Shopify SEO
Generate More Online Store Traffic with Our Shopify SEO Services
Helping you boost your eCommerce SEO with proven search engine optimisation strategies in Perth.
Read More About Our → SEO Pricing
Professional Shopify SEO
SEO Perth Experts works with Shopify store owners across Perth to turn their stores into a steady source of organic sales.
We don’t recycle a strategy that worked for someone else.
We research your store, your market and your competitors, then build a plan to bring in the right traffic and grow your revenue.
The challenges of Shopify SEO
Spoiler alert: it has something to do with your Shopify store.
Shopify provides an intuitive system for building your online store, but that alone doesn’t guarantee online visibility.
With over 2 million eCommerce stores competing for customers on Shopify, yours might be getting lost in the crowd. But you can’t afford not getting site visits after spending thousands on marketing, right?
Growing your eCommerce business organically should be easy, but unfortunately it can be challenging. You’re probably dealing with low organic traffic, expensive but inefficient ads, and struggling to reach your target audience.
Your Shopify store is struggling to get high organic traffic because of the following issues;
- Duplicate content
- Poor URL structure
- Slow page load times
- Keyword research and strategy
SEO is the most effective strategy for improving your Shopify store’s ranking on Google’s competitive organic search results. However, it only works if it is customised to your specific business. The end result? An SEO plan built around your store, not a template.
If you’re looking for ways to improve your Shopify store ranking in Perth, SEO provides an opportunity for long-term and sustainable growth for your business.
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What’s in it For You?
Benefits of Shopify SEO
More Organic Visibility: Fixing broken links, deleting duplicate content, and using high-value keywords will give your store more organic visibility since Google will index it correctly and better.
Targeted Traffic: The wrong visitors never buy. SEO helps you rank for the terms your actual customers search, so the traffic you get is traffic with intent.
Building Credibility: Ranking high on Google’s first page signals to people that you’re authoritative in your niche, improving the likelihood of converting visitors to buyers. Keyword research helps us uncover the best keywords to use in your website to get more visibility.
Long-Term Growth: Unlike ads or marketing campaigns, an optimised Shopify store will continue to generate revenue as long as it’s active.
Explore → SEO Pricing
I’ve been using SEO Perth Experts since 2018 for my business Waist Trainers Australia. They have been consistently achieving our website high page rankings and great SEO results. Highly recommend Peter and the team for SEO.
Sheree McRae
Waist Trainers Australia
waisttrainersaustralia.com.au
How we Can Help
Our Approach to Optimising Your Shopify Store A template SEO strategy won’t move your Shopify store on Google’s competitive results
From experience, we know that using a generic SEO template doesn’t work, and that’s why you’re losing potential customers to your competitors. That’s why we customise every process to fit your business
Our Shopify Optimisation Process to grow your Shopify SEO.
Step 1: The Discovery Call
The discovery call is the most important step. Once you contact us, you will be paired with an SEO expert based in our Perth office who will keenly listen to you explain the challenges you’re facing with your Shopify store. Also, we will try to understand your business goals and current SEO situation. They will proceed to ask you a few questions, based on their Shopify SEO knowledge, to deeply understand your pain points. Most of our past clients have asked us questions like, “Why is my shopify website so slow? What should I do?”But regrettably, we can’t answer this question definitively without having performed an SEO audit.
Step 2: Performing an SEO Audit for Your Shopify Store
Next, we run a full audit of your site’s current SEO status. Here, we will verify the challenges you expressed in the discovery call, and get a logical explanation for them. For instance, if you claim that your customers are leaving products in the cart, we will try to understand whether it’s the checkout page that takes too long to load.
We break down the Shopify SEO audit into three sections;
- On-page SEO audit: We analyse the page content, links, title tags, heading, images, and videos.
- Off-page SEO audit: We dive into the store’s social media and presence on other web-based channels.
- Technical SEO audit: Assesses site structure, crawlability, indexability, sitemap, and mobile-friendliness.
Step 3: Keyword Research
Keywords are the foundations of SEO. At this stage, we will have learned a lot about your eCommerce business which is helpful when performing keyword research. In keyword research, we will analyse the search volume of your current keywords and determine whether they are usable or we would need to tweak them. We also perform competitor research to uncover what Shopify SEO strategies your direct competitors’ stores are using. Competitive analysis helps us beat the competition.
Step 4: Setting SEO Goals and Implementing a Strategy
Having understood what your pain points are, and come up with practical solutions, we use our extensive Shopify SEO optimisation skills to define goals we aim to achieve. If you have goals in mind, we also encourage that you share them. These goals will guide us in executing the SEO strategy and will act as the metrics we use to monitor the performance of your Shopify store. Again, we’re not setting generic targets but rather accounting for what makes your brand different. This step takes the most effort because it takes working together to get the implementation right to ensure a successful implementation. But, we will set timeline expectations based on your deadline and we will be in contact regarding any developments.
