It is an obvious fact that small businesses do not have the financial resources of large national and international companies and that means that their marketing budgets are going to be much smaller too. This might suggest that the chances of smaller businesses being able to compete on Google for search traffic are slim, but thanks to SEO, that is definitely not the case.
The first fact we need to outline is that when it comes to Google’s ranking algorithms it does not know how big a company is, how much profit it makes or how big its marketing budget is. When crawling that company’s website and analysing everything else that contributes to ranking the currency isn’t cents and dollars, it is links and optimisation.
You could argue because of their substantial budgets large companies can afford to pay marketing teams or outsource to large agencies, and that is true. It is also the case that those resources will afford them the means to build up their backlinks, content and social media profiles quicker, and to a greater degree, than a small company that only operates in one city.
However, it is also the case that larger companies tend to veer their marketing budget more towards paid advertising than small companies do, meaning that they often ignore many of the actions and optimisation that could improve their organic rankings. This often mean a small company with a properly optimised website and an ever-increasing number of backlinks, can outrank bigger companies, especially when it comes to ranking locally.