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Whenever you register a domain name, details such as your name and address and the date of registration are held by an organisation called ICANN. If someone wants to determine who owns a website, they conduct a WHOIS search which will tell them. For privacy reasons many web owners hide these details, but this raises the question as to whether this will negatively impact on your SEO rankings?

To address this, we need to understand what Google’s entire ranking algorithm is designed to achieve. Google can only survive if web users continue to use it as a search engine. This means that the results which Google presents for any given search term need to be relevant and show websites that the user would be happy to visit.

The degree to which Google establishes whether any single website is worthy of showing up in its results is established by taking multiple factors in to consideration. For each of these, Google’s algorithms then apply a score to that site based on what it considers to be a positive or negative indicator.

When it comes to your WHOIS details there may be many valid reasons why you would want to keep your details private. It could be that you want to avoid your employer discovering that you are running a website. Another might be to avoid strangers knowing your home address. Whilst these are perfectly reasonable, unfortunately, Google knows private WHOIS registration is something that potential spammers use, and this is where it could impact your ranking.

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Regardless of what technologies, apps, or software there exist on the internet, there are always going to be competitors. Often this leads fans of each to sing their praises, and then those who wish to know more, asking which they should use. This leads invariably to articles such as this where we try to determine which is best. The difference here is that we are comparing Wix and WordPress within a very specific criterion, and that is SEO.

It may help many of you if we briefly explain what Wix and WordPress are and what they are primarily designed to do. If we start with Wix, it is an all-in-one website builder, and it is especially popular with newbies and those for whom website code brings them out in a cold sweat. With Wix you can have your website built very quickly using its pre-designed website temples, it has built-in security, and important for many, it has its own in-house support staff.

WordPress is an open-source content management system which can be used to create hosted websites. It has a bigger learning curve than Wix, but this also means it has much greater scope for flexibility. This means websites can be built with a raft of customisations and thousands of plugins to add greater functionality in both the front end and back end of sites built using WordPress.

When it comes to SEO there is one thing which Wix and WordPress both have in common, and that is their great reliance on third-party software. This will be apps in the case of Wix, and plugins for WordPress. There are several apps which Wix uses for SEO, with one of the most popular called ‘Site Booster’. Site Booster has both a free and premium version and as with most SEO apps it is only the paid one which gives you all the functions that you need to boost your website’s SEO

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The number of factors that affect the SEO of websites not only increases on a regular basis, they also change frequently. Some are complicated, and others are straightforward. One factor that you might think has little or no impact is the domain name of your website, however, it does play an important part. Here are 7 tips which can help to improve your SEO efforts and your Google ranking when choosing your domain name correctly.

Keep Your Domain Name Length To 15 Characters Or Less.
If you were to analyse the domain names of the top 100,000 ranked websites on Google, you will find that their average length is 9 characters or less. Shorter domains names are much easier to remember and share in terms of people passing on or recommending your website. For example, compare www thebusinessandinvestmenttoptipswebsite.com to www.biztips.com. and it is clear the latter is far more desirable.

Check To See If Your Domain Is Available On All Your Social Media Channels.
Choosing the right domain name with the huge and ever-increasing importance of social media, it is no surprise that it plays a role in Google rankings. The authority of sites such as Pinterest, Facebook, and Instagram, means that having a presence on them and other social media sites can boost your SEO efforts.

For this reason, you should first check to see if any of the domain names you are considering are also available on social media platforms. A great tool for this is ‘knowem.com’ where you can enter a name and it will check hundreds of social media sites to see if it is still available or not.

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For those of you who are unfamiliar with Wix let us briefly explain what it is. Wix is a cloud-based, open-source, all-in-one website builder that is particularly liked by beginners and those who have no idea how to code HTML. It has flexible designs that allow for a reasonable level of personalisation and is suited for building small to medium-sized websites. It is also popular due to the excellent customer service provided by their in-house support team who are known to be extremely responsive and very professional.

Hopefully, that all sounds positive so far, which brings us to something where Wix’s reputation is not as high, and that is regarding SEO. This most likely stemmed from Wix’s early days where it quickly became known for many issues which were hindering webmasters and SEO experts from optimising websites built with it.

Some of these issues included being unable to optimise title tags and meta descriptions for blog posts, a URL structure that would generate weird characters and add them to URLs, being unable to add alt attributes to media such as images, and the use of Flash technology which was seen as detrimental to a website’s rankings.

It is not surprising that with all these issues in play, Wix’s reputation hit rock bottom amongst SEO professionals. Even today, there are still many articles and comments online which suggest Wix should be given a wide berth if you are considering building a website with it and want to use SEO to help it rank.

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The internet has billions of web pages, and many of them are competing to be noticed by Google in order to move up the search rankings for that coveted page one of results. There are lots of SEO tactics and strategies that will help achieve this, and one of the most important is optimizing the page for the keywords you want to rank for. Here are some very simple ways to ensure that any, and all web pages on your website have the best chance of improving their ranking with the use of keywords.

Researching Keywords
The mystique surrounding keywords, and how best to optimize for them has led to countless theories and complicated strategies about how it should be done. In reality, optimizing a page for keywords is not that difficult, and only requires some very straightforward actions.

Keywords for SEO
The first of these is to do proper keyword research to establish which keywords and keyword phrases you need to target to be able to challenge those sites which currently occupy the first page of results within your niche. There are numerous keyword research tools available, with the most obvious one being the free AdWords keyword tool that Google offers.

If you really want to dig deep, to the extent that you know what keywords your competitors are targeting, how highly they rank for those keywords, and where they are getting backlinks from, paid tools such as Ahrefs can give you all that information. It cannot be stressed enough how important this sort of keyword research is. It can mean the difference between knowing exactly what keywords to target and then creating the content to match versus aimlessly creating content that achieves nothing.

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