Hopefully, you will have already realised we are not talking about eating food to help your SEO, much as that might appeal to us all. Instead, the acronym E-A-T stands for Expertise – Authority – Trustworthiness. Given that E-A-T, is something which Google’s algorithms are focussed on, it is something every website owner needs to understand.
Those three words mean that Google has moved on from just looking for quality content. A quick point to make here is that does not mean that you should let your standards drop and stop producing quality content. That requirement has not been abandoned, however, Google are taking things a step further.
Google is continually striving to make its search engine results as close to the user’s intention, as possible. Taking that a stage further it means they want the destination that users arrive at, to give them the best user experience possible.
Put yourself in Google’s shoes for a moment and imagine you had to determine what websites are going to achieve that goal, and which are not. How about fake news websites, or websites with lots of content, but otherwise full of affiliate offers for sale?
What about those with misleading sales messages or hyped up claims? And, how about websites that look like they offer content, but it is really just sales copy dressed up as content?