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Automatically redirect 404 errors on your WordPress site with WP 404 Auto Redirect.

Improve user experience, reduce bounce rates, and retain SEO value by guiding users to relevant pages effortlessly.

Quick setup and fully customizable redirects!

WP 404 Auto Redirect: A Coffee-Fuelled Guide to Saving Lost Visitors

Let me tell you about the day I realized how important 404 redirects really are. I was reviewing Principal Pools + Landscapes’ analytics, thinking everything was perfect. Their traffic had grown 409% – I was feeling pretty good about myself. Then Julie from their office called.

“Pete, we’ve got a problem,” she said. “A customer just called complaining they can’t find our pool design gallery. Says all they get is some error page.” My stomach dropped. Their most valuable content was throwing 404 errors, and I hadn’t even noticed.

The Wake-Up Call

That incident changed how I approach WordPress site management. These days, the WP 404 Auto Redirect plugin is one of my first installations on any client site. Though I have to admit, I learned about its importance the hard way.

Last month, Eddie from Brilliance Carpet Cleaning messaged me in a panic. “Pete, people are calling saying our emergency cleaning page isn’t working!” For a business that relies on urgent service requests, this was a nightmare scenario. Turned out their old emergency services URL was giving 404 errors after a recent site update. You can imagine how quickly I jumped on fixing that one.

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I still remember the day I messed up my first Site Kit installation. It was a Tuesday morning in 2019, and I was sitting at my desk, feeling pretty confident about this new Google plugin everyone was talking about.

Three cups of coffee and several hours of frustration later, I realized I’d forgotten to connect Search Console first. These days, I laugh about it with new clients when I’m setting up their analytics.

Learning the Hard Way

Last month, Tom from One Shade called me in a panic. “Pete, this data can’t be right,” he said, his voice filled with concern. “We’re getting way more calls than this shows.” After a quick look, I spotted the issue – we hadn’t set up phone click tracking. It’s funny how often the simple things trip us up, even after years of experience.

That’s actually what I love about Site Kit – it helps prevent these rookie mistakes I used to make. Though I have to admit, Google’s constant updates still drive me nuts sometimes. Just when I think I’ve got everything figured out, they change something. Last month’s Analytics 4 migration had me reaching for the extra strong coffee.

A Game-Changing Project

My perspective on Site Kit completely changed during a project with Seasons Bali late last year. I was sitting in my home office, trying to figure out how to explain complex analytics to a client who needed simple, clear insights. Their previous analytics setup looked like a mathematical puzzle – multiple tools, conflicting data, and a team that was understandably confused.

“I just want to know if our website is actually working,” Rachael, their director, told me during our first video call. She looked tired of dealing with complicated dashboards and contradicting numbers. That conversation stuck with me because it perfectly summed up what most clients really need – clarity, not complexity.

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Introduction

Citations might seem like a simple reference, but they play a crucial role in boosting SEO, particularly in local search rankings. In today’s competitive digital environment, businesses vying for local dominance cannot afford to overlook the significance of citations.

Let’s break down why citations are so pivotal in a successful SEO strategy, and how they can make or break your online visibility.

What Are Citations?

A citation in SEO refers to any mention of your business’s name, address, and phone number (NAP) online. These details should be consistent across all platforms, whether it’s a local directory, social media, or even another website.

Think of citations as trust signals for search engines like Google.

The more consistent and widespread your citations are, the more trustworthy your business appears, which can result in better local search rankings.

Local Citations vs. Structured Citations

Citations can be categorized into two main types: local and structured.

Local Citations: These occur when your business is mentioned on a website like a local business directory or in a local blog. Even mentions in an online newspaper count. Local citations are essential for building a connection with the community and making your business visible in local searches.

Structured Citations: These are listings in business directories or on social media platforms. Sites like Google My Business, Bing, Yelp, and Yellow Pages are classic examples of where your NAP can be listed in a structured manner.

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On-Page SEO Services

With on-page optimisation you have much greater control, for the simple reason that you own the website. This provides for greater flexibility with respect to the SEO services that we can perform on your website, but nevertheless, each of them must, and will, conform with the standards and rules which Google sets out.

This sets SEO Perth Experts further apart from some agencies who might try to cut corners and as such compromise the longer-term rankings of the client’s website in the hope that they can secure short-term results. Remember, Google can detect when black hat SEO is being implemented, so anything which tries to game their system in an underhand way is putting a website at risk of being delisted from the search engines completely.

On-page SEO might be somewhat easier to implement as it is done on a website we have complete access to, but that does not give us the green light to actions that neither provide long-term results nor could jeopardize a website completely. We have the skills, ability, and experience to rank your website the correct way and in a way that Google welcomes rather than seeks to punish. Below are some of those individual on-page SEO services that we offer.

Optimisation Of Metadata

We have been mentioning Google a lot with respect to ranking factors, and a group of optimisations which helps Google to identify what a website is trying to rank for is its metadata. Metadata is the word used to describe specific elements of a website’s coding and it acts as a form of signposting throughout that website, with some metadata hidden from view, and other metadata visible to anyone who visits the site.

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On June 2nd, 2021, Google released the first of a two-part broad core update, unimaginatively entitled the ‘June 2021 Core Google Algorithm Update’. Those who follow SEO and Google updates will know that they are often a time where webmasters, marketers and SEO consultants wait with bated breath to discover whether or not it helps, hinders, or in some cases, destroys their online ranking strategy.

This trepidation comes as a result of previous, and we dare say, infamous updates that literally ended many business models overnight, as Google sought to improve the search results of those who use their search engine.

So, what do we know about the June 2021 Core Google Algorithm Update? Let us start with some of the basics, and the first of these is that it is a global rollout. This means it will apply to searches in all countries and in all languages.

The update is one of two being released in June, with the other being an update relating to ‘Page Experience’. The number of changes in this core update is so large, that Google is actually releasing the update in two parts; the first part in June, and the second part in July, so just like London buses, you wait for one update, and then several come along, one after the other!

Obvious there may be concern amongst those with vested interests in their website’s ranking that two updates, across 2 consecutive months, might cause a great deal of volatility, but Google has given assurances that most websites will not feel or see any significant impact to their rankings.

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Client success stories

Principal Landscapes SEO Case Study
409% Increase in organic traffic

VIEW → Case Study

Brilliance Carpet Cleaning SEO Case Study
448% Increase in organic traffic

VIEW → Case Study

SEO Case Study -Robertson Hayles
189% Increase in organic traffic

VIEW → Case Study

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