70% of users click on the results on the first page of a search engine.

This means that your website needs to appear on the front page, and as high up as possible for keyword phrases that your prospective customers might type into Google when searching for products and/or services such as yours.

Search Engine Optimisation (or SEO) is of great importance for any business website because, without SEO, the chances of your website making it to the front page of Google will be slim. Without website users your profit from your online business will also be slim.