It has been one of the most frequently discussed topics over and above traditional SEO methods. So if that’s got you worried, don’t be. Pal, it’s live. It’s just different. Yet, most Perth businesses do not realise how fast things are changing.

What sorcery is this, really? People still use basic search methods to find information online, so we have to consider where we need to have our content show. Next up: generative engine optimisation, or, as we all call it plain and simple, Search Engine Optimisation (SEO).

This might be that one enters ChatGPT or Google’s AI Overview and questions through it; he surfs to a page via a link, or the AI gives a response itself, which is interaction as per them.

If you are a business owner, content creator or work in marketing, chances are Google’s recent algorithm changes concerning AI generated content are making you feel a little nervous. The March and June 2025 updates have sent many websites into a panic with some seeing traffic drop by up to 70% whilst others have watched their profits plummet by 75%.

So here’s the burning question; should you use AI for your website content and blog posts?

The answer isn’t a simple yes or no. Google isn’t starting a war against all content that has used AI to write it, they are going after lazy and manipulative content practices. Google’s focus is firmly on quality, helpfulness and user intent, regardless of how the content was made.

In this post we’ll break down what Google’s latest updates actually mean for AI content, discuss the real data behind the penalties and give you a clear roadmap for using AI without risking your search rankings.

Whether you already use AI in your daily life or you’re just getting started, we’ll walk you through some strategies to make sure your content wont negatively impact your site.

Category: AI

Is AI Killing SEO? No, but it’s demanding generative engine optimisation (GEO).

AI Content & Google’s 2025 Updates: The New Rules for SEO Success (and Avoiding Penalties)

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