SEO Case Study Blue Print Homes

Client: Blue Print Homes

Industry: Home Builder
Location: Perth, Western Australia
URL: blueprinthomes.com.au

Blue Print Homes is a multi-award winning home builder and one of the leading new home builders in Perth. They build a wide range of new homes to suit every budget and lifestyle.

History

We were first engaged by Blue Print Homes in early 2010.

The Challenge

Blue Print Homes was unsatisfied with its search engine positions and overall website traffic volume. Search engine positioning in the competitive world of project home building in Perth was proving to be a high hurdle. The home builder niche is highly competitive from an SEO perspective with many professional SEO companies competing to generate leads for their clients.

The Solution

blueprint cs New web design from the ground up using our proven SEO guidelines for URL hierarchies and on-page optimisation targeting relevant keywords and keyword phrases. This was followed by an extensive link building program.

The Results

Within 20 months we had increased their overall website visitors by 102% and their total organic visitors by 207%. Their Google organic traffic was increased by 194%.

This was done by targeting high traffic, relevant keyword groups and locations including ‘House and Land Packages’ and ‘Home Builders Perth’ etc

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