SEO Case Studies


This is a very small sample of our client SEO success stories.

KMA SEO Case study

Client: Kiss My Axe

Industry: Indoor Axe Throwing
Location: Sydney, NSW
URL: kissmyaxe.com.au

In early 2019, Ian Williams and Jason Macdonald were in Sydney’s eastern suburbs when they discovered their joint passion for action packed sports. It was here they put their heads together and created Kiss My Axe, the first Sydney venue of its kind – a combined urban indoor axe throwing centre and fully equipped corporate venue under the one roof.

  • History

    We commenced working with Kiss My Axe in October 2020.

  • The Challenge

    To vastly widen their search engine reach, increase website traffic, convert traffic to sales and help to grow their brand.

  • The Solution

    Kiss My AxeCombine algorithm expertise, great content and authoritative back-links to position their business where it belongs in Google organic search results. And keep them there.

  • The Results

    Kiss My Axe’s return on investment with Slinky Digital has been dramatic.

    Rankings: Primary keywords were ranking on the 3rd, 4th and 5th page of Google are now on the 1st page of Google.
    Analytics: Organic traffic between November 2020 and June 2021 has seen an increase of over 338%

Meteor Stone Case Study

Client: Meteor Stone

Industry: Natural Stone Supplier
Location: Perth, WA
URL: meteorstone.com.au

Meteor Stone is a WA owned and operated company delivering Australia wide with over 30 years of experience in the industry. Their reputation for delivering quality natural stone products began in 1981. Since that time they have proven that natural stone is both aesthetically pleasing and highly durable.

  • History

    We commenced working with Meteor Stone in February 2016.

  • The Challenge

    To help our client gain sustained, cost-effective search engine traffic via Google.com.au with a comprehensive SEO campaign.

  • The Solution

    metero csA complete site audit and competition research followed by a comprehensive SEO Campaign which included both on-page optimisation comprising keyword usage strategy, navigation structuring, page loading optimisation and internal linking strategy.

    The on-going off-page optimisation includes comprehensive authority link building strategies.

  • The Results

    Rankings: Rankings for primary keywords such as ‘limestone blocks perth’ were dramatically improved up to the 1st position on Google, opening our client up to receive the ‘lions share’ of the organic search traffic available for that keyword (over 1,000 searches per month just for that one keyword phrase).
    Analytics: Organic traffic from May 2016 has seen a 93.98% increase

SEO Case Study Perth

Client: The Landscape Association Limited

Industry: Landscaping
Location: Sydney, NSW
URL: landscapeassociation.com.au

The Landscape Association Limited was founded over 40 years ago and is now the leading industry association for landscape professionals in NSW and the ACT, representing hundreds of landscape businesses, The Landscape Association has overseen and nurtured the growth of the industry and the reputation of the landscaping field in today’s modern economy.

  • History

    We commenced working with The Landscape Association Limited in February 2020.

  • The Challenge

    To attract more website users, both from the landscaping industry and general public. Their website was ranked on the 5th page of Google’s search results for many of their primary keywords.

  • The Solution

    landscape csWe started off the SEO campaign with a full SEO audit which contained specific advice on improving their website development in order to get the best results from our SEO. This was followed by keyword research and strategy, page loading optimisation and continual high authoritative off-page link building strategy.

    The on-going off-page optimisation includes comprehensive authority link building strategies.

  • The Results

    Rankings: Primary keywords that were ranking on the 4th and 5th page of Google are now on the 1st page of Google, with some such as ‘Landscapers Sydney’ now ranked at #1 – 3 position.
    Analytics: Organic traffic between February 2020 and September 2021 has increased by a massive 408%

One Shade SEO Case Study

Client: ONE Shade Sails

Industry: Shade Sails
Location: Perth, WA
URL: oneshade.com.au

ONE Shade Sails is Western Australia’s premium residential and commercial shade sail specialists. It is a Perth based company that prides itself on providing vibrant, dynamic designs without compromising performance.

Established with 10 years experience both in Australia and Europe, ONE Shade Sails over these years have delivered many large-scale projects using a wide variety of materials and designs. Domestic & commercial projects, including mine sites; schools & council installations, have enabled us to develop an extensive skills and knowledge base. We feel this gives us the ability to meet all our customer’s sail requirements.

  • History

    We commenced working with One Shade Sails in October 2017.

  • The Challenge

    Gain better search engine rankings, increase website traffic, help convert traffic to sales and grow their brand.

