If you having been following developments in SEO, and in particular what direction Google has been heading in terms of determining the rankings of websites, you will have seen that ‘user experience’ has become one of the primary factors they apply.
For Google, it is no longer enough for a website just to have good information, it also needs to meet the needs of, and provide a better experience for, those who have searched, and then landed, on that website.
There are lots of complex solutions as to how a website might achieve these aims, however, there is one simple, and highly effective, method you can try, and that is to answer questions.
Questions, Questions, Questions
When we say answer questions, we mean the questions that get typed into Google’s search bar. When searching, what many people do is, instead of simply typing in a search like ‘SEO Melbourne‘, they will instead type ‘what is the best way to get SEO done on my Melbourne website?’, or ‘how can I do SEO on my Melbourne website?’.
Within your niche or business sector, you will hopefully have ideas as to what questions your potential customers might ask on Google, and if you do, you are even closer to taking advantage of this.