The fact is that even if you know absolutely nothing about the SEO process, the means should be in place for you to be able to measure the success of any SEO campaign created for you. If not, then alarm bells should be ringing.
We will say from the outset if you ever come across an SEO agency or consultant, that does not give you any way to check what they’ve done is working, be very, very wary of working with them. After all, if they were that good, would they not be putting their results front and centre for you once their SEO campaign has been implemented.
Let us assume you have employed an SEO agency whose previous results and testimonials indicate they can get you results, how are those results going to manifest themselves, in terms of measuring success?
One way could be to micro-manage so that you check every single piece of data. However, for most business owners, especially those who value their time, that might be regarded as overkill.
By that we mean if you want to check hourly for how much traffic you are getting you can, but it is not necessary, or indeed useful. Checking data to that degree is not an effective use of your time, and in fact, even the SEO experts do not check data that often…well most of the sane ones do not.
There are basically three result areas that will give you a strong indication as to whether an SEO campaign is achieving its objectives, and they are rankings, traffic, and leads/sales.