One of the huge benefits of using WordPress to create your website is that it is aligned with SEO more than any other CMS platform. This means, even if you just did the basic optimisations to a new website, it would probably have more SEO in place than a lot of websites that do not use WordPress. However, assuming you want your website in one of the top spots on Google for most of your keywords, there is more you should do concerning SEO.
To that end, we have listed fifteen of the most proven techniques that you can use to boost a WordPress website’s SEO and ensure, that when it comes to ranking highly on Google, you have given your website every opportunity to do so.
#1 – Do Extensive Keyword Research: Every SEO campaign has keyword research as one of its first tasks and that is no different for your website. By researching what keywords you want to rank for, the rest of your SEO efforts are guided properly to optimising for those keywords and increasing the chances of ranking for them. Read more about keyword research
#2 – Select The Correct Theme: One of the dangers of having so many WordPress themes available is you struggle to pin down which one is right for you. Our advice is to create a shortlist and then research further to ascertain which of them has the best SEO track record based on reviews from other website owners that have used them.
#3 – Install An SEO Plugin: No website using WordPress would be complete without at least one plugin, and when it comes to SEO, plugins exist that can help you. Our advice is to install one that has been used to great success and proven effective, such as Yoast SEO or Rank Math.
#4 – Optimise Where Necessary To Increase Page Load Speed: Google hates websites that load slowly, probably because its users hate slow websites too. That is why you want to do everything possible to optimise your website for fast load speeds. This includes minimising image sizes, activating browser caching, and removing superfluous plugins you do not need.