Automatically redirect 404 errors on your WordPress site with WP 404 Auto Redirect.
Improve user experience, reduce bounce rates, and retain SEO value by guiding users to relevant pages effortlessly.
Quick setup and fully customizable redirects!
WP 404 Auto Redirect: A Coffee-Fuelled Guide to Saving Lost Visitors
Let me tell you about the day I realized how important 404 redirects really are. I was reviewing Principal Pools + Landscapes’ analytics, thinking everything was perfect. Their traffic had grown 409% – I was feeling pretty good about myself. Then Julie from their office called.
“Pete, we’ve got a problem,” she said. “A customer just called complaining they can’t find our pool design gallery. Says all they get is some error page.” My stomach dropped. Their most valuable content was throwing 404 errors, and I hadn’t even noticed.
The Wake-Up Call
That incident changed how I approach WordPress site management. These days, the WP 404 Auto Redirect plugin is one of my first installations on any client site. Though I have to admit, I learned about its importance the hard way.
Last month, Eddie from Brilliance Carpet Cleaning messaged me in a panic. “Pete, people are calling saying our emergency cleaning page isn’t working!” For a business that relies on urgent service requests, this was a nightmare scenario. Turned out their old emergency services URL was giving 404 errors after a recent site update. You can imagine how quickly I jumped on fixing that one.