Welcome to the world of SEO, a powerful digital marketing strategy that’s revolutionizing the way businesses get noticed online. Before Google became a global powerhouse, and long before you could ask Siri, Alexa, or Google Assistant a question, SEO was already becoming an integral part of digital success.

The Early Days: A Trip Down Memory Lane

Let’s take a stroll back in time. Our founder, Peter Brittain, got his start in the internet world back in 1998, a time when search engines like Lycos, Yahoo, AltaVista, and Ask Jeeves were leading the way. Peter realized the value of SEO in those pre-Google days. After investing significantly in online advertising and directories, he found out that the real golden ticket lay in mastering the art of SEO.

Fast forward to today, and we’re still living by the same principles that fueled Peter’s early success. At SEO Perth Experts, we believe that great work that works great doesn’t have to come with big agency costs. We aim to build constructive, respectful, and lasting relationships with our clients, and we’ve been lucky to have retained such loyal customers over the years.

What SEO Really Is

In simple terms, SEO, or Search Engine Optimization, is the practice of enhancing your website so it ranks well in search engine results for keywords and phrases relevant to your business. It’s not just about driving traffic; it’s about attracting the right kind of traffic that will convert into loyal customers.

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Welcome to the fascinating world of SEO, or Search Engine Optimization, where science meets creativity and where your website can become an invaluable asset for your business.

At SEO Perth Experts, we’ve been leading the charge in making businesses visible and highly profitable, and today, we’re going to peel back the curtain to give you an insider’s look into the SEO process.

Understanding the Basics

SEO is not magic; it’s a calculated process. As Neil Patel rightly said, “SEO is about being where your customers are, and directing them towards solutions you offer them.” When you type a query into Google, an algorithm sifts through a plethora of websites to bring you the most relevant answers. The goal of SEO is to make sure your website is one of those top results.

Our Journey in SEO

Our founder, Peter Brittain, embarked on this journey long before Google was the giant it is today. He spent years experimenting with search engines like Lycos, Yahoo, and AltaVista. It was a time of trial and error, but also a time of success and growth. With over 20 years of experience, Peter’s voyage through the unpredictable seas of internet consultancy work has not only turned him into an SEO oracle but also equipped our team with unmatched expertise.

Real Results Speak for Themselves

Let’s talk real numbers, real people. Tom Broomhead, the Shade Sails Manager of One Shade, summed up his experience with us by saying, “The continuing support that we receive has convinced us that signing the original SEO marketing agreement with them has been one of the best decisions we have made to keep an edge over our competition.”

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In the digital landscape of Perth and beyond, if there’s one common ground businesses share, it’s the need for visibility. Whether you’re an emerging e-commerce platform or a well-established retail store, you know the digital realm can be a make-or-break factor in your success. This is where SEO Perth Experts come into play, backed by over two decades of experience in the industry. Our mantra? Start Growing Your Business Today.

The Tale of Peter Brittain

Before we dive into the nitty-gritty, let’s rewind to a time when Google was not the search giant we know today. Peter Brittain, the founder of SEO Perth Experts, was already exploring the online world, tinkering with search engines like Lycos, AltaVista, and Yahoo.

Through years of meticulous reading, experimenting, and success, Peter realized one thing—SEO was not just an option; it was a necessity for online success. It’s a belief that still resonates with us as we aim to build constructive, respectful, and lasting relationships with our clients.

Why Does Your Perth Business Need SEO?

If you’re still wondering why you should invest in SEO, Neil Patel aptly says, “SEO is about being where your customers are, and directing them towards solutions you offer them.”

SEO is not just about high rankings; it’s about getting quality traffic that converts. It’s about establishing your brand as an authority in your industry and improving user experience. Perth’s competitive market is no exception to these universal truths.

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The fact is that even if you know absolutely nothing about the SEO process, the means should be in place for you to be able to measure the success of any SEO campaign created for you. If not, then alarm bells should be ringing.

We will say from the outset if you ever come across an SEO agency or consultant, that does not give you any way to check what they’ve done is working, be very, very wary of working with them. After all, if they were that good, would they not be putting their results front and centre for you once their SEO campaign has been implemented.

Let us assume you have employed an SEO agency whose previous results and testimonials indicate they can get you results, how are those results going to manifest themselves, in terms of measuring success?

One way could be to micro-manage so that you check every single piece of data. However, for most business owners, especially those who value their time, that might be regarded as overkill.

By that we mean if you want to check hourly for how much traffic you are getting you can, but it is not necessary, or indeed useful. Checking data to that degree is not an effective use of your time, and in fact, even the SEO experts do not check data that often…well most of the sane ones do not.

There are basically three result areas that will give you a strong indication as to whether an SEO campaign is achieving its objectives, and they are rankings, traffic, and leads/sales.

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The number of factors that affect the SEO of websites not only increases on a regular basis, they also change frequently. Some are complicated, and others are straightforward. One factor that you might think has little or no impact is the domain name of your website, however, it does play an important part. Here are 7 tips which can help to improve your SEO efforts and your Google ranking when choosing your domain name correctly.

Keep Your Domain Name Length To 15 Characters Or Less.
If you were to analyse the domain names of the top 100,000 ranked websites on Google, you will find that their average length is 9 characters or less. Shorter domains names are much easier to remember and share in terms of people passing on or recommending your website. For example, compare www thebusinessandinvestmenttoptipswebsite.com to www.biztips.com. and it is clear the latter is far more desirable.

Check To See If Your Domain Is Available On All Your Social Media Channels.
Choosing the right domain name with the huge and ever-increasing importance of social media, it is no surprise that it plays a role in Google rankings. The authority of sites such as Pinterest, Facebook, and Instagram, means that having a presence on them and other social media sites can boost your SEO efforts.

For this reason, you should first check to see if any of the domain names you are considering are also available on social media platforms. A great tool for this is ‘knowem.com’ where you can enter a name and it will check hundreds of social media sites to see if it is still available or not.

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