SEO Services

Our Core Services

Ok, I’ll start by saying that this isn’t a page where you have to understand everything that is listed here!

Most of our clients don’t really care about the intricacies of SEO.

They are too busy running their own businesses to worry about trying to learn about something else.

They just want to know that if they are spending money on something, they are going to get something of value in return.

Return On Investment (ROI).

But even if you just scan the info on this page, it is just to give you an idea of what can be involved with evaluating every SEO project that we work on.

Read More About Our → SEO Pricing

After working with hundreds of businesses over 25+ years, I’ve learned that every company needs a unique SEO approach.

That’s why we offer comprehensive SEO services that can be tailored to your specific goals.

Strategic Search Engine Optimisation

I’ll personally oversee your SEO campaign, ensuring it aligns with your business objectives:

• In-Depth SEO Audit: This is where we look at your website’s structure and identify areas that need improvement for search engine crawlers. This audit forms the very basics of a successful SEO strategy.
  • Technical analysis: This is where I check your site’s code and server setup for any technical glitches that could affect your search rankings. I fix any issues in order to try and acheive optimal performance.
  • Content evaluation: Your existing content eval is next. We assess its relevance, quality, and effectiveness in attracting both users and search engines. I’ll work out opportunities to boost it’s impact.
  • Competitor research: It is important to then look at your competitors’ online strategies. We try and uncover their strengths and weaknesses. We use this information to plan and get a competitive edge in the search results.
  • Backlink profile review: Analysis of your website’s backlink profile is super important. We try to identify valuable links and flag any potentially harmful ones. I focus on building a strong, natural backlink portfolio.
  • Performance assessment: This is continuously monitoring your SEO campaign’s performance, tracking key metrics and making necessary adjustments to ensure you’re on track to achieve your business goals. We provide regular reports and keep you in the loop.
• Keyword Research & Strategy
  • Search intent analysis: We try to understand what users are truly searching for when they type in keywords. So we need to ensure that your content meets their intent – always aiming to attract the right customers to your site.
  • Competitor keyword gap analysis: We identify keywords your competitors are ranking for that you’re missing out on. This usually reveals valuable opportunities to expand your reach and capture more organic traffic.
  • Long-tail opportunity identification: Next we want to try to uncover valuable long-tail keywords – longer, more specific phrases that often have less competition. Targeting these keywords can bring highly qualified leads to your business.
  • Local search targeting: If your business serves a local area, I optimise your online presence to attract local customers. This involves optimising your Google Business Profile and targeting location-based keywords.
  • Search volume assessment: Using industry-standard tools to determine the search volume for relevant keywords. This data helps us prioritise keywords that will drive the most significant traffic to your website.
• On-Page SEO
  • Content optimisation: Fine-tuning your website’s content to make it more appealing to both users and search engines. This involves optimising text, images, and other media for relevant keywords and readability.
  • Meta tag enhancement: Creating compelling meta titles and descriptions that accurately reflect your page’s content and entice users to click through from search results. These are the first impressions users have of your site in search.
  • Internal linking strategy: Develop a strategic internal linking structure that connects relevant pages within your website. This improves site navigation, distributes link equity, and helps search engines understand your site’s hierarchy.
  • Schema markup implementation: Implementing schema markup, which is code that helps search engines understand the context of your content. This can lead to rich snippets in search results, making your listings more visually appealing.
  • Site structure improvement: Analyse and improve your website’s overall structure to ensure it’s easy for both users and search engines to navigate. A clear and logical structure is essential for good SEO.

Technical SEO Excellence

Our technical SEO process goes beyond basic optimisation:

• Site Architecture Optimisation: After a detailed look at how your website is built and structured. Think of it like organizing a library – everything needs to be in the right place so visitors can find what they’re looking for quickly. We need to make sure search engines can easily read and understand your website by:.
  • XML sitemap optimisation: Creating and maintaining a clear roadmap that helps search engines find and index all your important pages.
  • Robots.txt configuration: Setting up rules that tell search engines which parts of your site they should focus on and which they should skip.
  • URL structure refinement: Cleaning up your website addresses to make them short, clear, and meaningful for both users and search engines.
  • Breadcrumb implementation: Adding clear navigation paths so users always know where they are on your site and can easily move between pages.
  • JavaScript rendering analysis: We check how your site’s interactive elements work with search engines to avoid any visibility issues.
  • Dynamic vs. static content evaluation: Assessment of which parts of your site should be fixed and which should update automatically, making sure search engines can see everything properly.
• Performance Enhancement
  • Core Web Vitals optimisation: These are Google’s key measurements of a great website experience. I work to make your site:
    • Load its main content in under 1.5 seconds
    • Respond to user clicks quickly (within 100ms)
    • Stay stable as it loads, without elements jumping around
  • GZIP compression implementation
  • Browser caching optimisation
  • Image optimisation and lazy loading
  • CSS/JavaScript minification
  • Critical rendering path optimisation
• Mobile Optimisation: With most people browsing on their phones, I make sure your website works brilliantly on mobile devices. My approach includes:
  • Mobile-first indexing compliance
  • Responsive design implementation
  • AMP evaluation and setup
  • Touch element spacing
  • Viewport configuration
  • Mobile load time optimisation
• Technical Audit Components
  • Crawl budget optimisation
  • Duplicate content analysis
  • Canonical tag implementation
  • HTTP status code review
  • Redirect chain analysis
  • International targeting (hreflang)
  • Structured data implementation
    • Organisation schema
    • Local Business schema
    • FAQ schema
    • Review schema
    • Product schema (if applicable)

Advanced On-Page SEO

Our on-page optimisation includes:

• Content Structure Optimisation
  • Header hierarchy (H1-H6)
  • Content segmentation
  • Keyword density analysis
  • LSI keyword integration
  • Entity relationship mapping
  • Topic clustering implementation
• Meta Element Enhancement
  • Title tag optimisation (50-60 characters)
  • Meta description refinement (150-160 characters)
  • Open Graph tag implementation
  • Twitter Card optimisation
  • Image alt text optimisation
  • Meta robots directives
• User Experience Optimisation
  • Heat mapping analysis
  • User flow optimisation
  • Conversion path analysis
  • A/B testing implementation
  • Content gap analysis
  • User intent alignment

Strategic Link Building

Our approach to link acquisition includes:

• Link Quality Assessment
  • Domain Rating evaluation
  • Trust Flow analysis
  • Citation Flow measurement
  • Relevance scoring
  • Authority metrics
  • Link velocity monitoring
• Link Profile Development
  • Anchor text distribution
  • Link diversity ratio
  • Geographic relevance
  • Industry relevance
  • Authority distribution
  • Link placement context

Local SEO Implementation

Detailed local optimisation includes:

• Google Business Profile Optimisation
  • Category selection and optimisation
  • Service area definition
  • Attribute maximisation
  • Q&A management
  • Photo optimisation
  • Local post strategy
• Local Citation Building
  • NAP consistency verification
  • Industry-specific directory submission
  • Local business schema markup
  • Review generation strategy
  • Local content development
  • Geographic webpage optimisation

• Off-Page SEO
  • Quality link building
  • Brand mention monitoring
  • Social signals
  • Authority building
  • Industry partnerships
• Local SEO
  • Google Business Profile optimisation
  • Local citation building
  • Review management
  • Local content strategy
  • Area-specific targeting

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