  • The Solution

    SEO Perth Client: ONE ShadeFull SEO campaign from the ground up using our exceptional contacts across the web and on leading blogs to secure high quality, authoritative back-links for our client. Why SPE? Because we are the perfectly sized agency – small enough to be there every step of the way, and big enough to perform when it matters.

  • The Results

    Rankings: All primary keywords are all now ranking on the 1st page of Google with most at #1 position.
    Analytics: Organic traffic between October 2017 and September 2021 has seen an increase of over 97%

“Professional team of SEO professionals. Great reporting, SEO processes and engagement from their SEO team. The continuing support that we receive has convinced us that signing the original SEO marketing agreement with them has been one of the best decisions we have made to keep an edge over our competition.”

Tom Broomhead / Shade Sails Manager
One Shade
Perth WA

SEO Case Study: Lone Pine Landscapes

Client: Lone Pine Landscapes

Industry: Landscaping / Landscape Design
Location: Sydney, Australia
URL: lonepinelandscapes.com.au

Lone Pine Landscapes is a Northern Beaches, Sydney based landscaping business started by brothers James and Ed Drinan in 2010. Lone Pine Landscapes has grown to a 30+ strong team of landscapers and design staff all dedicated to ensuring Lone Pine creates the space so that clients can create the memories.

  • History

    We commenced working with Lone Pine Landscapes in April 2017.

  • The Challenge

    Lone Pine were having major problems gaining traction in the search results of Google. Our goal was to fix this for them and start attracting to new clients from all over Sydney.

  • The Solution

    Lone Pine LandscapesAn effective on-page and off-page SEO campaign that started with a SEO audit and advise on URL structures and keyword targeting. We fixed technical issues and created a content plan and then commenced with our link building strategies.

  • The Results

    Rankings: Primary keywords that were ranking on the 5th, 6th and 7th page of Google are now ranking mostly on the 1st page of Google with 20 of the 21 keywords targeted now on the front page of Google’s search results.
    Analytics: Organic traffic between May 2017 and September 2021 has seen an increase of over 568%

Dental O So Gentle

Client: Dental O So Gentle

Industry: Dental Clinics
Location: Perth CBD & Beldon, WA
URL: dentalosogentle.com.au

Dental O So Gentle is a leading Dental Group in Perth with clinics in Perth CBD and Beldon in Perth’s northern suburbs. Dental O So Gentle is one of Perth’s leading Cosmetic and Implant specialists.

The Dental O So Gentle clinics have state-of-the-art equipment and an expert team. From simple dental treatments to full cosmetic teeth makeovers, their professional services help patients achieve a glamorous smile to be proud of.

  • History

    We were first engaged by Dental O So Gentle in April 2019. Although the company has a long history in Perth WA with exceptionally strong branding, their organic search engine rankings were far from impressive. For the primary keyword ‘Dentist Perth’, they were ranked at #42 on the 5th page of Google. Rankings for their cosmetic dental services were even worse, with the majority not even ranking in the top 100 organic search results of Google.com.au – keyword phrases such as ‘Porcelain Veneers Perth’ and ‘Dental Crowns Perth’ to name but a few.

  • The Challenge

    To help our client gain sustained, cost-effective search engine traffic via Google.com.au for both their dental clinics in the areas of cosmetic dentistry and general dental treatments.

  • The Solution

    DOSG - Client SEO Case StudiesA complete site audit and competition research followed by a comprehensive SEO Campaign which included both on-page optimisation comprising keyword usage strategy, navigation structuring, page loading optimisation and internal linking strategy. The on-going off-page optimisation includes comprehensive authority link building strategies.

  • The Results

    Dentle O So Gentle now rank well for their primary and secondary keywords as well as for the majority of their cosmetic dental treatments. Organic traffic between April 2019 and July 2021 has increased by a huge 193%

“Since we started we Peter we have seen wonderful results for our SEO ranking and our website. He is honest, quick and to achieve things no other company had. We would highly recommend him! (Dental O So Gentle)”

Daniella Posner
Dental O So Gentle

Space Designs Case Study - Perth WA

Client: Space Landscape Designs

Industry: Landscape Designers
Location: Sydney NSW
URL: spacedesigns.com.au

Space Landscape Designs is an innovative, award winning landscape design company established in 2002 and based in Sydney. Space has built a stellar reputation as one of Sydney’s leading landscape architects for high-end landscape design projects.

