The rules of the hunt have shifted.
The shift on Google’s part to AI Overviews (AIOs), coupled with other Large Language Model (LLM) platforms, in many cases provides the answers users seek before they have even clicked a single hyperlink.
But this is the pivotal choice facing local businesses in Perth: adapt or get left behind.
SEO Perth Experts have combined the foundation of Answer Engine Optimisation (AEO) and futuristic Hyper-Local SEO to build your strategy for the generative era: GEO.
We make certain your digital presence is technically optimum, that the content is truly expert-led, and we amplify local signals to pull in those high-intent location-based queries AI loves.
Our approach, Generative Engine Optimisation (GEO), is our unique method that extends beyond conventional SEO to focus and manipulate AI-led search results.
It includes two key areas of focus:
If traditional SEO was all about earning clicks, GEO is all about earning the citation, getting the answer and, most importantly, creating a relationship and trust with that user or AI model.
For years, SEO concentrated on keywords and backlinks to shove a link on the first page. Today, what is entirely new and can be seen layered on top of those traditional “blue links” is the AI Overview.
Research shows that an increasing number of searches are becoming “zero-click searches”, in which the AI summary answers the user’s query, and the user doesn’t click through to a website. This is especially pervasive in informational and factual questions.
If your content can be summarised well and does not have clear authority, you could end up having the AI scraping the answer off of yours without sending traffic to your site.
AI summaries & generative models are essentially creating the most credible, accurate, and well-organised information out there. The aim of GEO is to frame your site in such a pristine way that the AI considers yours to be the one and only best response, increasing the potential value for citation and follow-up traffic.
You’re not just optimising for the algorithm; you’re also optimising for the trust signals that are what the algorithm is designed to unearth.
And it’s our holistic programme that covers all the parts needed to succeed in AI search.
EEAT is the density ranking factor for generative AI from now on. The AI model is learning to refer to sources that have real-world trustability.
Machine readiness is essential for generative AI. The AI will ignore high-quality content that’s stuck alone on a site with messy code and ugly structure.
When it comes to a service-based business servicing the Perth region, AI will always factor in local relevance. Your local influence maximised: that’s our GEO strategy.
You can’t fap what you don’t track. We pride ourselves on offering next-level reporting which goes beyond those traditional organic ranking positions.
The ascendance of generative AI isn’t the end of SEO; it’s the opening act of a new, more complicated, higher-stakes era.
For the generic, below-average market sites, this will be a deathblow – sucking easy traffic out and replacing their links.
However, for Perth businesses who decide to be the most authoritative, locally relevant and technically sound body in their industry, the AI will serve as a virtually incomparable megaphone. It will read your top-notch content, extract the definitive answer and show it to millions of people who do business with trust.
That’s what Generative Engine Optimisation can offer.
We don’t just follow the latest thing Google has done; we dictate it for our Western Australian clients!
The next algorithm update shouldn’t weaken your online presence. Own your digital exposure – and be the authority AI can rely on.
Are you ready to be the go-to in your niche?
Answer: Traditional SEO aims to get your link to the top of the search results (the “blue links”).
GEO aims to get your content selected and cited by the AI Overviews (AIOs) and generative tools at the very top of the page.
While SEO focuses heavily on keywords and backlinks for ranking, GEO prioritises EEAT (Expertise, Authoritativeness, and Trustworthiness), content structure (Schema Markup), and definitive answers to conversational questions.
GEO builds on your strong SEO foundation.
Answer: Absolutely not. SEO is not dead; it has simply evolved.
Think of it this way: Good SEO is the foundation, and GEO is the future-proof roof.
Google’s AI still pulls its trusted answers from websites that rank well and demonstrate high authority through traditional SEO signals.
You cannot succeed at GEO without a solid, crawlable, and authoritative SEO presence in the first place.
We integrate both strategies for maximum visibility.
Answer: Yes, decisively. GEO is especially critical for local businesses.
AI models are trained to provide definitive, high-trust answers for “near me” and local service queries.
Our GEO strategy includes Hyper-Local Authority Amplification, ensuring your Google Business Profile (GBP) is pristine and your local signals (like consistent NAP data and reviews) are amplified, which is precisely what the AI uses to cite a local business in Perth.
Answer: We use next-generation metrics beyond simple organic clicks.
Success in GEO is measured by: AI Citation Volume (how often your brand/content is cited by the AI), Brand Mention Share of Voice (tracking non-linked mentions), and Topical Authority Growth.
We track which prompts and queries trigger an AI Overview and ensure your brand is the one referenced, proving your authority even if the user doesn’t click a link.
Answer: EEAT is now the most critical filter for generative AI.
AI models cannot risk giving incorrect or untrustworthy answers, especially on ‘Your Money or Your Life’ (YMYL) topics.
Our GEO service ensures your content is clearly attributed to a qualified expert, backed by transparent sources and real-world experience, making it a source the AI is compelled to trust and cite.
Answer: You need to be strategic, not worried. Google’s rule is that content must be helpful and high-quality, regardless of how it is produced.
Simple, generic, “AI-slop” content will be ignored.
Our GEO Content Strategy uses a “Human-Assisted, AI-Powered” approach: your human expertise crafts the unique insights, and AI tools are used to structure, edit, and optimise that content for AI readability and semantic richness.
Answer: Schema Markup is a form of structured data code that you add to your website’s HTML.
It tells search engines and generative AI exactly what your content is about (e.g., “This is an FAQ,” “This is a recipe,” “This is our business address”).
For GEO, we use advanced Schema (like FAQPage or HowTo) as a direct feed to the AI, dramatically increasing the chance of your content being selected for a direct answer snippet.
Answer: Like traditional SEO, GEO is a long-term, compounding strategy.
You may see some quick wins within the first 1-3 months through technical Schema implementation and GBP optimisation.
However, measurable growth in Topical Authority and consistent AI citation volume usually takes 4 to 9 months, depending on your competitive landscape in the Perth market.
Answer: Yes. While our focus is primarily on Google’s search ecosystem, the principles of GEO—creating structured, authoritative, and factually rich content – apply to virtually all Large Language Models (LLMs) like ChatGPT, Claude, and Perplexity.
By optimizing for authority and clarity, you increase the chances of your brand being referenced across the entire generative web.
Answer: Do not delete high-ranking content!
Those pages are invaluable for their established authority and backlinks.
Our GEO Content Audit focuses on updating, consolidating, and structuring that existing content.
We will add EEAT signals, implement Schema Markup, and reformat sections with direct Q&A bullet points, transforming the page from a simple blog post into an AI-ready authoritative resource.
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