Author: Peter-Brittain

Google Voice search is one of the fastest-growing web technologies at the moment. It involves people asking their phone a question and receiving one single answer, rather than the traditional list of results that are presented on a normal search engine results page.

One of the main reasons for the increase in the popularity of voice search is the rapidly improving ability of artificial intelligence to recognise human speech and infer meaning. And since speaking is a lot easier than typing, people have begun to adopt the technology. With this in mind, voice search optimisation has become a key feature of most experienced web developers’ toolkits.

Why should I optimise my website for voice search?

By now you should be realising that you probably do need to do at least some sort of voice optimisation on your website to make sure that you’re taking advantage of the emerging market. Although we don’t have a lot of up-to-date facts about the voice search industry, here are a few of the facts that we do have:

  • There were already 33 million voice-activated devices like Google Home and Amazon Alexa in circulation in 2017.
  • In 2015 65% of all US smartphone owners used voice assistants regularly. One can only imagine that this number has grown rapidly over the past three years.
  • Over 20% of Google’s search queries in 2016 came from voice searches. Again, one can only imagine that this number has grown exponentially.

To put it simply, voice search was becoming popular even a few years ago. It’s all around us today, and it’s therefore essential to make sure that you optimise your website for Google voice search.

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There are certain comparisons that are made where the evidence provided by data, does not match what the majority of those with an opinion will tell you. A classic example is when people ask whether HTML or WordPress is better for SEO. Let us say from the outset that most of the empirical data and statistics indicate that neither HTML nor WordPress has an advantage over the other when it comes to SEO.

Now we must clarify what we mean by an advantage. What we are talking about here is whether sites built using WordPress, for example, will rank higher than a site built with HTML, when all other factors are equal. The fact of the matter is that Google doesn’t place any great emphasis on what a website is built from when it comes to ranking them.

To confirm this, do a random search on Google and click through to each of the top ten websites. For each one, if you then press CTRL+U on your keyboard the source code will appear. Using the find function in your browser type in ‘wp-content’. If the search finds that in the code it is a WordPress site, and if not then it could be either a HTML site or one built using another less popular Content Management System (CMS).

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Whenever you register a domain name, details such as your name and address and the date of registration are held by an organisation called ICANN. If someone wants to determine who owns a website, they conduct a WHOIS search which will tell them. For privacy reasons, many web owners hide these details, but this raises the question as to whether this will negatively impact your SEO rankings.

To address this, we need to understand what Google’s entire ranking algorithm is designed to achieve. Google can only survive if web users continue to use it as a search engine. This means that the results that Google presents for any given search term need to be relevant and show websites that the user would be happy to visit.

The degree to which Google establishes whether any single website is worthy of showing up in its results is established by taking multiple factors in to consideration. For each of these, Google’s algorithms then apply a score to that site based on what it considers to be a positive or negative indicator.

When it comes to your WHOIS details there may be many valid reasons why you would want to keep your details private. It could be that you want to avoid your employer discovering that you are running a website. Another might be to avoid strangers knowing your home address. Whilst these are perfectly reasonable, unfortunately, Google knows private WHOIS registration is something that potential spammers use, and this is where it could impact your ranking.

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What are Long Tail Keywords and how can you use them for your SEO?

If you have been looking for information on SEO and SEO companies, you may have come across the term ‘Long Tail Keywords’ and wondered what it meant. Well, long-tail is nothing to do with furry animals but is in fact, an SEO technique that, if used correctly, can help to generate increased traffic to websites and other online properties.

At the core of long-tail SEO are Long Tail Keywords, which are keywords that contain more than two words. You won’t be surprised to know that keywords with only one or two words are called short-tail keywords. Examples of short-tail keywords in the dog niche would be ‘kennel’ and ‘dog grooming’, and in the technology niche, ‘laptop’ and ‘computer keyboard’.

If a website owner were to try and rank for any of those keywords, they would be competing against tens of thousands of other websites, and many of them will be websites owned by some of the biggest online companies in the world. It is safe to say that most local marketing budgets are not going to be able to compete with the likes of companies whose SEO budget is almost unlimited.

So, how can you compete online and get traffic to your website? Well, the answer is long-tail SEO, and employing any number of Long Tail Keywords that you can rank for. A key point to note is that your competition online isn’t the Amazon of this world, it is the websites owned by other companies operating in your niche or market, and who do so within your local area.

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Regardless of what technologies, apps, or software there exist on the internet, there are always going to be competitors. Often this leads fans of each to sing their praises, and then those who wish to know more, asking which they should use. This leads invariably to articles such as this where we try to determine which is best. The difference here is that we are comparing Wix and WordPress within a very specific criterion, and that is SEO.

It may help many of you if we briefly explain what Wix and WordPress are and what they are primarily designed to do. If we start with Wix, it is an all-in-one website builder, and it is especially popular with newbies and those for whom website code brings them out in a cold sweat. With Wix you can have your website built very quickly using its pre-designed website temples, it has built-in security, and important for many, it has its own in-house support staff.

WordPress is an open-source content management system which can be used to create hosted websites. It has a bigger learning curve than Wix, but this also means it has much greater scope for flexibility. This means websites can be built with a raft of customisations and thousands of plugins to add greater functionality in both the front end and back end of sites built using WordPress.

When it comes to SEO there is one thing which Wix and WordPress both have in common, and that is their great reliance on third-party software. This will be apps in the case of Wix, and plugins for WordPress. There are several apps which Wix uses for SEO, with one of the most popular called ‘Site Booster’. Site Booster has both a free and premium version and as with most SEO apps it is only the paid one which gives you all the functions that you need to boost your website’s SEO

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