Business Name: Principal Pools + Landscapes
Industry: Landscaping / Landscape Design
Location: Perth WA
Website: principallandscapes.com.au
Services Delivered: SEO, Website Development, Web Hosting
SEO Campaign Launched: June 2019
Campaign Duration: Ongoing
Brilliance Carpet Cleaning
Industry: Carpet Cleaning
Location: Perth, Western Australia
URL: brilliancecarpetcleaningperth.com.au
Brilliance Carpet Cleaning was established in 2007 in Perth by the Souza family. Today, they boast a fleet of 3 trucks and five staff, which means when you call they can have someone on their way to you in no time at all. If you live in Perth and need carpet cleaning, tile cleaning, grout cleaning, upholstery cleaning or even just your couch cleaned
- History
We commenced working with Brilliance Carpet Cleaning in September 2016. - The Challenge
Increase website traffic, Convert traffic to sales, brand growth in the extremely competitive industry of carpet cleaning across all of Perth, WA. - The Solution
A complete site audit and competition research followed by a comprehensive SEO Campaign which included both on-page optimisation comprising keyword usage strategy, navigation structuring, page loading optimisation and internal linking strategy. The on-going off-page optimisation includes comprehensive authority link building strategies. - The Results
Brilliance’s return on investment with SEO Perth Experts has been dramatic.
Rankings: Primary keywords were ranking on the 5th and 6th page of Google are now on the 1st page of Google.
Analytics: Organic traffic between October 2016 and November 2021 has seen an increase of over 448% - What Our Client Says
“Recommend this company for their SEO work. They have got us ranked in our highly competitive area of carpet cleaning within the time frame that they advised us would happen. We are very happy with their work.”
Eddie Souza / Brilliance Carpet Cleaning
Landscapes WA
Industry: Landscaping
Location: Perth, WA
URL: landscapeswa.com.au
Landscapes WA is a multi-disciplinary residential and commercial landscape company and are without doubt, Perth’s premier landscaper.
Established in 2005 it has succeeded in being the preferred landscaper for a number of project and luxury home builders throughout Western Australia.
- History
We commenced working with Landscapes WA back in August 2009. We designed and built them their first website from the ground up using the best SEO guidelines. Currently their website is their 3rd version – being updated every couple of years to keep up with the latest design and performance trends. - The Challenge
To attract new clients looking for landscape construction, design and general landscaping services in Perth WA. Client Brief: “We don’t know anything about SEO. We don’t want to know anything about SEO. We just want our phone to ring – a lot!” 
The Solution
A long term, expert SEO campaign (now in it’s 10th year). This work includes competition research, keyword usage strategy, navigation and file structuring, page loading optimisation and authority link building strategy.- The Results
A dominance of the organic search results for all their keywords over the last decade, resulting in consistent sales enquiries that have lead to the dramatic growth of the company to the position of market leader.Over the last 10 years we had increased their overall website visitors by 513% and increased their total organic visitors by 814%. Their monthly organic enquiries have often gone way past triple figures. Those are the kind of numbers that completely transform businesses. - What Our Client Says
” The website you guys designed, built and carefully optimised has been brilliant for our business. We get so much work from it. We really appreciate the service you guys provide! ”
Nic Russell, Director / Landscapes W.A
Harrison’s Landscaping
Industry: Landscaping, Landscape Design
Location: Sydney, NSW
URL: harrisonslandscaping.com.au
Harrison’s Landscaping is an award-winning landscape design and construction company and a leader in the Sydney landscaping industry for over 15 years.
- History
We were first engaged by Harrison’s Landscaping in 2014. They had previously had issues with past SEO activities and needed us to help with some penalty actions by Google. - The Challenge
A full audit of all previous SEO work. Cleaning up the site of over-optimisation and disavowing bad back-links. - The Solution
Comprehensive SEO Campaign with 2019 marking it’s 5th year. The SEO work includes an initial SEO audit and link disavowing, competition research, keyword usage strategy, navigation and file structuring, internal linking strategy, page loading optimisation and ongoing authority link building strategies. - The Results
An absolute dominance of Google’s search results for the highly competitive keywords in the landscaping and landscape design industry in Sydney. Organic traffic between November 2015 and September 2021 increased by 149%, and in 2023 still performs above all other competitors. - What Our Client Says
“A big congratulations to you and your team. Both our websites harrisonslandscaping.com.au and thebalconygarden.com.au now easily outrank all their respective competitors in both of their ultra competitive industry sectors. Thanks again”
Josh Harrison, Managing Director
Harrison’s Landscaping / The Balcony Garden
Sydney, NSW
2020 Testimonial
“I can vouch for the quality of the service. Peter and I have worked together for over 10 years and I’ve always been really happy with the results. You’re in safe hands.”
