One of the primary activities of an SEO campaign is Off-Page SEO. The simplest definition is that it is the work we do away from your website to help your organic search engine rankings.

For that reason, you must first accept that any SEO which occurs is not always fully under your control, for the simple fact that it involves websites and online properties that are owned and controlled by other people. That being said, you will find that most website owners are happy to cooperate with your SEO efforts.

A question that is frequently asked is why Off-Page SEO is so important. If you think about it, you can do all the optimisation you like on your website and that is certainly desirable in terms of SEO. But, whilst that might tell Google what your website is relevant for and show it that your website has lots of informative content, in isolation, it gives Google no measure of the authority or popularity of your site.

To do so, Google needs to look at other websites and locations online and what they find there is where the importance and authority of your website will be established. These are critical ranking factors when it comes to them determining where your website is going to appear in their results.

Compared to on-page there are not as many activities that can be undertaken to boost a website’s Off-Page SEO. This does not make it any less important, but for many, it may simplify the whole process of Off-Page SEO. There are basically three areas that deserve focus, and these are branding, social media, and link building