The Blog


After a decade of optimizing WordPress sites, I’ve tested virtually every SEO plugin available.

But when it comes to my own projects and client sites, I stick to a carefully curated stack of plugins that deliver real results without bloating the site or creating conflicts.

Here’s my personal toolkit, along with detailed insights on why I chose each one and how I use them to maximize SEO performance.

Rank Math WordPress SEO PluginsRank Math SEO: My Primary SEO Framework

When people ask me which SEO plugin I recommend, Rank Math is consistently my go-to choice.

I switched from Yoast to Rank Math about four years ago, and I haven’t looked back since. Here’s why it’s become my foundation for WordPress SEO:

Why I Chose Rank Math

  • Modular Design: Unlike other plugins that force you to load features you’ll never use, I love how Rank Math lets me enable only the modules I need. On most sites, I activate just 4-5 core modules, keeping things lean and efficient.
  • Schema Implementation: The structured data options are simply outstanding. I regularly use their Article, FAQ, and Product schema markup with zero coding required. The ability to nest schema types has been particularly valuable for my eCommerce clients.
  • Built-in Features: I used to need separate plugins for redirects and 404 monitoring, but Rank Math handles these tasks beautifully. This consolidation has helped me reduce plugin conflicts and improve site speed.

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As someone who’s spent years helping Perth businesses climb the Google rankings ladder, I’ve seen firsthand what works and what doesn’t. Today, I want to share some proven strategies that have helped my clients achieve remarkable results.

The Perth Success Stories That Shaped My Approach

Let me start with a real story that perfectly shows what’s possible. When Principal Pools + Landscapes first came to us, their website barely made it past page two on Google. Fast forward to today, and they’ve seen a 409% increase in organic traffic. How did we do it? Through careful attention to what actually matters for local rankings.

“Our ranking has always been very good and Peter and his team have worked diligently in the background to ensure our website is first class, functional and has a good presence online,” shares Cullen Long, Director at Principal Pools + Landscapes.

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Having spent over a decade helping businesses boost their online presence, one question keeps popping up: “What’s the difference between on-page and off-page SEO?” Let me break this down using real examples from my experience with Perth businesses.

Understanding the Distinction Through Real Results

Let me share a story that perfectly illustrates both aspects. When Seasons Bali approached us in December 2023, they needed a complete overhaul of both their on-page and off-page elements.

The results?

A stunning 182% increase in organic traffic. But how did we achieve this? Let’s dive into the details.

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A Practical Guide Based on Real Experience

As someone who’s worked extensively with WordPress SEO plugins over the years, I want to share my genuine experience with Rank Math and explain why it’s become my go-to SEO plugin for WordPress sites.

This guide covers what actually matters when using Rank Math, focusing on practical features and real-world applications.

Why I Switched to Rank Math

After years of using other SEO plugins, I made the switch to Rank Math primarily because of its comprehensive feature set and intuitive interface.

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Automatically redirect 404 errors on your WordPress site with WP 404 Auto Redirect.

Improve user experience, reduce bounce rates, and retain SEO value by guiding users to relevant pages effortlessly.

Quick setup and fully customizable redirects!

WP 404 Auto Redirect: A Coffee-Fuelled Guide to Saving Lost Visitors

Let me tell you about the day I realized how important 404 redirects really are. I was reviewing Principal Pools + Landscapes’ analytics, thinking everything was perfect. Their traffic had grown 409% – I was feeling pretty good about myself. Then Julie from their office called.

“Pete, we’ve got a problem,” she said. “A customer just called complaining they can’t find our pool design gallery. Says all they get is some error page.” My stomach dropped. Their most valuable content was throwing 404 errors, and I hadn’t even noticed.

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Client success stories

Principal Landscapes SEO Case Study
409% Increase in organic traffic

VIEW → Case Study

Brilliance Carpet Cleaning SEO Case Study
448% Increase in organic traffic

VIEW → Case Study

SEO Case Study -Robertson Hayles
189% Increase in organic traffic

VIEW → Case Study

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