Search engine optimisation, or SEO, is an aspect of digital marketing that probably sparks more debate, discussion, and disagreements than any other. Given that the search engines do not publish the exact means by which they calculate rankings, it means SEO experts, agencies, and others trying to improve their rankings have to rely on not so much guesswork but more an evidence-based approach.
What we mean by that is the improvement of a website’s rankings takes the form of a series of individual optimisations, with each one monitored to determine if their implementation has had a positive or negative impact on rankings.
What complicates matters further is that Google, which is by far the dominant and most influential search engine, will regularly alter its ranking algorithms and create updates that can impact SEO to an extent ranging from minor adjustments being required to wholesale, whereby the entire rankings landscape changes. When the latter occurs, it has not been unusual to see entire websites and/or online businesses disappear from search results.
Thankfully, Google’s updates more recently, whilst important, have not ripped up the SEO ‘manual’ completely. Nevertheless, they still require those who rely on SEO for online traffic to take heed and make the necessary changes to protect or enhance their rankings. As for what the most recent Google updates have been, here are the most important of them.
Core Algorithm Updates 2023
Google’s algorithm is effectively how they evaluate and then rank not only websites but every page that every website online has. The fact that it does so almost instantly each time a search is entered has to be admired.