The Blog


If you are a business owner, content creator or work in marketing, chances are Google’s recent algorithm changes concerning AI generated content are making you feel a little nervous. The March and June 2025 updates have sent many websites into a panic with some seeing traffic drop by up to 70% whilst others have watched their profits plummet by 75%.

So here’s the burning question; should you use AI for your website content and blog posts?

The answer isn’t a simple yes or no. Google isn’t starting a war against all content that has used AI to write it, they are going after lazy and manipulative content practices. Google’s focus is firmly on quality, helpfulness and user intent, regardless of how the content was made.

In this post we’ll break down what Google’s latest updates actually mean for AI content, discuss the real data behind the penalties and give you a clear roadmap for using AI without risking your search rankings.

Whether you already use AI in your daily life or you’re just getting started, we’ll walk you through some strategies to make sure your content wont negatively impact your site.

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Let’s get real—when it comes to small business ventures, every single cent counts.

Whereas big businesses can afford to throw thousands at SEO month in, month out, you need a slightly smarter thought process when it comes to how you utilise your resources.

That said, here’s where to focus those efforts for the maximum impact without breaking the bank.

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Is SEO Worth It in 2025? A Data-Driven ROI Analysis from 25+ Years in the Field 

In 1998, the SEO business was really different – Alta Vista was still a major player, and Google wasn’t even born yet.

As technology and digital marketing strategies continue to evolve, one constant remains: companies must be found in the places where their customers are searching.

Today I divide my time between Perth and Bali, providing a perspective that is truly international and local in turn.

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Finding and choosing the SEO Company in Perth that your business needs is a big decision, not to be made lightly.

It is a choice that could affect your business for a long time, potentially years to come.

Instead of simply providing you with a list of companies, let’s learn the best criteria to select and evaluate the SEO partner that best fits your needs.

Key insights to understanding the Perth SEO market

Within the Perth SEO market you can find a wide variety of agencies that offer a range of services. The local market offers an interesting mix that includes

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Most business owners come to me wanting a simple answer to this question.

But we all wish it were that simple.

After years managing both SEO and Google Ads campaigns for a myriad of different businesses working in various industries, I can say one thing with absolute confidence:

Both SEO and Google Ads have their own unique placement in a robust digital marketing strategy.

We’re now going to dive in and attempt to provide a complete answer on why you may end up choosing one approach out of the two — or why you might have to explore a combination of both to get the results you want.

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