As soon as they sense a drop in their ranking many business owners panic and think that they are on the slippery slope to page 5 of Google. Thankfully, in most cases the situation is temporary, and even if the drop is sustained, there will be an explanation for it.
What it will mean is carrying out some simple checks to determine why the ranking drop happened. Some of those checks will involve using SEO research tools so it might mean you need to employ an SEO consultant or agency to carry them out.
Here is a guide to 4 of those checks that can be made in order to find the culprit and reverse the drop.
#1 Is Your Website In Full Working Order?
It is astonishing that many business owners do not look in on their website on a regular basis, and so if anything happens to go wrong on it, they do not become aware of this until their rankings start going south.
There are some really basic things you need to check such as the expiry dates of your domain registration or your hosting. Yes, it does happen that a website disappears from rankings because the business owner forgot to renew their hosting service or their domain.
Also, check if your hosting company is having any problems or outages. While most hosting services will be up well over 99.5% of the time, it could be that 0.5% downtime that is the issue.