Step 5: Ongoing Support (If Needed)
As a full-stack Shopify SEO agency in Perth, we don’t just stop at implementation. We offer Shopify SEO management services that entails monitoring and tracking progress, optimising what’s not working, and adapting to current SEO best practices. From our analysis, we provide a clear report of the progress made. This helps you stay in the loop and understand whether your investment is paying off. We also advise you accordingly if you have concurrent digital marketing strategies to ensure they’re in-line with our SEO strategy.
Let us Help You Improve Your Shopify Store’s Ranking
Why Work with Us
Client Testimonials
Don’t just take our word for it. We have helped hundreds of Shopify store owners like you generate more sales with our SEO services and here is what they had to say.
“Since we started with Peter we have seen wonderful results for our SEO ranking and our website. He is honest, quick and has achieved things no other company had. We would highly recommend him! (Dental O So Gentle)”
Daniella Posner
Dental O So Gentle | Perth, Western Australia
“Just wanted to let you know I’m very happy with the results so far on our SEO – some good improvement on ranking and looking forward to future results too. Keep up the good work!”
Cullen Long / Director
Principal Pools + Landscapes | Perth, Western Australia
“Professional team of SEO professionals. Great reporting, SEO processes and engagement from their SEO team. The continuing support that we receive has convinced us that signing the original SEO marketing agreement with them has been one of the best decisions we have made to keep an edge over our competition.”
Tom Broomhead / Shade Sails Manager
One Shade | Perth, Western Australia
“I’d like to show my appreciation regarding my website and SEO rankings. We have been messed around in the past with websites and SEO, and I’d like to express how pleased I am with the results you guys are producing. We are currently number 1 on most of our keywords (most important keywords), and the phone has been ringing nonstop… So just an email to show appreciation for your work. Thanks”
Nick Oakley, Director
Perth Fibreglass Pools | Western Australia
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Just like Daniela, Cullen,Tom, Nick and many more of our customers that we have helped rank higher on Google, you too can have a similar experience. Read more testimonials here.
Call us now to book a FREE consultation.
Shopify SEO FAQs
Here are some frequently asked questions regarding Shopify and our SEO services:
What is SEO and why is it important for my Shopify store?
SEO is an acronym that stands for Search Engine Optimisation. It is a practice SEO agencies like ours undertake to improve the visibility of your Shopify store on search engine results pages like Google. With the improved visibility of your store, your chances of business growth increases exponentially.
How long does it take to see results from Shopify SEO?
Well to be honest that depends. Google does not fully disclose how their search algorithm works so we can’t fully tell. However, based on our past experience with Shopify stores, significant results are seen from as low as three months or in some cases more. Also, there are other several factors that influence the visibility of your web content including its age, demand for your products, strength of your competitors, and so much more. Our job is to ensure we optimise various aspects of your Shopify store to get legitimate results within a reasonable timeline.
How do I optimise my Shopify store for SEO?
If you want a DIY approach to optimising your Shopify SEO, we recommend following Shopify’s SEO guide since it highlights useful tips for optimising your store. However, this is just basic SEO and it won’t achieve much. Plus, it’s not built around your business so it might not be as effective. That’s why we recommend an SEO audit to uncover specific issues that’s limiting your Shopify store’s ranking.
What are some common SEO mistakes to avoid on Shopify?
There are a few things that will hurt your Shopify store’s ranking. These include;
Keyword stuffing: Google hates when you stuff too many keywords in your content. It will categorise your Shopify store as spammy and shove it in the last page of search results. So use keywords sparingly and naturally in the content.
Duplicate content: Shopify can generate multiple URLs for the same product, especially when products are accessible directly and through collections. This duplication can confuse search engines and dilute page authority. This might not be your mistake but it will still hurt your ranking.
Not optimising for mobile: Mobile-friendliness is no longer just a trend, it’s among the best practices recommended especially for eCommerce stores. Shopify has several mobile friendly themes you can implement to ensure your website is indexable by Google.
Focusing on on-page SEO only: For your Shopify store to rank higher on search engines, you still need backlinks, off-page presence and so on. Therefore, don’t focus strictly on on-page SEO.
What are some helpful resources for learning more about Shopify SEO?
There are several resources where you can learn more about Shopify SEO, starting with our blog. Shopify’s blog also publishes informative content from time to time. Another helpful resource is Google Search Central that shares general SEO best practices.