  • History

    We were first engaged by Space Landscape Designs in early 2018.

  • The Challenge

    To help our client gain sustained, cost-effective search engine traffic via Google.com.au for their landscape design business based in Sydney.

  • The Solution

    space cs A complete site audit and competition research followed by a comprehensive SEO Campaign which included both on-page optimisation comprising keyword usage strategy, navigation structuring, page loading optimisation and internal linking strategy. The on-going off-page optimisation includes comprehensive authority link building strategies.

  • The Results

    Space Designs now rank very well organically for all their primary, secondary and long tail keywords ie: ‘Pool Designers Sydney’, ‘Landscape Designers Sydney’, ‘Landscape Architects Sydney’ etc resulting in highly targeted, relevant traffic for their landscape design business. Organic traffic between April 2018 and September 2021 has increased by 224%

“SEO Perth Experts have handled our SEO work since January 2018. We have been very happy with the professional services that have been provided to us. Would highly recommend this SEO company.”

Jason Elboz
Space Landscape Designs
Sydney NSW
Google Review 2020

Sivana Bali SEO Case Study - Perth WA

Client: Sivana Bali

Industry: Drug Rehabilitation
Location: Bali, Indonesia
URL: sivanabali.com

Sivana Bali is the leading drug and alcohol rehabilitation facility in Indonesia, offering a full complement of medical and addiction recovery services through a highly personalised addiction treatment.

Located in Canggu, Bali, Sivana offers the ultimate comfort of a world-class resort with an international team of certified addiction rehabilitation professionals to assist clients in rediscovering a life of joy and serenity.

  • History

    We have been working with the Sivana Group for many years, developing and optimising their group websites whilst providing an array of digital marketing and design services.

  • The Challenge

    To help our client gain sustained and cost-effective search engine traffic for their rehabilitation facility websites.

  • The Solution

    Sivana Logo: SEO Case Study A complete site audit and competition research followed by a comprehensive SEO Campaign which included both on-page optimisation comprising keyword usage strategy, navigation structuring, page loading optimisation and internal linking strategy. The on-going off-page optimisation includes comprehensive authority link building strategies.

  • The Results

    Sivana Bali have been dominating their competition in organic search now for many years and remain the #1 ranked drug rehab in Bali and many other locations. Organic traffic between December 2015 and January 2020 has increased by a very valuable 215%

“I’m very pleased to write this testimonial about the services provided by SEO Perth Experts. As soon as we got them on-board, they turned our website ranking around. We have now been working with Peter and the team for many years and will continue to use their services for many years to come!”

Garth Spackman
Sivana Bali

SEO Case Study - HL Sydney

Client: Harrison’s Landscaping

Industry: Landscaping, Landscape Design
Location: Sydney, NSW
URL: harrisonslandscaping.com.au

Harrison’s Landscaping is an award winning landscape design and construction company and a leader in the Sydney landscaping industry for over 10 years.

  • History

    We were first engaged by Harrison’s Landscaping in 2014. They had previously had issues with past SEO activities and needed us to help with some penalty actions by Google.

  • The Challenge

    A full audit of all previous SEO work. Cleaning up the site of over-optimisation and disavowing bad back-links.

  • The Solution

    harrison csComprehensive SEO Campaign with 2019 marking it’s 5th year. The SEO work includes an initial SEO audit and link disavowing, competition research, keyword usage strategy, navigation and file structuring, internal linking strategy, page loading optimisation and ongoing authority link building strategies.

  • The Results

    An absolute dominance of Google’s search results for the highly competitive keywords in the landscaping and landscape design industry in Sydney. Organic traffic between November 2015 and September 2021 has increased by 149%

“A big congratulations to you and your team. Both our websites harrisonslandscaping.com.au and thebalconygarden.com.au now easily outrank all their respective competitors in both of their ultra competitive industry sectors. Thanks again”

Josh Harrison, Managing Director
Harrison’s Landscaping / The Balcony Garden
Sydney, NSW

SEO Case studies

2020 Testimonial

“I can vouch for the quality of the service. Peter and I have worked together for over 10 years and I’ve always been really happy with the results. You’re in safe hands.”

Josh Harrison, Managing Director
Harrison’s Landscaping / The Balcony Garden
Sydney, NSW

Villa Coco SEO Case Study

Client: Villa Coco

Industry: Villa Accommodation, Seminyak Bali
Location: Bali, Indonesia
URL: villacoco.com

Villa Coco is a well established villa and hotel complex located in Seminyak, Bali. The Hotel was established in 1989 when Seminyak was still a quiet farming district. Villa Coco has 1, 2, 3 & 4 bedroom accommodation.

