SEO Case Study Liquor Merchant

Client: Liquor Merchant

Industry: Online Liquor Sales
Location: Australia Wide
URL: liquormerchant.com.au

Liquor Merchant, a leading bricks and mortar wine retailer, wine club and online wine store specialising in premium wine of both current and back vintages were looking for help with their digital marketing.

raffles cs

History

We were engaged by Liquor Merchant in 2007.

The Challenge

To take a relatively new website that the owners were having trouble getting any traction with and get it ranked Australia-wide for relevant keywords that search engine users were typing into Google with the intent of buying wine online. Before SEO Perth Experts took over, Liquor Merchant did not rank for any keywords.

Liquor Merchant were having major problems gaining any traction at all in the search results because the top results were all dominated by big brands like Cellar Masters, Dan Murphy’s and Vintage Cellars.

The Solution

Complete technical SEO audit followed by reorganisation of their whole URL structure, on-page optimisation and then an extensive off-page optimisation (Link Building) campaign.

The Results

Within 12 months we had over 4000 traffic producing keywords ranked for them and had increased their total monthly organic visitors from 250 to just under 7000, an increase of 2700%.

In November 2009 Colonial Leisure Group Pty Ltd purchased Liquor Merchant along with The Raffles Hotel from my client for over $20m.

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