The Blog


On-Page SEO Services

With on-page optimisation you have much greater control, for the simple reason that you own the website. This provides for greater flexibility with respect to the SEO services that we can perform on your website, but nevertheless, each of them must, and will, conform with the standards and rules which Google sets out.

This sets SEO Perth Experts further apart from some agencies who might try to cut corners and as such compromise the longer-term rankings of the client’s website in the hope that they can secure short-term results. Remember, Google can detect when black hat SEO is being implemented, so anything which tries to game their system in an underhand way is putting a website at risk of being delisted from the search engines completely.

On-Page SEO might be somewhat easier to implement as it is done on a website we have complete access to, but that does not give us a green light to actions which neither provide long-term results and which could jeopardise a website completely. We have the skills, ability, and experience to rank your website the correct way, and in a way that Google welcomes, rather than seeks to punish. Below are some of those individual on-page SEO services which we offer.

Optimisation Of Metadata

We have been mentioning Google a lot with respect to ranking factors, and a group of optimisations which helps Google to identify what a website is trying to rank for is its metadata. Metadata is the word used to describe specific elements of a website’s coding and it acts as a form of signposting throughout that website, with some metadata hidden from view, and other metadata visible to anyone who visits the site.

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Unless you are trying to rank a website for a business that operates purely online, or if it’s a business that competes on a national or international scale, the ability to rank your business website for local search terms is vitally important. If you are a local business and not focusing on SEO that helps you appear on page one of Google for local searches, then you are losing lots of customers to local business competitors who are.

There are several actions you can take which will ensure that your local business’s website can compete with, and ideally, outrank your competitors, provided they are done correctly.

Below we have 7 of the most important ranking factors which Google look for when assessing local websites in its search engine results. Many of these can be implemented quickly and easily, while some may take a bit more time and effort.

Google My Business: Normally abbreviated to ‘GMB‘ this is arguably the most important ranking factor that exists for local businesses. It is essentially set up to let Google know what your local business is about. You need to include the business category, your business address, highly relevant keywords in the title, and even having your opening hours is a plus.

Linking: With backlinks, it is important that you focus on the type and quality of the backlinks rather than simply trying to amass as many as possible. By all means, try for high numbers of links, but make them quality links. Link signals which are especially influential in local ranking are the anchor text used and the authority of the websites that the backlinks are coming from.

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Lots of website owners trying to improve its SEO heed the advice that backlinks are important, and then put 100% of their efforts into creating those links from every website and social media platform they can find. What they overlook, is that the links that they have within their website, and how they are structured, are also important for SEO, and they play a role in helping visitors who visit that site too.

An internal link acts in much the same way an external link does in that when it is clicked, it will take the person who clicked it to a different location.

Whereas an external link will take them to a different website, an internal link will either take them to another page within the website, to another part of the page, or it could be used to allow the visitor to download something, such as a document file.

These are some of the practical applications of internal links, and it is important that the navigation that they can provide makes the task easier for visitors, rather than more difficult. Easy navigation means visitors are liable to stay longer on a website, and more likely to take action, which in many cases means they become a customer or become a subscriber to your email list.

From an SEO perspective, good internal links are desirable for many reasons. We know that when Google’s spiders crawl the internet, they do so using links that go to and from the hundreds of millions of websites that exist. If that is how they do it externally, then within a website it is the internal links that they crawl.

It follows that if your linking structure is optimised and provides a logical path throughout it, then Goggle will be able to crawl and index every page and all content that exists within your website. If so, then all those SEO factors such as titles, descriptions and meta tags contribute to the site’s ranking. Compare that to a website with poor linking where 50% of the pages are missed and therefore add nothing in respect of SEO.

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In recent times Google has been making a number of announcements about mobile-first indexing. It had planned to roll out mobile-first indexing for the entire worldwide web in September 2020 but at the time of writing that has now been postponed until March 2021.

No doubt it brought a collective sigh of relief for those who have no idea what mobile indexing is, and therefore no clue how to prepare for it. The other group who may be relieved are those who knew what to do but hadn’t bothered to take any action yet.

In truth, mobile-first indexing is nothing to be alarmed about, although if you have no idea what it is, it might serve us well if we explain it to you.

Why Is Mobile-First Indexing Happening?

As a business owner, It can’t have escaped your notice that more and more of your customers are interacting with your online properties via their mobile devices. By properties we mean not just your website, but your social media pages as well.

It has also not escaped Google’s notice either, but for them, the trend is not just with regards to people going online via their mobile devices, but them also searching whilst on their mobile devices too.

This has developed to the point whereby we have crossed the point there are now more searches carried out on Google via mobile devices than there are via desktop computers or laptops.

As such Google has determined that it needs to change how it presents search results to take account of this, and that change is called mobile-first indexing.

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Hopefully, you will have already realised we are not talking about eating food to help your SEO, much as that might appeal to us all. Instead, the acronym E-A-T stands for Expertise – Authority – Trustworthiness. Given that E-A-T, is something which Google’s algorithms are focussed on, it is something every website owner needs to understand.

Those three words mean that Google has moved on from just looking for quality content. A quick point to make here is that does not mean that you should let your standards drop and stop producing quality content. That requirement has not been abandoned, however, Google are taking things a step further.

Google is continually striving to make its search engine results as close to the user’s intention, as possible. Taking that a stage further it means they want the destination that users arrive at, to give them the best user experience possible.

Put yourself in Google’s shoes for a moment and imagine you had to determine what websites are going to achieve that goal, and which are not. How about fake news websites, or websites with lots of content, but otherwise full of affiliate offers for sale?

What about those with misleading sales messages or hyped up claims? And, how about websites that look like they offer content, but it is really just sales copy dressed up as content?

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