Local SEO

What is Local SEO?

Local SEO Perth WASPE provides local SEO services for businesses that will help you get your business and products and/or services in front of all your local customers.

On Google you will find huge multi-billion businesses, whose names are recognisable around the world and who dominate the search engine results for keywords and phrases that get millions of searches every month. There are also those businesses that are national, household names, whose huge marketing budgets also allow them to dominate for highly competitive search terms whenever they are searched for anywhere in the country.

You might think that given their size, power, and resources, that the types of businesses we’ve just described would account for a vast proportion of all the businesses that exist, but nothing could be further from the truth. In fact, small and local businesses account for over 97% of all businesses in Australia.

Now, that figure suggests that whatever industry or sector a local business operates in, it is going to have lots of local competition, and in most cases that is going to be true, as you may know all too well, if you are struggling to secure a bigger share of your local market. View our: SEO Case Studies

“SEO Perth Experts have been a fantastic asset to our digital marketing strategy since 2016. Their expertise in SEO is directly responsible for driving the increase in monthly visits to our website, producing tons of enquiries for the Brilliance Group’s removals and carpet cleaning businesses. Peter has an unsurpassed in-depth knowledge of SEO and Google guidelines. I am very impressed with this organisation.”

Eddie Souza, Managing Director
Brilliance Services Group

If you have an online presence, including a website, then one of the most effective ways with which you can gain that greater share, is by improving the search engine ranking of your website. This can be achieved by employing local SEO services.

It is true to say that some SEO strategies apply equally when dealing with a website owned by a multi-national oil conglomerate, or a local baker. However, there are specific SEO best practices that only apply when the objective is to rank a local business higher than its competitors for local searches.

It is our knowledge and experience of exactly what those local SEO strategies are that allow us to improve the online presence of businesses who are local to Perth, or any other Australian town or city for that matter.

This means we can apply our Local SEO services to your business whether you have one, two, or ten locations you wish to target. We can target as precisely as needed, whether that means a city, a specific town, council districts, or local neighbourhoods depending on how and where your local business operates.

The reason this type of local targeting is so important is two-fold. The first is that over recent years Google has placed increasing emphasis on local search results and local businesses. One example of that is the top 3 results for a local search can include information about those businesses, such as their opening hours, and their location is pinpointed on the Google map that appears just above.

The second important reason for having a highly effective strategy for SEO is the way in which people search on Google for local services versus when they are looking for general information. For general searches on a subject, they tend to use broad terms like ‘jazz music’ or ‘dog tricks’. With these, they will see results that are likely to include websites from anywhere in the world.

If, however, they have a leaking pipe, need an emergency plumber, and live in Kalamunda, their search term is going to be along the lines of ’emergency plumber Kalamunda’, or variations of it. This same principle applies to any local area where someone might live, work or be planning to visit, and it is how people will be searching for the type of service or product your business offers.

Hopefully, you now have an appreciation of just how important local SEO is to a business, as it is what gets them ranking higher in the search engines, which brings more visitors, and ultimately more customers to their website. Talk to us today

How we help you achieve this is via our Local SEO services which covers several functions:

Google My Business Optimisation: One of the keystones of local searches on Google and must be done correctly if your business is to appear at the top of search engine results. No local SEO campaign gets off the ground unless the ‘Google My Business‘ element of it is 100%, which we will do for you.

Keyword Research and Targeting: With this, we will identify the terms which are being searched for when local residents need, and look for, the types of products and services you offer. From this keyword research, we can then target those keyword searches by optimising your website using product and location-specific content and pages.

Building Local Citations: This is something that most businesses do very poorly, which creates a huge opportunity for you to let your local SEO agency do it right for your business. Local citations allow your business to be found more in online directories and search engines other than Google, with the resulting increase in traffic to your website.

Online Reputation Management (ORM): Having a good online reputation is important for any business, but that need is magnified massively for a local business. Poor reviews and comments, whether justified or not, have a proportionately much higher negative affect on small, local businesses, than on big companies. That is why ORM is a vital part of our Local SEO services where we build upon, and protect, your good online reputation and ensure any negative reviews that appear have little or no impact.

Content Creation and Optimisation: When visitors come to your website it is important that they find content that is high-quality, informative, and relevant to what they were looking for. That content should also seek to encourage potential customers to become buyers, so an element of copy writing needs to be employed when producing it. Our skilled writers and copywriters are skilled in producing the content that local customers want, and the sales conversion that follows from that.

If you have a local business and would like to learn more about how our local SEO services can help improve your search engine rankings, please get in touch. Get a free website audit

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