On-Page SEO Services

With on-page optimisation you have much greater control, for the simple reason that you own the website. This provides for greater flexibility with respect to the SEO services that we can perform on your website, but nevertheless, each of them must, and will, conform with the standards and rules which Google sets out.

This sets SEO Perth Experts further apart from some agencies who might try to cut corners and as such compromise the longer-term rankings of the client’s website in the hope that they can secure short-term results. Remember, Google can detect when black hat SEO is being implemented, so anything which tries to game their system in an underhand way is putting a website at risk of being delisted from the search engines completely.

On-Page SEO might be somewhat easier to implement as it is done on a website we have complete access to, but that does not give us a green light to actions which neither provide long-term results and which could jeopardise a website completely. We have the skills, ability, and experience to rank your website the correct way, and in a way that Google welcomes, rather than seeks to punish. Below are some of those individual on-page SEO services which we offer.

Optimisation Of Metadata

We have been mentioning Google a lot with respect to ranking factors, and a group of optimisations which helps Google to identify what a website is trying to rank for is its metadata. Metadata is the word used to describe specific elements of a website’s coding and it acts as a form of signposting throughout that website, with some metadata hidden from view, and other metadata visible to anyone who visits the site.

Lots of website owners trying to improve its SEO heed the advice that backlinks are important, and then put 100% of their efforts into creating those links from every website and social media platform they can find. What they overlook, is that the links that they have within their website, and how they are structured, are also important for SEO, and they play a role in helping visitors who visit that site too.

An internal link acts in much the same way an external link does in that when it is clicked, it will take the person who clicked it to a different location.

Whereas an external link will take them to a different website, an internal link will either take them to another page within the website, to another part of the page, or it could be used to allow the visitor to download something, such as a document file.

These are some of the practical applications of internal links, and it is important that the navigation that they can provide makes the task easier for visitors, rather than more difficult. Easy navigation means visitors are liable to stay longer on a website, and more likely to take action, which in many cases means they become a customer or become a subscriber to your email list.

From an SEO perspective, good internal links are desirable for many reasons. We know that when Google’s spiders crawl the internet, they do so using links that go to and from the hundreds of millions of websites that exist. If that is how they do it externally, then within a website it is the internal links that they crawl.

It follows that if your linking structure is optimised and provides a logical path throughout it, then Goggle will be able to crawl and index every page and all content that exists within your website. If so, then all those SEO factors such as titles, descriptions and meta tags contribute to the site’s ranking. Compare that to a website with poor linking where 50% of the pages are missed and therefore add nothing in respect of SEO.

Category: Internal Linking

On-Page SEO, Content & Internal Linking Strategies

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