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Web design and SEOWhen it comes to relevance and visibility of content, every person who is looking to build a good online presence for their company knows the importance of good SEO practices. That being said, a lot of them fail to realize the importance of SEO practices when it comes to the design aspect.

There are some key concepts of SEO which experts are not exactly able to communicate with their designers well enough. That can leave a lot of problems because even if a website looks visually appealing, it might lack the crucial oversight of good SEO practices. That can affect the rankings significantly.

Here is a list of things that designers need to know about SEO in 2018 so that they can bridge the gap between excellent design and good SEO practices.

  1. Mobile First

First things first, Google has made it quite clear for everyone out there that there is a need for optimizing websites for mobile phone usage with responsive design. The number of people using the internet through their mobile devices is more than those using it through their computers and that change in demographic needs to be catered to. Website designers need to make sure that the design of a website should not just be visually good for desktop computers, it can be equally well done but it will be more effective if it is optimized for mobile phone usage as a priority.

  1. Organic Visibility

organic visibilitySEO experts are of the opinion that the website pages should be designed in a way that they are more accessible to search engines. This means the content organization for the website layout has to be on point.

A sense of organization on a website will make it easier for search bots to go through the webpage and find relevance in the content for the users. One of the most important aspects of content organization in a website’s layout is the use of H tags or the headings.

If the web designer creates a layout that follows a hierarchy of headings from H1 to H2 to H3 and so on, it will be deemed as something more relevant in comparison to a more haphazard layout.

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SEO Trends For 2018Every successful business in the world right now is taking full advantage of good SEO strategies for their websites, blogs, and their social media profiles. If your business is not doing the same, you might as well be digging your own grave because without good SEO rankings, your business will not be able to keep up with the rest of the competition. High ranking on SEO is going to make sure that your business stays relevant by helping your customers find your products and services online with ease.

SEO might seem very simple when you think about the fact that a lot of businesses are using it but it is actually quite challenging. The most difficult aspect of SEO is the fact that it is in a constant state of evolution. The “best practices” that worked last year might not even be relevant right now. This means, there is a need to keep up with the latest SEO trends if you want to stay ahead of the curve.

Here is a look at the 4 SEO trends that are tearing things up in 2018.

  1. Secure Links

2016 saw Google make the announcement about the fact that secure links (SSL) are going to make a significant impact on the SEO ranking of websites. From being a simple announcement to becoming something that is more of a necessity, browsers like Google Chrome are now marking the websites that do not start with “https” as potentially unsafe for internet users. It’s one of the easiest ways to boost your SEO rankings and a trend that is here to stay.

  1. Artificial Intelligence

Artificial intelligence and seoGoogle has been intent on providing the best user experience to people using their platform and that is why SEO is constantly evolving. With the prospect of advancing technology making Artificial Intelligence and machine learning more and more sophisticated, one of the SEO trends that is blazing its way through 2018 ever since its introduction is RankBrain. It is an AI algorithm which has been designed to provide search results based more on the intent of the user rather than the literal words in the search query. This is making search engine results based more on relevance to the user’s requirements rather than the fixed formulas involving keyword stuffing. Quality is a must now.

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Your seo checklist 2018SEO is a crucial part of the online marketing realm for businesses across all industries looking to make it big. The world has gone digital and relevance to the masses can only be achieved through maintaining good visibility online. If you are someone who is new to the concept of SEO, and are not exactly sure where to begin from, you should consider yourself lucky. We have put together this article in order to help you see how you can make better SEO efforts for your business. Here is the SEO checklist for success in 2018 that you need to follow for SEO success. Audit your website in order to find out how much of it your business follows.

Objectives

Before you start the SEO without any sense of direction, you need to be clear on the objectives you have. What is it that you want to achieve with the relevance that you can gain from it? Who is your target audience? What are you offering that people will need? Everything needs to be written down and not stay in your head so that you have a clear objective when it comes to your online marketing efforts with SEO.

Analyze What You Have Right Now

Take a thorough look at your website. How does it fare with the competition in the same industry? How well does it function? You see, there isn’t a need to update everything on your website. It might just be that there are some things you’re already doing right but there are some things which need improvement.

You need to make sure that your website can load fast. Check to see how long it takes to load with a decent internet connection. If it takes longer than a couple of seconds, you might need to work on that. The other thing you need to do is make sure that your website’s design is responsive i.e. the layout should be the same across all major devices. If it isn’t looking good on mobile devices, you need to optimize it. Both of these are excellent SEO practices.

Navigation

Now you need to look at how easy it is to navigate through the website. Is it easy to find all the important pages? Are the pages too long or too short? Are there any crashes on the web pages? Are there too many ads? Is the web page too crowded to make any sense?

Our suggestion for better SEO practice is to keep the website with a cleaner aesthetic. It should be easy to navigate through and everything has to be clear and concise. If you do have ads on your website, make sure they are not annoying and scattered everywhere. Make space for them in the layout in a way that they don’t interrupt the user experience.

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