Category: Website Content


Here are 5 Ways To Ensure Your Website Visitors Stay Longer.

Within the SEO and online business communities, a lot has been written about Google’s continuing mission to make its search engine results exactly match the intent of the person entering the search. In fact, a lot of what has been written has come from Google themselves.

They have moved from simply ranking websites based on how relevant they are to the search term, to them giving higher rankings to websites where the evidence is that user experiences will be greater than on other websites.

As it is impossible for Google to survey every single person to ask them about their experience, Google instead tries to establish it using data it receives back from the destination website.

There are numerous data points that all feed into Google’s ‘user experience’ score. These include bounce rate, which checks whether visitors take one look at a site and then click away, whether a website gets bookmarked by visitors, and dwell time, which is what we are going to focus on.

Dwell time tells Google how long visitors stay on each page of website, with logic telling them that if dwell time is high, the visitor likes the site, and if it is low, maybe not so much.

For website owners, this means that they need to do all they can to encourage visitors to stay. Here are 5 simple ways it can be done…

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If you keep a keen eye on the world of online marketing, SEO and website development you must surely have come across the term ‘funnel’ in a blog post, article or maybe even in an online ad.

If you have never heard the term, we’ll explain what they are in comparison to normal websites. For those that have come across funnels, we will explain further why they are going to play an ever-increasing role for local businesses as part of their online marketing strategies.

Websites as we currently know them come in all sizes and with multiple reasons for their existence. Some have only 4 or 5 pagers, others have hundreds. Some websites exist to inform, others to entertain, and if you are a local business with a website it is safe to say that you want it to generate leads and/or sales for your business.

The problem that is coming increasingly to the fore is the way in which the internet is used today doesn’t always lend itself to large scale websites. The days of computer users sitting at a desk, staring at their screen as they surf for hours on end through websites are coming to end. Nowadays, with super-fast broadband and the majority of internet usage happening on mobile devices, users’ attention span is diminishing.

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If there is one aspect of SEO upon which more content is written than any other, then, ironically, it is content. Ironically is probably the wrong word to use as ‘Justifiably’ would have been more appropriate, given how important content is to SEO and helping websites rank.  One reason so much is written about content is because it is a very effective way, and in most cases, a straightforward way, of enhancing a website’s SEO, especially in the eyes of Google.

However, its perceived easiness is the main reason why so many business owners get it entirely wrong when they create or purchase content for their website. The result is it does more harm than good, and the business owner is left scratching their head wondering why. It need not be that way, because if you follow some very simple principles, you can make content SEO friendly, and better than that, you can enhance the experience of visitors to your website, which can only lead to better conversions.

Make It Interesting and Unique

It is hard to fathom, why, to this day, some webmasters and even some SEO consultants who should know better, put content on websites that is no more than filler. It is there for no other reason than to exist with not one iota of thought towards anyone who might wish to read it.

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