Small Business SEO
SEO That Levels the Playing Field
Small business owners in Perth are competing against companies with far bigger marketing budgets. Search is the one channel where that gap can be closed, because Google rewards relevance and quality over spend.
Why Small Business SEO is Your New Best Friend
You may have a misconception that SEO is only for big companies.
However, SEO is essential for small businesses as it improves online visibility, drives organic traffic, and helps attract potential customers cost-effectively.
By optimising your website for search engines, your small business can compete with larger brands, increase credibility, and enhance user experience.
Strong SEO strategies lead to higher rankings, more website visits, and ultimately, greater business growth.
Read More About Our → SEO Case Studies
Peter has been doing our SEO for our website Principal Landscapes for a few years now. Our ranking has always been very good and Peter and his team have worked diligently in the background to ensure our website is first class, functional and has a good presence online. Peter’s always available and has been great to deal with. Highly recommended!
Cullen Long
Principal Landscapes + Pools
principallandscapes.com.au
The Small Business SEO Playbook
Here’s how we approach small business SEO:
01
Local SEO:
This is where most small business work comes from. It means showing up when someone searches "best coffee in Subiaco" or "plumber near me in Joondalup".
02
Website Tune-Up:
Your website is your shopfront. It needs to look right for customers and read correctly for Google. That means fixing technical issues and getting your loading times down.
03
Keyword Magic:
This is about finding out what your customers are actually looking to purchase. Maybe they do not want a “horticultural consultant” but a “garden designer in Perth,” for example. We help you to speak the language of your customers.
04
Content That Clicks:
Once we understand what people are searching for, we provide content that answers this need.
05
Link Building:
A link from another website works like a vote of confidence in your business. The more quality sites that link to you, the more authority Google gives your pages, and the higher you rank.Read more about link building
Most small business owners don’t have time to become an SEO expert on top of running the business. That’s where we come in.
A Long-Term Client Story
Harrison’s Landscaping in Sydney is one of our longest-running relationships, and a good example of what sustained SEO achieves.
The market is one of the most competitive landscaping sectors in the country, and both of their websites, harrisonslandscaping.com.au and thebalconygarden.com.au, now hold top organic positions across their primary keywords.
The principles are the same whether the business is in Sydney or Perth.
In Josh Harrison’s own words:
“A big congratulations to you and your team. Both our websites harrisonslandscaping.com.au and thebalconygarden.com.au now easily outrank all their respective competitors in both of their ultra competitive industry sectors. Thanks again”
Josh Harrison
Managing Director
Harrison’s Landscaping / The Balcony Garden
In 2020, he followed up with this testimonial to a new prospective client of ours:
“I can vouch for the quality of the service. Peter and I have worked together for over 10 years and I’ve always been really happy with the results. You’re in safe hands.”
Josh is still a client today. Read the case study
Results like that take time. SEO is a marathon rather than a sprint, but with the right strategy and some patience, we can get your business in front of the people already searching for what you offer.
The SEO Perth Experts Difference For Small Business SEO
Plenty of agencies promise the world. Here’s what actually sets us apart:
- We're SEO Specialists: We do SEO, and we do it well.
- No Lock-In Contracts: We're not about trapping you in a long-term commitment. Our results speak for themselves, and we're confident you'll stick around because you want to, not because you have to.
- Direct Access to Experts: When you work with us, you're talking directly to the people doing the work.
- Local Knowledge: We know Perth like the back of our hand. From Fremantle to Joondalup, we understand the local market and what makes Perth businesses tick.
Paul Cook, iCOAT WA, Osborne Park:
“I want to extend my gratitude for your support this year. There’s been a marked improvement in my SEO, and for that, I’m truly thankful.”
Tom Broomhead, One Shade, Perth:
“The SEO Perth Experts team is a group of professionals who genuinely excel in what they do. Their reporting and SEO processes are comprehensive, and their level of engagement is remarkable.”
Ready to Take Your Small Business SEO to the Big League?
Running a small business is demanding, and SEO can look like one more thing on an already long list. But it isn’t just another marketing tactic. It puts your business in front of people who are already looking for what you sell.
46% of all Google searches are seeking local information (BrightLocal).
That’s almost half of all searches!
And 88% of local business searches on a mobile device result in a call or a visit within 24 hours. That isn’t just traffic, those are customers at your door.
But don’t take my word for it. According to the experts at Moz, one of the most trusted voices in SEO, “For most businesses, organic search is the primary source of website traffic and can be a powerful tool for attracting new customers.”
We’ll look at your business, your goals and your competition, then build an SEO strategy that fits all three.
Even the smallest business can compete with the right approach.
Small businesses we've grown include Brilliance Carpet Cleaning, up 448% in organic traffic in one of Perth's most competitive markets, and Communikids Speech and Language, up 556%.Read the full results in our SEO case studies.
Give us a call, and let's show the big players what a small business can do.
We shall show those big players what small businesses are capable of!