We provide high quality link building services for SEO in Perth WA.
Our SEO clients benefit greatly from our professional link building and link acquisition strategies.
If you were to fully analyse the top ten results for any search you do on Google, you would see that the higher the ranking, the more backlinks a website will have pointing to it. To further confirm how important link building is, Google themselves have stated that backlinks are one of their top three ranking signals when determining where a website should appear in its search results.
We must add a caveat here, just in case you were thinking that it is simply the number of backlinks alone which influences Google. It does to point but Google is also assessing the quality and relevance of those backlinks and where they are coming from. In other words, if you thought it was a simple matter of going out and creating dozens of spammy links then you need to think again.
Back in 2012, Google introduced its ‘Penguin‘ update, and a major aspect of it was identifying link schemes such as forum comments and article directory links which allowed website owners to post hundreds of spam comments and articles cheaply and quickly that linked back to their websites that then inflated their search engine ranking.
Google saw through this and those sites that relied on spam backlinks soon saw their ranking plummet. The word from Google is they want to see genuine backlinks, and the higher quality a website they come from, the better.
So, we know backlinks are an important component of ranking on Google and we want to get as many as we can as long the backlinks are not spammy. Also, we want them to be from as many sites with high authority as possible that are relevant to your business. The question is ‘How do we build our backlinks?’ View our: SEO Case Studies
The first task we need to carry out is to determine what keywords we wish to rank for. This requires a great deal of research to identify keywords with good search volumes, determine how difficult they will be to rank for, competitor analysis to see what they are ranking for, and what combination of short-tail and long-tail keywords you are going to use.
Once we have done our research on keywords, it is now time to create content within our website that relates to specific keywords. The overriding principle is that the content we create is high-quality and certainly content that visitors who read it, would also regard as well written and informative.
This point about creating quality content is crucial because if we are ever going to get another website owner to link to our website, they will want to know that any visitor they send is going to another quality site, and not one with poor content which is stuffed with keywords. If our content is as good as can be, website owners will not only allow us to link from their website, they will actively encourage people to visit it.
With our content created it is now time to spread the word, and this obviously involves contacting other website owners, posting on forums, commenting on blog posts, and posting on social media. Ideally, we should be looking for those who are the main influencers within our niche, the ‘personalities’ within our industry that have thousands of followers, and websites that have very high authority. Talk to us today
Not all of them will agree to, or allow a link back to a website, especially if the request is from a relative newcomer, or a website which isn’t ranked very highly. Do not let that put you off, because the process of link building can be a slow one and is certainly not something that necessarily gets results very quickly. Instead, it should be looked as a long-term strategy with an SEO agency and one which you should never really stop doing.
As a website starts to grow in popularity, and its rankings improve, you will often find that the ‘No’ you got previously from another website, becomes ‘a Yes’, and better than that, they may want content in the form of a guest post, with a backlink, that they will promote. Imagine how Google will view that when they next assess your website’s backlink profile.
While getting links from high authority sites is great, you must not focus purely on them. Google likes to see a backlink profile that includes links from all kinds of sources, as to them that is more natural. Don’t overlook putting links on relevant websites that may not necessarily be on page one of Google. Also, include links from social media pages too.
You also want to mix up the types of links you use. By that we mean do not focus on one single anchor text, just because that is your top keyword. Again, Google frowns upon backlinks to a website where every single one has the same anchor text and can penalise a website because of that. It’s best to have a mixture of different anchor text terms, and also having backlinks which are just the URL of the page it is linking to is also highly recommended. Get a free website audit