Welcome to the world of SEO, a powerful digital marketing strategy that’s revolutionizing the way businesses get noticed online. Before Google became a global powerhouse, and long before you could ask Siri, Alexa, or Google Assistant a question, SEO was already becoming an integral part of digital success.
The Early Days: A Trip Down Memory Lane
Let’s take a stroll back in time. Our founder, Peter Brittain, got his start in the internet world back in 1998, a time when search engines like Lycos, Yahoo, AltaVista, and Ask Jeeves were leading the way. Peter realized the value of SEO in those pre-Google days. After investing significantly in online advertising and directories, he found out that the real golden ticket lay in mastering the art of SEO.
Fast forward to today, and we’re still living by the same principles that fueled Peter’s early success. At SEO Perth Experts, we believe that great work that works great doesn’t have to come with big agency costs. We aim to build constructive, respectful, and lasting relationships with our clients, and we’ve been lucky to have retained such loyal customers over the years.
What SEO Really Is
In simple terms, SEO, or Search Engine Optimization, is the practice of enhancing your website so it ranks well in search engine results for keywords and phrases relevant to your business. It’s not just about driving traffic; it’s about attracting the right kind of traffic that will convert into loyal customers.