eCommerce SEO
eCommerce SEO Perth
SEO Perth Experts are highly experienced at optimising eCommerce websites. If you have an online eCommerce store, you should consider eCommerce SEO.
Whether you wish to target your customers locally, nationally or internationally – we can help you devise a strategy.
Research shows that 37.5% to 43% of all traffic to eCommerce websites comes from search engines.
eCommerce store owners should implement an SEO strategy as a priority, as it is the best long-term marketing strategy for a website.
Doing so can improve the ranking of an eCommerce site, with the obvious benefit being an increased number of visitors, many of whom will be there to spend money.
In recent years, one of the most exciting developments for eCommerce SEO has been Google’s ability to identify those doing general research and those who enter search terms that intend to buy.
Imagine if your eCommerce website was optimised for the latter group and the difference it could make to your revenue and profits.
Read More About Our → SEO Case Studies
“SEO Perth Experts have been instrumental in growing our ecommerce business, All Things Nice. We started out with no rankings and traffic and quickly grew by being on the first page in the top positions for lots of our target keywords. I highly recommend SEO Perth Experts.”
Emma, Director
All Things Nice – allthingsnice.com.au
eCommerce Platforms
Shopify
This platform empowers businesses with impressive features and tools. However, without strategic SEO, even the best eCommerce platform can’t drive customer engagement and increase sales.
Apart from that, Shopify also has a user-friendly interface and a wide selection of templates.
It has an integrated payment gateway, but getting the most out of it takes a proper SEO strategy. Read more about our Shopify SEO service
WooCommerce
WooCommerce is a flexible WordPress plugin that comes with such a level of customisability that it is safe to say that even large businesses can find it very, very useful.
But even if they do, a targeted SEO strategy would be required to take your WooCommerce site to the next level.
Our specialists know how WooCommerce sites are built and where they tend to fall short in search. We work with that structure to lift your visibility and bring in more buyers.
BigCommerce
BigCommerce is well-suited for businesses looking for advanced, native features and scalability.
But to get the most from those features and stay ahead of your competitors, you need strong search engine optimisation behind them.
At SEO Perth Experts, we have the knowledge and experience to optimise your BigCommerce store for better visibility.
Magento
Magento is built to handle the complex needs of enterprise-level businesses.
But its technical complexities and driving traffic are not easy without strategic SEO.
For Magento stores, we build the strategy around your catalogue structure and your buyers, to drive traffic and lift conversions.
PrestaShop
It is important to have a good SEO strategy in place for a PrestaShop eCommerce, even though it has more than 300 features.
Our team knows how to use those features properly, optimising your store so it shows up for the right searches and converts more of them.
OpenCart
While OpenCart offers a simple and quick start with its powerful features, implementing effective SEO is crucial to establishing a successful OpenCart store.
We make sure your OpenCart store is visible to the right audience, bringing in traffic that turns into sales.
WIX
Known for its user-friendly interface, WIX is an ideal platform for small businesses.
But with the growing competition in the online world, standing out requires more than just a user-friendly platform.
It takes professional SEO. We build WIX SEO plans around your store and your market to improve your rankings.
Squarespace
Even though Squarespace is known for its stylish designs, a beautiful website isn’t going to bring people to your page on its own.
Our SEO strategies help your Squarespace store rank higher in search engine results and bring more shoppers to your site.
Amazon
Amazon is the world’s largest eCommerce platform, and the opportunity there is enormous.
But your Amazon store needs powerful SEO to be seen among the millions of sellers out there.
We increase product visibility and sales with our Amazon SEO techniques.
eCommerce SEO Process
Obviously, a process must be followed to get an eCommerce website ranking consistently for a whole series of buyer search terms. So, let’s look at them in some detail:
01
SEO Audit
To get where you want to go, you need to know where you are, and that is what an SEO audit does regarding how your eCommerce website is performing.
02
Keyword Research
To optimise your eCommerce website, we need to know what keywords we will target.
03
Keyword Deployment
This is where the rubber hits the road, and we take the keywords identified in our research and deploy them on your website.This can take many forms, but some more common ones are the following:
That last one is especially effective given that most eCommerce sites have many images, but very few use alt text.
04
Website Optimisation
This will see us carry out many optimisation strategies and actions that would be part of any normal website SEO campaign. Improving metadata and enhancing the internal linking structure are just two of the many actions we can take.
05
Optimising Product Pages
Although we will be optimising your entire website, an important aspect is looking at every product page and optimising it too. This is where many of your long-tail keywords will be used for specific brands, products and model variations. An example is optimising a page selling blue plastic cake spatulas for ‘blue plastic cake spatula’ instead of just ‘cake spatula’.
06
Content Strategy Implementation
Throughout your website, you will have content of different types. We ensure that all of it is fully optimised and that any new content we add to your eCommerce website is of the highest quality. If you don’t have a blog, we’ll likely create one. If you do, we’ll add more content to show Google that your eCommerce site offers valuable information. Videos and infographics can also help you stand out when customers visit your site.
eCommerce Success Stories
We’ve grown online stores of every size, from small Perth retailers through to national brands.
- Kiss My Axe saw a 981% increase in organic traffic after partnering with us.
- The Balcony Garden, an outdoor and garden retailer, grew organic traffic 644.9%. Both are documented in full in our SEO case studies.
- All Things Nice came to us with no rankings and no organic traffic, and now holds first-page positions across their target keywords.
- Waist Trainers Australia has been with us since 2018, with consistent page-one rankings throughout. “I’ve been using SEO Perth Experts since 2018 for my business Waist Trainers Australia. They have been consistently achieving our website high page rankings and great SEO results. Highly recommend Peter and the team for SEO.” – Sheree McRae, Waist Trainers Australia
Whatever platform you’re on and whatever size you’re at, we’d like to do the same for your store.
What our clients say
Matthew Bottecchia, Director of Integral Fire Protection
“Professional SEO Company with great support. I have had a great experience with SEO Perth Experts, and would definitely recommend them to anyone looking to have professional SEO work done. I would like to thank you for your hard work in getting outstanding results for our website.”