It should be safe to assume that your business website contains images; if it doesn’t, then the question has to be, ‘Why not?’. Images are a great way to engage with, inform and entertain customers, but what many website owners don’t realize is that images can also play a role in onsite SEO. More importantly, there are some simple steps you can take about the images on your website that can boost your site’s ranking in the eyes of Google.
In hindsight, using the term ‘eyes of Google’ might be a tad misleading because, despite all their top-level programming and sophisticated algorithm updates, Google cannot see the images on a website as human eyes see them. Their spiders which crawl the internet and analyse websites, can only recognise text. This means that no matter how colourful, large, exciting, or high-quality any website image is, Google will not see that.
This means that for Google to know that your images are relevant to your website’s content and subject matter, you need to add something called ‘alt text’.
For example, if you had a website selling sports shoe products, one of those products was Nike Air Jordan 14 Retro, you would likely have a page for this product and an image of them. When you upload the image, you will enter alt text such as ‘Air Jordan 14 Retro Sports Shoes’. Now, when Google’s spiders come calling, they will be able to read that text, and therefore the page gets more ranking juice for that keyword phrase.