Category: Technical SEO

Lots of website owners trying to improve its SEO heed the advice that backlinks are important, and then put 100% of their efforts into creating those links from every website and social media platform they can find. What they overlook, is that the links that they have within their website, and how they are structured, are also important for SEO, and they play a role in helping visitors who visit that site too.

An internal link acts in much the same way an external link does in that when it is clicked, it will take the person who clicked it to a different location.

Whereas an external link will take them to a different website, an internal link will either take them to another page within the website, to another part of the page, or it could be used to allow the visitor to download something, such as a document file.

These are some of the practical applications of internal links, and it is important that the navigation that they can provide makes the task easier for visitors, rather than more difficult. Easy navigation means visitors are liable to stay longer on a website, and more likely to take action, which in many cases means they become a customer or become a subscriber to your email list.

From an SEO perspective, good internal links are desirable for many reasons. We know that when Google’s spiders crawl the internet, they do so using links that go to and from the hundreds of millions of websites that exist. If that is how they do it externally, then within a website it is the internal links that they crawl.

It follows that if your linking structure is optimised and provides a logical path throughout it, then Goggle will be able to crawl and index every page and all content that exists within your website. If so, then all those SEO factors such as titles, descriptions and meta tags contribute to the site’s ranking. Compare that to a website with poor linking where 50% of the pages are missed and therefore add nothing in respect of SEO.

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SEO is a crucial part of the online marketing realm for businesses across all industries looking to make it big. The world has gone digital and relevance to the masses can only be achieved through maintaining good visibility online. If you are someone who is new to the concept of SEO, and are not exactly sure where to begin from, you should consider yourself lucky. We have put together this article in order to help you see how you can make better SEO efforts for your business. Here is the checklist for SEO success in 2018 that you need to follow for SEO success. Audit your website in order to find out how much of it your business follows.


Before you start the SEO without any sense of direction, you need to be clear on the objectives you have. What is it that you want to achieve with the relevance that you can gain from it? Who is your target audience? What are you offering that people will need? Everything needs to be written down and not stay in your head so that you have a clear objective when it comes to your online marketing efforts with SEO.

Analyze What You Have Right Now

Take a thorough look at your website. How does it fare with the competition in the same industry? How well does it function? You see, there isn’t a need to update everything on your website. It might just be that there are some things you’re already doing right but there are some things which need improvement.

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Whenever you create a backlink you can either have it be displayed as the URL that is pointing to or you can use anchor text which effectively cloaks the link. Using both methods will help your SEO, but anchor text links can have a greater impact in terms of letting Google know which keywords the page the link is pointing to, should be ranked for.

While this is a great way to help your SEO, the danger exists that you could overdo it by using the same exact match keyword every time, and instead of your anchor text links helping your ranking, they hamper it, as Google thinks you’re using spam tactics.

One of the ways to avoid any issues with Google is to mix up the way in which you use anchor text. There are several types of anchor text you can use for links, as you are about to find out.

Exact Match Keyword: Although we have already mentioned you should not overdo it with exact match keywords, it doesn’t mean you should avoid using them. The best way to use this strategy is for each page of content you have on your website targeting more than one keyword phrase. This means that when you are using anchor text in a link, you have more than more exact match keyword you can use when setting up the link back to the page in question.

Naked URL: We mentioned this is in the intro, but we need to emphasize that using the basic URL of the page you are linking to should happen occasionally. Google is far less suspicious of websites that have raw URL links than those which have only anchor text. The obvious benefit of this is higher rankings because you are not thought of as a site that is spamming.

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