When it comes to relevance and visibility of content, every person who is looking to build a good online presence for their company knows the importance of good SEO practices. That being said, a lot of them fail to realize the importance of SEO practices when it comes to the design aspect.
There are some key concepts of SEO which experts are not exactly able to communicate with their designers well enough. That can leave a lot of problems because even if a website looks visually appealing, it might lack the crucial oversight of good SEO practices. That can affect the rankings significantly.
Here is a list of things that designers need to know about SEO in 2018 so that they can bridge the gap between excellent design and good SEO practices.
- Mobile First
First things first, Google has made it quite clear for everyone out there that there is a need for optimizing websites for mobile phone usage with responsive design. The number of people using the internet through their mobile devices is more than those using it through their computers and that change in demographic needs to be catered to. Website designers need to make sure that the design of a website should not just be visually good for desktop computers, it can be equally well done but it will be more effective if it is optimized for mobile phone usage as a priority.
- Organic Visibility
SEO experts are of the opinion that the website pages should be designed in a way that they are more accessible to search engines. This means the content organization for the website layout has to be on point.
A sense of organization on a website will make it easier for search bots to go through the webpage and find relevance in the content for the users. One of the most important aspects of content organization in a website’s layout is the use of H tags or the headings.
If the web designer creates a layout that follows a hierarchy of headings from H1 to H2 to H3 and so on, it will be deemed as something more relevant in comparison to a more haphazard layout.