Josh Harrison, Managing Director
Harrison’s Landscaping / The Balcony Garden
Sydney, NSW
Gleam Clean
Industry: Cleaning Company Perth
Location: Perth, Australia
URL: gleamcleanwa.com.au
GleamClean is a WA based company with over a decade of experience. It was established with the aim of providing an outstanding and yet personal and affordable service within the commercial cleaning industry in Perth.
- History
We commenced working with Gleam Clean in December 2019. - The Challenge
Gleam Clean was unsatisfied with its search positioning. Before working with Slinky Digital they had experienced very little search engine exposure. - The Solution
Based on the data during our website audit and analysis, we developed a full SEO strategy, focused on increasing their trust via relevant & authoritative back-links. - The Results
Gleam’s return on investment with Slinky Digital has been dramatic.
Rankings: Primary keywords were ranking on the 5th and 6th page of Google are now on the 1st page of Google.
Analytics: Organic traffic between December 2019 and late 2022 has seen an increase of over 103%
- What Our Client Says
“What a difference a great SEO company makes to your business. Very happy with Slinky”
Elcio Andrade
Kiss My Axe
Industry: Indoor Axe Throwing
Location: Sydney, NSW
URL: kissmyaxe.com.au
In early 2019, Ian Williams and Jason Macdonald were in Sydney’s eastern suburbs when they discovered their joint passion for action packed sports. It was here they put their heads together and created Kiss My Axe, the first Sydney venue of its kind – a combined urban indoor axe throwing centre and fully equipped corporate venue under the one roof. The success of their Alexandria, Sydney venue lead to a 2nd venue being established in 2021 in Brookvale on Sydney’s Northern Beaches followed by a 3rd venue planned for 2023!
- History
We commenced working with Kiss My Axe in October 2020. - The Challenge
To vastly widen their search engine reach, increase website traffic, convert traffic to sales and help to grow their brand. - The Solution
Combine algorithm expertise, great content and authoritative back-links to position their business where it belongs in Google organic search results. And keep them there. - The Results
Kiss My Axe’s return on investment with Slinky Digital has been dramatic.
Rankings: Primary keywords were ranking on the 3rd, 4th and 5th page of Google are now on the 1st page of Google.
Analytics: Organic traffic between November 2020 and late 2022 has seen an increase of 981.59%
Dental O So Gentle
Industry: Dental Clinics
Location: Perth CBD & Beldon, WA
URL: dentalosogentle.com.au
Dental O So Gentle is a leading Dental Group in Perth with clinics in Perth CBD and Beldon in Perth’s northern suburbs. Dental O So Gentle is one of Perth’s leading Cosmetic and Implant specialists.
The Dental O So Gentle clinics have state-of-the-art equipment and an expert team. From simple dental treatments to full cosmetic teeth makeovers, their professional services help patients achieve a glamorous smile to be proud of.
- History
We were first engaged by Dental O So Gentle in April 2019. Although the company has a long history in Perth WA with exceptionally strong branding, their organic search engine rankings were far from impressive. For the primary keyword ‘Dentist Perth’, they were ranked at #42 on the 5th page of Google. Rankings for their cosmetic dental services were even worse, with the majority not even ranking in the top 100 organic search results of Google.com.au – keyword phrases such as ‘Porcelain Veneers Perth’ and ‘Dental Crowns Perth’ to name but a few. - The Challenge
To help our client gain sustained, cost-effective search engine traffic via Google.com.au for both their dental clinics in the areas of cosmetic dentistry and general dental treatments. - The Solution
A complete site audit and competition research followed by a comprehensive SEO Campaign which included both on-page optimisation comprising keyword usage strategy, navigation structuring, page loading optimisation and internal linking strategy. The on-going off-page optimisation includes comprehensive authority link building strategies. - The Results
Dentle O So Gentle now rank well for their primary and secondary keywords as well as for the majority of their cosmetic dental treatments. Organic traffic between April 2019 and July 2021 has increased by a huge 193%
“Since we started we Peter we have seen wonderful results for our SEO ranking and our website. He is honest, quick and to achieve things no other company had. We would highly recommend him! (Dental O So Gentle)”
Daniella Posner
Dental O So Gentle
Space Landscape Designs
Industry: Landscape Designers
Location: Sydney NSW
URL: spacedesigns.com.au
Space Landscape Designs is an innovative, award winning landscape design company established in 2002 and based in Sydney. Space has built a stellar reputation as one of Sydney’s leading landscape architects for high-end landscape design projects.
