What is Local SEO Anyway?

By SEO Perth Experts on November 5, 2023 in Local SEO

“SEO is about being where your customers are, and directing them towards solutions you offer them.” – Neil Patel

Remember the time when people actually used physical directories like Yellow Pages to find local businesses? Those times are long gone. Today, the first place people turn to find a local business is Google. You might be wondering how you can leverage this shift in consumer behaviour to your advantage. The answer is Local SEO.

What is Local SEO Anyway?

Local SEO (Search Engine Optimization) is an incredibly effective way to market your local business online. It’s not just about being visible when someone types your business name. It’s about appearing at the very moment your services are needed, all within a geographic location. That’s what we at SEO Perth Experts excel at—helping your business be found when it most counts.

Why Does Local SEO Matter?

Let’s paint a picture: Sarah, a busy mom in Perth, desperately needs to get her car serviced before heading to a family trip down south. She pulls out her phone and types “best car service in Perth.” Now, if your business shows up in that coveted top spot, Sarah will most likely choose you.

Our client, Tom Broomhead, the Shade Sails Manager at One Shade in Perth WA, had this to say about us: “Professional team of SEO professionals. Great reporting, SEO processes and engagement from their SEO team. The continuing support that we receive has convinced us that signing the original SEO marketing agreement with them has been one of the best decisions we have made to keep an edge over our competition.”

Components of Local SEO

Local Keywords

Your local customers use specific keywords to find services in their area. Knowing what these keywords are and including them in your website, meta-descriptions, and content can skyrocket your local reach.

Google My Business

An optimised Google My Business listing offers potential customers all the information they need at a glance. Hours of operation, reviews, location—all without even visiting your website.

Local Backlinks

Local backlinks from other businesses in your area can help establish your community presence, boosting your local SEO rankings.

How Do I Choose an SEO Agency in Perth?

By SEO Perth Experts on October 21, 2023 in SEO Agency

The digital landscape is akin to the vast Western Australian outback—a wild, untamed frontier where only the fittest survive. In this realm, SEO is your map, your compass, and your all-terrain vehicle. However, the journey ahead requires a reliable guide. The question is, how do you choose the right SEO agency in Perth?

1. Start with Authenticity – It’s in the Story

“Marketing is no longer about the stuff that you make, but about the stories you tell.” – Seth Godin

The story of SEO Perth Experts is one rooted in authentic, homegrown expertise. Peter Brittain, the founder, has been through the wringer—navigating the dense forests of Lycos, Yahoo, AltaVista, and Ask Jeeves before Google even came into the picture. His two decades of experience wasn’t gained in a corporate boardroom but by real-world trial and error. So, when Peter says, “We aim to build constructive, respectful, and lasting relationships with our clients,” you know it’s not just a tagline. It’s a lived experience.

Client’s Words:
“Since we started with Peter we have seen wonderful results for our SEO ranking. He is honest, quick and has achieved things no other company had.”
– Daniella Posner, Dental O So Gentle

2. Specialised Expertise—Is it the Right Fit?

Every agency offers SEO services, but do they have expertise in your specific industry? Are they acquainted with local trends and consumer behaviours in Perth? Specialised expertise should be non-negotiable, especially in today’s highly segmented digital market.

Client’s Words:
“SEO Perth Experts have been instrumental in growing our ecommerce business, All Things Nice. We started with no rankings and quickly grew by being on the first page for lots of our target keywords.”
– Emma Higgins, All Things Nice

What is Search Engine Optimisation – A SEO Overview

By SEO Perth Experts on October 3, 2023 in SEO

Welcome to the world of SEO, a powerful digital marketing strategy that’s revolutionizing the way businesses get noticed online. Before Google became a global powerhouse, and long before you could ask Siri, Alexa, or Google Assistant a question, SEO was already becoming an integral part of digital success.

The Early Days: A Trip Down Memory Lane

Let’s take a stroll back in time. Our founder, Peter Brittain, got his start in the internet world back in 1998, a time when search engines like Lycos, Yahoo, AltaVista, and Ask Jeeves were leading the way. Peter realized the value of SEO in those pre-Google days. After investing significantly in online advertising and directories, he found out that the real golden ticket lay in mastering the art of SEO.

Fast forward to today, and we’re still living by the same principles that fueled Peter’s early success. At SEO Perth Experts, we believe that great work that works great doesn’t have to come with big agency costs. We aim to build constructive, respectful, and lasting relationships with our clients, and we’ve been lucky to have retained such loyal customers over the years.

What SEO Really Is

In simple terms, SEO, or Search Engine Optimization, is the practice of enhancing your website so it ranks well in search engine results for keywords and phrases relevant to your business. It’s not just about driving traffic; it’s about attracting the right kind of traffic that will convert into loyal customers.

How Does SEO Work?

By SEO Perth Experts on September 21, 2023 in SEO

Welcome to the fascinating world of SEO, or Search Engine Optimization, where science meets creativity and where your website can become an invaluable asset for your business.

At SEO Perth Experts, we’ve been leading the charge in making businesses visible and highly profitable, and today, we’re going to peel back the curtain to give you an insider’s look into the SEO process.

Understanding the Basics

SEO is not magic; it’s a calculated process. As Neil Patel rightly said, “SEO is about being where your customers are, and directing them towards solutions you offer them.” When you type a query into Google, an algorithm sifts through a plethora of websites to bring you the most relevant answers. The goal of SEO is to make sure your website is one of those top results.

Our Journey in SEO

Our founder, Peter Brittain, embarked on this journey long before Google was the giant it is today. He spent years experimenting with search engines like Lycos, Yahoo, and AltaVista. It was a time of trial and error, but also a time of success and growth. With over 20 years of experience, Peter’s voyage through the unpredictable seas of internet consultancy work has not only turned him into an SEO oracle but also equipped our team with unmatched expertise.

Real Results Speak for Themselves

Let’s talk real numbers, real people. Tom Broomhead, the Shade Sails Manager of One Shade, summed up his experience with us by saying, “The continuing support that we receive has convinced us that signing the original SEO marketing agreement with them has been one of the best decisions we have made to keep an edge over our competition.”

Why is SEO Important for My Perth Business?

By SEO Perth Experts on September 6, 2023 in SEO

In the digital landscape of Perth and beyond, if there’s one common ground businesses share, it’s the need for visibility. Whether you’re an emerging e-commerce platform or a well-established retail store, you know the digital realm can be a make-or-break factor in your success. This is where SEO Perth Experts come into play, backed by over two decades of experience in the industry. Our mantra? Start Growing Your Business Today.

The Tale of Peter Brittain

Before we dive into the nitty-gritty, let’s rewind to a time when Google was not the search giant we know today. Peter Brittain, the founder of SEO Perth Experts, was already exploring the online world, tinkering with search engines like Lycos, AltaVista, and Yahoo.

Through years of meticulous reading, experimenting, and success, Peter realized one thing—SEO was not just an option; it was a necessity for online success. It’s a belief that still resonates with us as we aim to build constructive, respectful, and lasting relationships with our clients.

Why Does Your Perth Business Need SEO?

If you’re still wondering why you should invest in SEO, Neil Patel aptly says, “SEO is about being where your customers are, and directing them towards solutions you offer them.”

SEO is not just about high rankings; it’s about getting quality traffic that converts. It’s about establishing your brand as an authority in your industry and improving user experience. Perth’s competitive market is no exception to these universal truths.