Category: Keywords


If you have researched SEO in any way you will have undoubtedly discovered a lot of discussion about keywords. Keywords and their importance to SEO have had many business owners scratching their head wondering how they work.

Even to those with a modicum of marketing knowledge keywords can be a source of huge frustration as they try to work out which ones to optimise for, and where to have those keywords positioned on their website, or on other websites in links back to theirs.

The reason why the positioning of a keyword is so important is that Google has a pecking order of those positions which their algorithm refers to when it is calculating the relevancy of the keywords. The pecking order is in effect Google’s order of importance, and how much weight it gives to a keyword in determining its relevance.

How that order is was decided upon, only Google knows for sure, but the consensus amongst SEO experts is that it relates to the difficulty with which anyone building and ranking a website would be able to position a keyword. The harder they think it would be, the more power they give it in terms of ranking for the keyword, and the easier it is, the less power it gets.

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The internet has billions of web pages, and many of them are competing to be noticed by Google in order to move up the search rankings for that coveted page one of results. There are lots of SEO tactics and strategies that will help achieve this, and one of the most important is optimizing the page for the keywords you want to rank for. Here are some very simple ways to ensure that any, and all web pages on your website have the best chance of improving their ranking with the use of keywords.

Researching Keywords
The mystique surrounding keywords, and how best to optimize for them has led to countless theories and complicated strategies about how it should be done. In reality, optimizing a page for keywords is not that difficult, and only requires some very straightforward actions.

Keywords for SEO
The first of these is to do proper keyword research to establish which keywords and keyword phrases you need to target to be able to challenge those sites which currently occupy the first page of results within your niche. There are numerous keyword research tools available, with the most obvious one being the free AdWords keyword tool that Google offers.

If you really want to dig deep, to the extent that you know what keywords your competitors are targeting, how highly they rank for those keywords, and where they are getting backlinks from, paid tools such as Ahrefs can give you all that information. It cannot be stressed enough how important this sort of keyword research is. It can mean the difference between knowing exactly what keywords to target and then creating the content to match versus aimlessly creating content that achieves nothing.

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