If you wish to acquire organic traffic for your business’s website, then the main way you will be able to achieve that aim is by using SEO. SEO could be carried out by yourself, an employee, or by an SEO agency that you hire. Whichever option you choose, you must be aware of the process that needs to be followed from the outset, as to miss any step or do them out of order, can compromise the success of your SEO campaign.
To make that process easier to understand, we have created a 7-stage SEO roadmap, which highlights the 7 main areas which must be actioned if your SEO campaign is to have any chance of succeeding.
Establish Your Main Objectives
Without a target to hit you will have no idea if your SEO is working so this is why the first stage of your journey is to set your main objectives. These will be influenced by the type and size of your business, and what your main priorities are. Your SEO campaign could be designed to generate leads, gain email subscribers, or simply generate free traffic to your website, and in each case will determine the specific tasks that need to be completed.
Carry Out Keyword Research
One of the best explanations we have heard for those who feel overwhelmed by starting an SEO campaign is simply to imagine it as dozens, or even hundreds, of mini-competitions with each competition revolving around an individual keyword. It is an excellent description because each keyword that you want to rank for is looked at in isolation by Google. So, your second task is to identify and then research the difficulty of each of the keywords you wish to compete for.
Conduct Competitor Analysis
Part of this stage will be done during your keyword research when you ascertain which keywords your main competitors are ranking for. In addition, other aspects of your competition you want to be assessing are where they get their backlinks from, what types of content they are publishing, and how well their website is designed with reference to user experience. Bear in mind, the goal is not to copy them but to advance upon and better what they are doing to rank well.