Category: WordPress

There are certain comparisons that are made where the evidence provided by data, does not match what the majority of those with an opinion will tell you. A classic example is when people ask whether HTML or WordPress is better for SEO. Let us say from the outset that most of the empirical data and statistics indicate that neither HTML nor WordPress has an advantage over the other when it comes to SEO.

Now we must clarify what we mean by an advantage. What we are talking about here is whether sites built using WordPress, for example, will rank higher than a site built with HTML, when all other factors are equal. The fact of the matter is that Google doesn’t place any great emphasis on what a website is built from when it comes to ranking them.

To confirm this, do a random search on Google and click through to each of the top ten websites. For each one, if you then press CTRL+U on your keyboard the source code will appear. Using the find function in your browser type in ‘wp-content’. If the search finds that in the code it is a WordPress site, and if not then it could be either a HTML site or one built using another less popular Content Management System (CMS).

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Regardless of what technologies, apps, or software there exist on the internet, there are always going to be competitors. Often this leads fans of each to sing their praises, and then those who wish to know more, asking which they should use. This leads invariably to articles such as this where we try to determine which is best. The difference here is that we are comparing Wix and WordPress within a very specific criterion, and that is SEO.

It may help many of you if we briefly explain what Wix and WordPress are and what they are primarily designed to do. If we start with Wix, it is an all-in-one website builder, and it is especially popular with newbies and those for whom website code brings them out in a cold sweat. With Wix you can have your website built very quickly using its pre-designed website temples, it has built-in security, and important for many, it has its own in-house support staff.

WordPress is an open-source content management system which can be used to create hosted websites. It has a bigger learning curve than Wix, but this also means it has much greater scope for flexibility. This means websites can be built with a raft of customisations and thousands of plugins to add greater functionality in both the front end and back end of sites built using WordPress.

When it comes to SEO there is one thing which Wix and WordPress both have in common, and that is their great reliance on third-party software. This will be apps in the case of Wix, and plugins for WordPress. There are several apps which Wix uses for SEO, with one of the most popular called ‘Site Booster’. Site Booster has both a free and premium version and as with most SEO apps it is only the paid one which gives you all the functions that you need to boost your website’s SEO

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