overlook linking to the inner pages of your website.
Best Links: Link building 101
if you are new to SEO or have never sought to rank a website before, you might be asking what backlinking is all about, so let us answer that briefly.
When Google is determining the rank of a website, it uses a number of signals to determine its authority and importance. Obviously, the higher these are, the more likely that Google will consider it deserves a higher ranking than websites where these are low. The primary way Google measures a website’s authority is by the backlinks linked to it from other websites.
A backlink is a bit like a mark of approval or a vote of confidence. The more other websites ‘vote’ for another, the higher its importance will appear. Google assumes that the backlink is there because the website owner who links from their site to the other wants to send visitors to it. This virtual seal of approval is a large positive with regard to SEO and ranking.
You might think that having read this, the easiest way to get ranked highly is to go out and generate as many backlinks as possible. That can get you so far, but you will soon discover that some of your competitors, who have fewer links to their websites than you do, are still outranking you, even if all other ranking factors seem equal.
There is a simple reason for that; the backlinks they have coming to their website carry more power than yours. This brings us to a core concept regarding backlinks that you need to fully understand, and that is not all backlinks are created equally.
In other words, the ‘votes’ analogy that we used, if applied here, means that some votes carry more weight than others. That means backlinks each have different power, and the higher quality they are, the more power they will distribute.
Giving Google What It Wants
Google has released countless updates and information bulletins about what it is looking for regarding ranking websites. To make things more difficult for us as SEO Experts in the SEO industry, that changes quite frequently, and in some cases, Google reverses some of its policies.
One policy that has been at the core of Google’s thinking for some time is that it wants its search engine to produce results for its customers that have high quality as can be. In practical terms, it seeks to rank higher those websites that it believes are high quality and carry some authority.
By doing so, it hopes that by having those sites nearer the top of their rankings, those searching will find more trusted businesses and organisations whose websites offer an experience for the visitor that meets with their approval.
Google does not want low-quality websites with barely any content worth reading or looking at. The fear Google has if that is what those searching are taken to when they click through to a highly ranked but low-quality website, then those people will start using a different search engine in the hope of finding better quality results.
This is one of the main reasons Google views high authority and trust as premium factors when determining its rankings. By doing so, it seeks to ensure that those searching online will continue to use their search engine. With backlinks, it has an ideal way of measuring that trust and authority, and this why the quality of backlinks is so important.
Best Links: Obtaining High-Quality Backlinks
One of the most effective ways of creating a backlinking strategy that will generate high-quality backlinks to your website is for it to be part of an SEO campaign. This will ensure that not only are you building a strong backlink portfolio but that they are also generated at a natural pace; thus, Google will give you credit for them in terms of rankings.
Here at SEO Perth Experts, we can create and implement such a backlink strategy as a stand-alone service or as part of a more extensive SEO campaign. Either way, it should boost your rankings and thus generate more traffic to your website.
Should you wish to go it alone and build up your backlinks yourself, there is a simple process for how you might consider doing it. You take the direct approach, and having researched to determine which high authority websites you would like a backlink from, you email the business or website owner.
Now, do not simply ask them to link to you as this is almost certain to get you an emphatic ‘No’, and possibly even see your email marked as spam. Instead, you compliment them on their website and then offer to write a blog post or some other form of content.
Either send them an example or point them to previous content you have created so that they can see it is good enough to be published on their site.
The reason this approach can work is. First, you are praising them, and this appeals to their ego. Second, content creation is time-consuming, and if they have someone willing to create content to save them from doing it themselves, generating a link from that content is a small price for them to pay.
Never, Ever Pay For Backlinks
One final point we must make is no matter how keen you are to boost your ranking and how much budget you may have for your marketing, never, ever be tempted to pay for backlinks to your website.
You might come across other website owners who swear by it to get ranked quickly, but it means taking a huge risk with your business.
Google’s systems almost certainly can tell when backlinks have been created normally or when they have come from some kind of link farm; The scary thing is with Google is, you are guilty until proven innocent, so they will delist you and ask questions later.
If you have paid for links, you have no defence, which means your website has basically been banned from Google. Do not put your website and business in harm’s way.
If you are unsure what to do next to start your linking-building strategy, get in touch, and we will be happy to advise you on how to get started. View our: SEO Case Studies