“SEO is about being where your customers are, and directing them towards solutions you offer them.” – Neil Patel
Remember the time when people actually used physical directories like Yellow Pages to find local businesses? Those times are long gone. Today, the first place people turn to find a local business is Google. You might be wondering how you can leverage this shift in consumer behaviour to your advantage. The answer is Local SEO.
What is Local SEO Anyway?
Local SEO (Search Engine Optimization) is an incredibly effective way to market your local business online. It’s not just about being visible when someone types your business name. It’s about appearing at the very moment your services are needed, all within a geographic location. That’s what we at SEO Perth Experts excel at—helping your business be found when it most counts.
Why Does Local SEO Matter?
Let’s paint a picture: Sarah, a busy mom in Perth, desperately needs to get her car serviced before heading to a family trip down south. She pulls out her phone and types “best car service in Perth.” Now, if your business shows up in that coveted top spot, Sarah will most likely choose you.
Our client, Tom Broomhead, the Shade Sails Manager at One Shade in Perth WA, had this to say about us: “Professional team of SEO professionals. Great reporting, SEO processes and engagement from their SEO team. The continuing support that we receive has convinced us that signing the original SEO marketing agreement with them has been one of the best decisions we have made to keep an edge over our competition.”
Components of Local SEO
Your local customers use specific keywords to find services in their area. Knowing what these keywords are and including them in your website, meta-descriptions, and content can skyrocket your local reach.
Google My Business
An optimised Google My Business listing offers potential customers all the information they need at a glance. Hours of operation, reviews, location—all without even visiting your website.
Local backlinks from other businesses in your area can help establish your community presence, boosting your local SEO rankings.