You will hear or read about the importance of backlinks for SEO purposes and that they are essential for improving the rankings of business websites on Google. What you might not be so familiar with though, is that the internal links within your website also play a key SEO role in boosting rankings. In this article, we are going to examine why and how your internal linking aids your rankings.
Internal Linking Explained
Internal linking within a business website is a relatively easy concept to understand. They are simply links that are created that allow navigation from one page of a website to another when someone clicks on them. Internal links can either be part of the navigation of a website or not.
Some links will be hidden behind a button that users click and are then taken to another page whereas other links are visible in highlighted text and when that text is clicked the user will be taken to another part of the website, or even another part of the same page.
It is important to understand the difference between internal links and your backlinks. Backlinks will always originate on another website and link to your website, whereas internal links will always originate within your website and link to another part of your website.
Why Internal Links Help Power Your SEO
One of the most important points about internal inks is that you control them, unlike many of your backlinks. This means that you can specify both their origin and their destination to maximise the SEO benefits of each one.