  • History

    We were engaged by Villa Coco in early 2014.

  • The Challenge

    Although well established, Villa Coco were having major problems gaining traction in the search results because the top 20 results are dominated by huge brands like Agoda, Booking.com and Trip Advisor. As a result they had a very average search engine presence and low overall website traffic volume for anything other than their brand name.

  • The Solution

    Villa Coco - Client SEO Case Studies New website development from the ground up using our proven SEO guidelines for URL hierarchies and on-page optimisation. Page loading was optimised and our keyword strategy included targeting high volume, relevant keywords and phrases. We also developed a strategy that focused on increasing search visibility for longer tail, conversion focused keywords. This on-page optimisation work was followed by an extensive off-page optimisation (link building) campaign.

  • The Results

    The Bali property and accommodation niche is one of the most highly competitive markets from an SEO perspective with many large corporations competing to generate leads from prospective holiday makers. Within six months we had opened the client up to many thousands of new searches per month with ‘top of first page’ positions for many of their major, high volume keywords.

Benara Nurseries Case Studiy - Perth WA

Client: Benara Nursery

Industry: Wholesale Nursery
Location: Australia Wide
URL: benaranurseries.com

Benara Nurseries is Australia’s largest wholesale nursery. Benara Nurseries was established in 1963 and is the leading plant supplier for both garden retailers and landscaping industry throughout Australia. Benara Nurseries has over 300 acres under full production with more than 300 staff.

  • History

    We were engaged by Benara Nurseries in 2012.

  • The Challenge

    To attract new customers from all over Australia.

  • The Solution

    Benara NurseriesA successful SEO campaign with a strategy focusing on increasing search visibility for primary, secondary and long tail keywords. We also undertook a range of changes that were required following our technical SEO audit. This was then followed up with an extensive link building campaign to well and truly cement Benara Nurseries as the authority in its industry.

  • The Results

    Increased exposure across all search engines resulting in the growth of the Benara Nurseries brand online.

Hot Copper Case Study | Perth

Client: Hot Copper

Industry: Stock Market
Location: Australia
URL: hotcopper.com.au

Hot Copper is Australia’s largest stock trading and investment forum with over 250,000 registered members and more than 200,000 unique visitors every month. Hot Copper has over 21 million monthly page impressions.

  • History

    We were first engaged by Hot Copper in 2010.

  • The Challenge

    Hot Copper was unsatisfied with its Australian search engine positioning.

  • The Solution

    hotcoper csAn expertly run SEO campaign. To help increase their authority, Hot Copper needed link building strategies around their services along with the ASX companies that are listed on their share market forum that searches would be using to research information on stock market investments.

  • The Results

    A dominance of the organic search results for all their keywords, resulting in consistent growth in their subscriber base with further solidified their position as Australia’s top destination for anything stock market related and for them to achieve their mission statement of “… improving Australian investment decisions through the exchange of analysis.”

SEO Case Study on Liquor Merchant

Client: Liquor Merchant

Industry: Online Liquor Sales
Location: Australia Wide
URL: liquormerchant.com.au

Liquor Merchant, a leading bricks and mortar wine retailer, wine club and online wine store specialising in premium wine of both current and back vintages were looking for help with their digital marketing.

raffles cs

  • History

    We were engaged by Liquor Merchant in 2007.

  • The Challenge

    To take a relatively new website that the owners were having trouble getting any traction with and get it ranked Australia-wide for relevant keywords that search engine users were typing into Google with the intent of buying wine online. Before SEO Perth Experts took over, Liquor Merchant did not rank for any keywords.

    Liquor Merchant were having major problems gaining any traction at all in the search results because the top results were all dominated by big brands like Cellar Masters, Dan Murphy’s and Vintage Cellars.

  • The Solution

    Complete technical SEO audit followed by reorganisation of their whole URL structure, on-page optimisation and then an extensive off-page optimisation (Link Building) campaign.

  • The Results

    Within 12 months we had over 4000 traffic producing keywords ranked for them and had increased their total monthly organic visitors from 250 to just under 7000, an increase of 2700%.

    In November 2009 Colonial Leisure Group Pty Ltd purchased Liquor Merchant along with The Raffles Hotel from my client for over $20m.

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