- History
We were first engaged by Space Landscape Designs in early 2018. - The Challenge
To help our client gain sustained, cost-effective search engine traffic via Google.com.au for their landscape design business based in Sydney. - The Solution
A complete site audit and competition research followed by a comprehensive SEO Campaign which included both on-page optimisation comprising keyword usage strategy, navigation structuring, page loading optimisation and internal linking strategy. The on-going off-page optimisation includes comprehensive authority link building strategies. - The Results
Space Designs now rank very well organically for all their primary, secondary and long tail keywords ie: ‘Pool Designers Sydney’, ‘Landscape Designers Sydney’, ‘Landscape Architects Sydney’ etc resulting in highly targeted, relevant traffic for their landscape design business. Organic traffic between April 2018 and September 2021 has increased by 224%
“SEO Perth Experts have handled our SEO work since January 2018. We have been very happy with the professional services that have been provided to us. Would highly recommend this SEO company.”
Jason Elboz
Space Landscape Designs
Sydney NSW
Google Review 2020
Sivana Bali
Industry: Drug Rehabilitation
Location: Bali, Indonesia
URL: sivanabali.com
Sivana Bali is the leading drug and alcohol rehabilitation facility in Indonesia, offering a full complement of medical and addiction recovery services through a highly personalised addiction treatment.
Located in Canggu, Bali, Sivana offers the ultimate comfort of a world-class resort with an international team of certified addiction rehabilitation professionals to assist clients in rediscovering a life of joy and serenity.
- History
We have been working with the Sivana Group for many years, developing and optimising their group websites whilst providing an array of digital marketing and design services. - The Challenge
To help our client gain sustained and cost-effective search engine traffic for their rehabilitation facility websites. - The Solution
A complete site audit and competition research followed by a comprehensive SEO Campaign which included both on-page optimisation comprising keyword usage strategy, navigation structuring, page loading optimisation and internal linking strategy. The on-going off-page optimisation includes comprehensive authority link building strategies. - The Results
Sivana Bali have been dominating their competition in organic search now for many years and remain the #1 ranked drug rehab in Bali and many other locations. Organic traffic between December 2015 and January 2020 has increased by a very valuable 215%
“I’m very pleased to write this testimonial about the services provided by SEO Perth Experts. As soon as we got them on-board, they turned our website ranking around. We have now been working with Peter and the team for many years and will continue to use their services for many years to come!”
Garth Spackman
Sivana Bali
Benara Nursery
Industry: Wholesale Nursery
Location: Australia Wide
URL: benaranurseries.com
Benara Nurseries is Australia’s largest wholesale nursery. Benara Nurseries was established in 1963 and is the leading plant supplier for both garden retailers and landscaping industry throughout Australia. Benara Nurseries has over 300 acres under full production with more than 300 staff.
- History
We were engaged by Benara Nurseries in 2012. - The Challenge
To attract new customers from all over Australia. - The Solution
A successful SEO campaign with a strategy focusing on increasing search visibility for primary, secondary and long tail keywords. We also undertook a range of changes that were required following our technical SEO audit. This was then followed up with an extensive link building campaign to well and truly cement Benara Nurseries as the authority in its industry. - The Results
Increased exposure across all search engines resulting in the growth of the Benara Nurseries brand online.
Rolling Stone Landscapes
Industry: Landscape Construction, Landscape Design
Location: Sydney, NSW
URL: rollingstonelandscapes.com
Rolling Stone Landscapes are multi-award winning landscapers with an experienced team offering design and construction services. They are without doubt one of Australia’s premier landscaping companies. One look at their portfolio will confirm this. In 2005 they were awarded ‘NSW Landscape Construction of the Year’ along with ‘Australian Residential Landscaper of the Year’ in 2006, making the company the highest awarded residential landscape company in Australia.
They have designed and built multiple award winning gardens, with seven gold medal show gardens including the Chelsea Flower Show in London.
- History
We were first engaged by Rolling Stone Landscapes in 2013. - The Challenge
The first thing that surprised us was how Australia’s leading landscaping company could have such an ordinary website that was producing only a very small amount of enquiries. The company was built on its stellar reputation and received a steady flow of work via its media coverage, but received very little by way of prospective clients searching on Google for ‘landscape designers’ etc. - The Solution
We completed a new website design which showcased their remarkable projects. We set the site up with the best SEO structure for the URL’s and completed the very extensive on-page optimisation part of the SEO campaign. This was followed by a link building campaign. - The Results
Within 10 months we had increased their total organic visitors by 165% while their total website visitors were increased by 90%.
FenceWright
Industry: Security Fencing
Location: Perth & Brisbane, Australia
URL: fencewright.com.au
FenceWright was established in 2010 and quickly became one of Australia’s premier security fencing companies with offices in Perth and Brisbane.
