Is SEO Worth It in 2025? A Data-Driven ROI Analysis from 25+ Years in the Field
In 1998, the SEO business was really different – Alta Vista was still a major player, and Google wasn’t even born yet.
As technology and digital marketing strategies continue to evolve, one constant remains: companies must be found in the places where their customers are searching.
Today I divide my time between Perth and Bali, providing a perspective that is truly international and local in turn.
Finding and choosing the SEO Company in Perth that your business needs is a big decision, not to be made lightly.
It is a choice that could affect your business for a long time, potentially years to come.
Instead of simply providing you with a list of companies, let’s learn the best criteria to select and evaluate the SEO partner that best fits your needs.
Key insights to understanding the Perth SEO market
Within the Perth SEO market you can find a wide variety of agencies that offer a range of services. The local market offers an interesting mix that includes
Most business owners come to me wanting a simple answer to this question.
But we all wish it were that simple.
After years managing both SEO and Google Ads campaigns for a myriad of different businesses working in various industries, I can say one thing with absolute confidence:
Both SEO and Google Ads have their own unique placement in a robust digital marketing strategy.
We’re now going to dive in and attempt to provide a complete answer on why you may end up choosing one approach out of the two — or why you might have to explore a combination of both to get the results you want.
So, to put it simply, if you get PHP right, it can be a powerful tool closely related to SEO.
Through hundreds of WordPress sites, I will teach you how to make your PHP site the best it can be for search engines from 2025.
Key Initial Steps
The first step with any PHP site is to do these core things. Once that is out of the way, we can begin making minor tweaks to optimise for speed and SEO.
SEO is complex, and it takes a while to deliver real results. Businesses want to put in the work because they know it’s good. But everyone wants to know: “how long will it take?”
When you’re investing time, effort, and money into your website’s growth, you want to know when the rewards will start pouring in. While there’s no one-size-fits-all answer, I can give you a realistic timeline based on actual results.
SEO Timelines — What to Expect
Let me be clear right from the start: SEO is not a quick fix. Anyone promising you first-page rankings in a few weeks is either being dishonest, or implementing risky techniques that could harm your site in the long run. Real, sustainable SEO takes time — there’s no way around it, and no shortcuts.
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SEO Myths Perth Businesses Still Believe
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Core Web Vitals: Improve Rankings via UX
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