SEO vs PPC Budget Allocation: Perth Market Analysis

By Peter Brittain on October 1, 2025 in SEO, SEO Strategies, Small Business SEO

Let’s get straight to it. You’ve got a marketing budget. Maybe it’s not massive, maybe it is.

Either way, one thing is for sure – you’re facing the most common question that Perth businesses want to know the answer to: how much of my advertising spend should I allocate towards SEO and how much should latter go to PPC?

It’s not a simple answer. And anyone who tells you there is a magic ratio that everyone should be eating has something to sell you that you don’t need.

The truth? How much you need to spend on digital marketing Perth will depend on a lot of factors related to your business, industry and what it is you’re trying to do. But that doesn’t mean we can’t segment this for maximum comprehension.

The Perth Business Directory Guide: Where to List Your Business for SEO

By Peter Brittain on September 25, 2025 in SEO, Small Business SEO

Doing busness in Perth with no correct listings? It’s like telling someone to open a store and then not putting up a sign. Your potential customers are searching, but they’re walking right by you because you just can’t be found under their search.

Local business directories are no longer just digital phonebooks. Now they are very powerful SEO weapons that can lift or destroy your online visibility in a bustling Perth market. And guess what – most entrepreneurs are doing it wrong.

Why Perth Business Directories Actually Matter (More Than You Think)

When a 2am customer in Fremantle types “plumber near me” into their phone, Google draws heavily on business listings Perth has strewn across multiple directories to populate us with the results we’re looking for.

Perth’s Top 10 Most Competitive Industries for SEO in 2026

By Peter Brittain on September 17, 2025 in Local SEO, SEO, Small Business SEO

It’s a digital battlefield here in Perth. What were once relatively easy keyword battles have become full-on wars over the top rankings on Google. If you are a West Australian business owner and have ever this to yourself, odds are you’re competing in one of Perth’s toughest SEO battlefields.

The reality is, some industries are simply more challenging to break through than others as far as search rankings go. It’s not that you can’t win — it’s just that you need to know what you are fighting. Here’s where hiring for a professional SEO audit is going to be very important if you want to know how well you stack up too your competition.

Google My Business Perth: Your Gateway to Local Pack Domination

By Peter Brittain on September 8, 2025 in SEO, Small Business SEO

Picture it: Someone in Fremantle urgently in need of a plumber at 9 PM on a Sunday night.

Their kitchen’s underwater, and they need help quickly. Where do they look?

Google, of course. And at that very tippy top of their search results – before any of the results are (well, result-ey) at all – sits the local pack.

Three businesses that Google believes are deserving of some prime real estate.

If a business in Perth is not one of those three it may as well never existed.

Why Local Reviews Are SEO Gold

By Peter Brittain on August 20, 2025 in SEO Strategies, Local SEO, SEO Rankings, Small Business SEO

So let’s do it. Let’s say you’re running a business in Perth if you’re not out there actively collecting local reviews, you might as well be standing on the street corner and throwing money into the air.

Not just any money, by the way, but the kind of cash that’s in a buying mood, credit card already in hand, for whatever it is that you’re offering for sale.

Google star ratings are not merely some nice-to-have icing. They are ranking factors. Real ones.

The kind that can make all the difference to your visibility when those prospective clients are searching for services across Western Australia.