Not all of them will agree to, or allow a link back to a website, especially if the request is from a relative newcomer, or a website which isn’t ranked very highly. Do not let that put you off, because the process of link building can be a slow one and is certainly not something that necessarily gets results very quickly. Instead, it should be looked as a long-term strategy and one which you should never really stop doing.
As a website starts to grow in popularity, and its rankings improve, you will often find that the ‘No’ you got previously from another website, becomes ‘a Yes’, and better than that, they may want content in the form of a guest post, with a backlink, that they will promote. Imagine how Google will view that when they next assess your website’s backlink profile.
While getting links from high authority sites is great, you must not focus purely on them. Google likes to see a backlink profile that includes links from all kinds of sources, as to them that is more natural. Don’t overlook putting links on relevant websites that may not necessarily be on page one of Google. Also, include links from social media pages too.
You also want to mix up the types of links you use. By that we mean do not focus on one single anchor text, just because that is your top keyword. Again, Google frowns upon backlinks to a website where every single one has the same anchor text and can penalise a website because of that. It’s best to have a mixture of different anchor text terms, and also having backlinks which are just the URL of the page it is linking to is also highly recommended. Get a free website audit