15 Proven Techniques To Boost Your WordPress Website’s SEO

By SEO Perth Experts on March 16, 2021 in WordPress

One of the huge benefits of using WordPress to create your website is that it is aligned with SEO more than any other CMS platform. This means, even if you just did the basic optimisations to a new website, it would probably have more SEO in place than a lot of websites that do not use WordPress. However, assuming you want your website in one of the top spots on Google for most of your keywords, there is more you should do concerning SEO.

To that end, we have listed fifteen of the most proven techniques that you can use to boost a WordPress website’s SEO and ensure, that when it comes to ranking highly on Google, you have given your website every opportunity to do so.

#1 – Do Extensive Keyword Research: Every SEO campaign has keyword research as one of its first tasks and that is no different for your website. By researching what keywords you want to rank for, the rest of your SEO efforts are guided properly to optimising for those keywords and increasing the chances of ranking for them. Read more about keyword research

#2 – Select The Correct Theme: One of the dangers of having so many WordPress themes available is you struggle to pin down which one is right for you. Our advice is to create a shortlist and then research further to ascertain which of them has the best SEO track record based on reviews from other website owners that have used them.

#3 – Install An SEO Plugin: No website using WordPress would be complete without at least one plugin, and when it comes to SEO, plugins exist that can help you. Our advice is to install one that has been used to great success and proven effective, such as Yoast SEO or Rank Math.

#4 – Optimise Where Necessary To Increase Page Load Speed: Google hates websites that load slowly, probably because its users hate slow websites too. That is why you want to do everything possible to optimise your website for fast load speeds. This includes minimising image sizes, activating browser caching, and removing superfluous plugins you do not need.

Do I Need To Optimise My WordPress Site For Voice Search?

By SEO Perth Experts on October 17, 2019 in WordPress, Voice Search

Google Voice search is one of the fastest-growing web technologies at the moment. It involves people asking their phone a question and receiving one single answer, rather than the traditional list of results that are presented on a normal search engine results page.

One of the main reasons for the increase in the popularity of voice search is the rapidly improving ability of artificial intelligence to recognise human speech and infer meaning. And since speaking is a lot easier than typing, people have begun to adopt the technology. With this in mind, voice search optimisation has become a key feature of most experienced web developers’ toolkits.

Why should I optimise my website for voice search?

By now you should be realising that you probably do need to do at least some sort of voice optimisation on your website to make sure that you’re taking advantage of the emerging market. Although we don’t have a lot of up-to-date facts about the voice search industry, here are a few of the facts that we do have:

There were already 33 million voice-activated devices like Google Home and Amazon Alexa in circulation in 2017.
In 2015 65% of all US smartphone owners used voice assistants regularly. One can only imagine that this number has grown rapidly over the past three years.
Over 20% of Google’s search queries in 2016 came from voice searches. Again, one can only imagine that this number has grown exponentially.

To put it simply, voice search was becoming popular even a few years ago. It’s all around us today, and it’s therefore essential to make sure that you optimise your website for Google voice search.

Which Is Better For SEO HTML Or WordPress?

By SEO Perth Experts on September 29, 2019 in Technical SEO, WordPress

There are certain comparisons that are made where the evidence provided by data, does not match what the majority of those with an opinion will tell you. A classic example is when people ask whether HTML or WordPress is better for SEO. Let us say from the outset that most of the empirical data and statistics indicate that neither HTML nor WordPress has an advantage over the other when it comes to SEO.

Now we must clarify what we mean by an advantage. What we are talking about here is whether sites built using WordPress, for example, will rank higher than a site built with HTML, when all other factors are equal. The fact of the matter is that Google doesn’t place any great emphasis on what a website is built from when it comes to ranking them.

To confirm this, do a random search on Google and click through to each of the top ten websites. For each one, if you then press CTRL+U on your keyboard the source code will appear. Using the find function in your browser type in ‘inc’. If the search finds that in the code it is a WordPress site, and if not then it could be either a HTML site or one built using another less popular Content Management System (CMS).

Is Wix Or WordPress Better For SEO?

By SEO Perth Experts on May 8, 2019 in WordPress, Technical SEO

Regardless of what technologies, apps, or software there exist on the internet, there are always going to be competitors. Often this leads fans of each to sing their praises, and then those who wish to know more, asking which they should use. This leads invariably to articles such as this where we try to determine which is best. The difference here is that we are comparing Wix and WordPress within a very specific criterion, and that is SEO.

It may help many of you if we briefly explain what Wix and WordPress are and what they are primarily designed to do. If we start with Wix, it is an all-in-one website builder, and it is especially popular with newbies and those for whom website code brings them out in a cold sweat. With Wix you can have your website built very quickly using its pre-designed website temples, it has built-in security, and important for many, it has its own in-house support staff.

WordPress is an open-source content management system which can be used to create hosted websites. It has a bigger learning curve than Wix, but this also means it has much greater scope for flexibility. This means websites can be built with a raft of customisations and thousands of plugins to add greater functionality in both the front end and back end of sites built using WordPress.

When it comes to SEO there is one thing which Wix and WordPress both have in common, and that is their great reliance on third-party software. This will be apps in the case of Wix, and plugins for WordPress. There are several apps which Wix uses for SEO, with one of the most popular called ‘Site Booster’. Site Booster has both a free and premium version and as with most SEO apps it is only the paid one which gives you all the functions that you need to boost your website’s SEO