Category: SEO


Regardless of whether we are talking about a sporting competition, a military engagement, or trying to outrank a rival local business on Google, the more you know about the competition, the better a chance you have of succeeding.

This reminds us of a great phrase that goes, ‘Knowledge Is Power’, and when it comes to SEO, there can be no truer saying. Many people when thinking about SEO, see it as a battle against Google, and an exercise looking for ways to ‘trick’ Google into ranking their website higher than maybe it deserves to. But nothing could be further from the truth.

Google is not your opponent when you are trying to rank a website, in fact, given that they are constantly telling us what they look for with regards to SEO, they should be regarded as an ally.

Competitor Analysis: Your Real SEO Competition

The real competition, when it comes to ranking, are those other local businesses, who are competing for the same customers you are, especially online.

In another article, we referred to SEO as a series of games, with each individual keyword is a separate game of who gets to rank highest for it. Well, within in each niche or business sector, the keywords are more or less the same, and whoever wins the ranking game for more of those keywords than their competition gets more visitors to their website, thus more customers, and ultimately greater profits.

You might be thinking that if one or more of your competitors are already riding high on the first page of Google for a whole series of keywords, that trying to outrank them will be a fruitless task. That assumes that they have everything with regards to their SEO, set up perfectly, but that is highly unlikely to be the case.

Even if they are well optimised, that does not mean that you cannot at least match what they have done, and in most cases, you should be able to create an SEO campaign that will allow you to outrank them.

Given the title of this article, you might be thinking that the first step in getting to that highly desirable situation is to do some competitor analysis, but while it happens early, you must first create your overall SEO strategy. This allows you to plan each element of your SEO to ensure it is the most effective it can be.

If you need help with planning your SEO or want a professional SEO company to create and fulfill it for you, please get in touch.

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On June 2nd, 2021, Google released the first of a two-part broad core update, unimaginatively entitled the ‘June 2021 Core Google Algorithm Update’. Those who follow SEO and Google updates will know that they are often a time where webmasters, marketers and SEO consultants wait with bated breath to discover whether or not it helps, hinders, or in some cases, destroys their online ranking strategy.

This trepidation comes as a result of previous, and we dare say, infamous updates which literally ended many business models overnight, as Google sought to improve the search results of those who use their search engine.

So, what do we know about the June 2021 Core Google Algorithm Update? Let us start with some of the basics, and the first of these is that it is a global rollout. This means it will apply to searches in all countries and in all languages.

The update is one of two being released in June, with the other being an update relating to ‘Page Experience’. The number of changes in this core update is so large, that Google is actually releasing the update in two parts; the first part in June, and the second part in July, so just like London buses, you wait for one update, and then several come along, one after the other!

Obvious there may be concern amongst those with vested interests in their website’s ranking that two updates, across 2 consecutive months, might cause a great deal of volatility, but Google has given assurances that most websites will not feel or see any significant impact to their rankings.

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Within SEO circles we increasingly speak about E-A-T, and why websites that have or display expertise, authority, and trustworthiness are going to get preferential treatment from Google when it comes to ranking.

With the ever-increasing ranking power that these high authority sites have, it means that the backlinks from them will pass some of that power to the websites they link to. That provides an excellent opportunity for website owners to harness that power by getting the authority sites to link to their own website.

Before everyone goes rushing off to write emails asking for a backlink from a huge website, it does not work like, although admittedly SEO would be a lot easier if it did. Instead, we need to take a more subtle approach, because otherwise, we are just going to look like spammers, trying to ride on their coattails.

That is not to say large website will not entertain backlinks to smaller websites. In fact, that helps their SEO too, given that linking out is a ranking signal to Google. So, we can get backlinks from them, and here are some ideas on how.

Give Them A Testimonial

Even the biggest of companies cannot resist receiving positive reviews and testimonials. You can take advantage of this by researching larger websites to see where they allow reviews or testimonials, and if they also permit a link within them. Obviously, you do not just copy and paste the same testimonial on each website, and even if you only can get one or two posted with backlinks, it is still worth it.

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If you having been following developments in SEO, and in particular what direction Google has been heading in terms of determining the rankings of websites, you will have seen that ‘user experience’ has become one of the primary factors they apply.

For Google, it is no longer enough for a website just to have good information, it also needs to meet the needs of, and provide a better experience for, those who have searched, and then landed, on that website.

There are lots of complex solutions as to how a website might achieve these aims, however, there is one simple, and highly effective, method you can try, and that is to answer questions.

Questions, Questions, Questions

When we say answer questions, we mean the questions that get typed into Google’s search bar. When searching, what many people do is, instead of simply typing in a search like ‘SEO Melbourne‘, they will instead type ‘what is the best way to get SEO done on my Melbourne website?’, or ‘how can I do SEO on my Melbourne website?’.

Within your niche or business sector, you will hopefully have ideas as to what questions your potential customers might ask on Google, and if you do, you are even closer to taking advantage of this.

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The fact is that even if you know absolutely nothing about the SEO process, the means should be in place for you to be able to measure the success of any SEO campaign created for you. If not, then alarm bells should be ringing.

We will say from the outset if you ever come across an SEO agency or consultant, that does not give you any way to check what they’ve done is working, be very, very wary of working with them. After all, if they were that good, would they not be putting their results front and centre for you once their SEO campaign has been implemented.

Let us assume you have employed an SEO agency whose previous results and testimonials indicate they can get you results, how are those results going to manifest themselves, in terms of measuring success?

One way could be to micro-manage so that you check every single piece of data. However, for most business owners, especially those who value their time, that might be regarded as overkill.

By that we mean if you want to check hourly for how much traffic you are getting you can, but it is not necessary, or indeed useful. Checking data to that degree is not an effective use of your time, and in fact, even the SEO experts do not check data that often…well most of the sane ones do not.

There are basically three result areas that will give you a strong indication as to whether an SEO campaign is achieving its objectives, and they are rankings, traffic, and leads/sales.

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