- History
We were first engaged by FenceWright in 2012. - The Challenge
FenceWright was unsatisfied with its search engine positions and overall website traffic volume. - The Solution
We completed a new website for the client using the best SEO structure for URL’s and on-page optimisation. We targeted both local and regional locations that were relevant to their business. We also commenced a Google AdWords campaign to run in tandem with the SEO campaign which included competition research, keyword strategy, navigation restructuring, conversion rate optimisation, internal and external link building strategy. - The Results
Within 16 months we had increased their total organic visitors by 150%. At this point we ceased the AdWords campaign as the new traffic being generated via the SEO campaign was sufficient to grow the business according to their business goals.
Villa Coco
Industry: Villa Accommodation, Seminyak Bali
Location: Bali, Indonesia
URL: villacoco.com
Villa Coco is a well established villa and hotel complex located in Seminyak, Bali. The Hotel was established in 1989 when Seminyak was still a quiet farming district. Villa Coco has 1, 2, 3 & 4 bedroom accommodation.
- History
We were engaged by Villa Coco in early 2014. - The Challenge
Although well established, Villa Coco were having major problems gaining traction in the search results because the top 20 results are dominated by huge brands like Agoda, Booking.com and Trip Advisor. As a result they had a very average search engine presence and low overall website traffic volume for anything other than their brand name. - The Solution
New website development from the ground up using our proven SEO guidelines for URL hierarchies and on-page optimisation. Page loading was optimised and our keyword strategy included targeting high volume, relevant keywords and phrases. We also developed a strategy that focused on increasing search visibility for longer tail, conversion focused keywords. This on-page optimisation work was followed by an extensive off-page optimisation (link building) campaign. - The Results
The Bali property and accommodation niche is one of the most highly competitive markets from an SEO perspective with many large corporations competing to generate leads from prospective holiday makers. Within six months we had opened the client up to many thousands of new searches per month with ‘top of first page’ positions for many of their major, high volume keywords.
Blue Print Homes
Industry: Home Builder
Location: Perth, Western Australia
URL: blueprinthomes.com.au
Blue Print Homes is a multi-award winning home builder and one of the leading new home builders in Perth. They build a wide range of new homes to suit every budget and lifestyle.
-
- History
We were first engaged by Blue Print Homes in early 2010. - The Challenge
Blue Print Homes was unsatisfied with its search engine positions and overall website traffic volume. Search engine positioning in the competitive world of project home building in Perth was proving to be a high hurdle. The home builder niche is highly competitive from an SEO perspective with many professional SEO companies competing to generate leads for their clients. - The Solution
New web design from the ground up using our proven SEO guidelines for URL hierarchies and on-page optimisation targeting relevant keywords and keyword phrases. This was followed by an extensive link building program. - The Results
Within 20 months we had increased their overall website visitors by 102% and their total organic visitors by 207%. Their Google organic traffic was increased by 194%.This was done by targeting high traffic, relevant keyword groups and locations including ‘House and Land Packages’ and ‘Home Builders Perth’ etc
- History
Hot Copper
Industry: Stock Market
Location: Australia
URL: hotcopper.com.au
Hot Copper is Australia’s largest stock trading and investment forum with over 250,000 registered members and more than 200,000 unique visitors every month. Hot Copper has over 21 million monthly page impressions.
- History
We were first engaged by Hot Copper in 2010. - The Challenge
Hot Copper was unsatisfied with its Australian search engine positioning. - The Solution
An expertly run SEO campaign. To help increase their authority, Hot Copper needed link building strategies around their services along with the ASX companies that are listed on their share market forum that searches would be using to research information on stock market investments. - The Results
A dominance of the organic search results for all their keywords, resulting in consistent growth in their subscriber base with further solidified their position as Australia’s top destination for anything stock market related and for them to achieve their mission statement of “… improving Australian investment decisions through the exchange of analysis.”
Liquor Merchant
Industry: Online Liquor Sales
Location: Australia Wide
URL: liquormerchant.com.au
Liquor Merchant, a leading bricks and mortar wine retailer, wine club and online wine store specialising in premium wine of both current and back vintages were looking for help with their digital marketing.
- History
We were engaged by Liquor Merchant in 2007. - The Challenge
To take a relatively new website that the owners were having trouble getting any traction with and get it ranked Australia-wide for relevant keywords that search engine users were typing into Google with the intent of buying wine online. Before SEO Perth Experts took over, Liquor Merchant did not rank for any keywords.
Liquor Merchant were having major problems gaining any traction at all in the search results because the top results were all dominated by big brands like Cellar Masters, Dan Murphy’s and Vintage Cellars. - The Solution
Complete technical SEO audit followed by reorganisation of their whole URL structure, on-page optimisation and then an extensive off-page optimisation (Link Building) campaign. - The Results
Within 12 months we had over 4000 traffic producing keywords ranked for them and had increased their total monthly organic visitors from 250 to just under 7000, an increase of 2700%.
In November 2009 Colonial Leisure Group Pty Ltd purchased Liquor Merchant along with The Raffles Hotel from my client for over $20m.
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