The Blog

What is Search Engine Optimisation – A SEO Overview

Welcome to the world of SEO, a powerful digital marketing strategy that’s revolutionizing the way businesses get noticed online. Before Google became a global powerhouse, and long before you could ask Siri, Alexa, or Google Assistant a question, SEO was already becoming an integral part of digital success.

The Early Days: A Trip Down Memory Lane

Let’s take a stroll back in time. Our founder, Peter Brittain, got his start in the internet world back in 1998, a time when search engines like Lycos, Yahoo, AltaVista, and Ask Jeeves were leading the way. Peter realized the value of SEO in those pre-Google days. After investing significantly in online advertising and directories, he found out that the real golden ticket lay in mastering the art of SEO.

Fast forward to today, and we’re still living by the same principles that fueled Peter’s early success. At SEO Perth Experts, we believe that great work that works great doesn’t have to come with big agency costs. We aim to build constructive, respectful, and lasting relationships with our clients, and we’ve been lucky to have retained such loyal customers over the years.

What SEO Really Is

In simple terms, SEO, or Search Engine Optimization, is the practice of enhancing your website so it ranks well in search engine results for keywords and phrases relevant to your business. It’s not just about driving traffic; it’s about attracting the right kind of traffic that will convert into loyal customers.

The Proof is in the Pudding: Real Testimonials

Our client, Emma Higgins of All Things Nice, says, “SEO Perth Experts have been instrumental in growing our ecommerce business… I highly recommend SEO Perth Experts.”

We also helped Bianca Chaney, Principal Speech Pathologist at Kid Speak in Perth, who shared, “I just wanted to touch base to let you know the SEO campaign has been really effective. We have now been at full capacity for a few months.”

And we can’t forget Nick Oakley, Director of Perth Fibreglass Pools, who expressed his satisfaction with our services by saying, “We are currently number 1 on most of our keywords (most important keywords), and the phone has been ringing nonstop.”

In the words of marketing guru Jay Baer, “If you sell something, you make a customer today, but if you genuinely help someone, you create a customer for life.”

Why Your Business Needs SEO

In today’s world, people turn to Google for answers to almost every question they have. If your business isn’t on the first page of Google, the chances of someone finding you are pretty slim.

According to data from various studies, the first position on Google search results on desktop has a 34.36% click-through rate. That’s why businesses big and small invest in SEO, and that’s why you should too.

The Takeaway

SEO is no longer an optional marketing strategy; it’s a necessity. Start growing your business today with SEO Perth Experts. Give us a call for an obligation-free quote at Perth: (08) 6102 5800 or Sydney: (02) 8006 2477.

At SEO Perth Experts, we’ve embraced remote working long before it became a pandemic necessity. Our team of experts is like an extension of your own team, always ready to deliver tailored solutions.

As Seth Godin wisely said, “Marketing is no longer about the stuff that you make, but about the stories you tell.” So, what’s your story? We’re here to help you tell it in a way that brings you the success you’ve been seeking. Join our family of satisfied clients and experience the magic of well-executed SEO.

Either way, thanks for visiting. If you’d like to become a client, we’d love to have a chat. Let’s make your business not just visible but memorable.


Let’s do great work together.

Find out how SPE can increase your revenue with expert SEO.

CALL US NOW FOR A FREE QUOTE: (08) 6102 5800

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How Does SEO Work?

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Perth: 183 West Coast Hwy, Scarborough, Perth 6019 WA | Tel: (08) 6102 5800
Sydney: 264 George Street, Sydney 2000 NSW | Tel: (02) 8006 2477


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