Many business owners are under the false impression that once an SEO campaign has been completed and their rankings have improved that this is the end of the work. The truth is it is only the beginning and there are several reasons for this.
The first is that Google is constantly amending and updating its algorithm which allocates rankings for every search term. What might have worked last month to boost rankings may no longer work after Google makes a change. Also, Google likes to see websites that are growing rather than those which sit still and offer no new content.
Then there is the not-insignificant fact that your local competition is unlikely to just sit around and accept that you have outranked them on Google. They are more than likely to instigate an SEO campaign of their own and if you are the top-ranked website it is you that they are gunning for.
So, hopefully, you see that you must stay on top of your SEO efforts, and one of the most important elements of that process is conducting an SEO audit. An SEO audit is an assessment you carry out on not just your website, but each page you are trying to rank to ensure that it is fully optimised for when Google’s spiders come crawling to assess all the on-page ranking factors.
If you are unsure how to conduct an SEO audit, then you could employ an SEO agency to conduct one for you. However, even then it will still be valuable if you at least have an understanding of what constitutes an SEO audit, so here are seven of the main tasks that will be the basis for it.
Conduct Keyword Research: SEO without keyword research is akin to trying to shoot at a target whilst wearing a blindfold. Keyword research identifies what keywords attract the most searches, which you can target for quick rankings due to low competition, and new keywords that attract increased search volumes.