Picture it: Someone in Fremantle urgently in need of a plumber at 9 PM on a Sunday night.
Their kitchen’s underwater, and they need help quickly. Where do they look?
Google, of course. And at that very tippy top of their search results – before any of the results are (well, result-ey) at all – sits the local pack.
Three businesses that Google believes are deserving of some prime real estate.
If a business in Perth is not one of those three it may as well never existed.
So let’s do it. Let’s say you’re running a business in Perth if you’re not out there actively collecting local reviews, you might as well be standing on the street corner and throwing money into the air.
Not just any money, by the way, but the kind of cash that’s in a buying mood, credit card already in hand, for whatever it is that you’re offering for sale.
Google star ratings are not merely some nice-to-have icing. They are ranking factors. Real ones.
The kind that can make all the difference to your visibility when those prospective clients are searching for services across Western Australia.
Let’s face it. Doing SEO is like trying to solve a Rubik’s cube blindfolded.
You think you’ve figured it out for a minute, then Google does a shuffle and you’re back to square one.
No wonder, then, that so many Perth businesses hold fast to outdated SEO beliefs that do more harm than good. With hundreds of businesses in Western Australia over the years, we have pretty much heard every myth going around concerning SEO.
Some of these misconceptions are harmless enough, but others can cost Perth businesses real money and real opportunities.
Running a business in Perth means you’re dealing with some pretty distinct seasonal patterns that your competitors might not be thinking about.
While many companies set their SEO strategy once and forget about it, the smart ones know that seasonal SEO can make or break their yearly performance.
Here’s the thing – people search differently throughout the year. What someone’s looking for in the scorching Perth summer isn’t the same as what they need during those chilly winter months.
Potential customers might be ditching your website right now, and you might not even realise it.
Every second of delay, every unresponsive button click and every fiddly page shift is costing you real money in lost sales and credibility.
As you worry about keyword density and backlinks to help your standings on Search Engine Optimization.
Google My Business Perth: Your Gateway to Local Pack Domination
Why Local Reviews Are SEO Gold
SEO Myths Perth Businesses Still Believe
Seasonal SEO Tips for Perth Businesses
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