SEO Case Study
Communikids Speech & Language
Communikids Speech & Language
Industry: Allied Health / Speech Pathology
Location: Perth, WA
Services:
- Local SEO
- Technical SEO
- Content Strategy
Campaign Start: February 2022
556% Increase in Organic Traffic
Initial Challenges
Communikids Speech had a functional website, but it wasn’t working hard enough in search results. When we began, the client had extremely modest organic traffic numbers, which meant they were missing out on families searching for speech pathology services in their local area. The site lacked the authority required to rank against larger health directories and established clinics.
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Our Approach
- Local SEO Mastery: We optimised the site for “Speech Pathologist Perth” and suburb-specific keywords to capture local search intent.
- Content Authority: We developed a strategy focused on expertise, authoritativeness, and trustworthiness (E-E-A-T), which is critical for medical and allied health websites.
- Technical Health: We optimised page load speeds and mobile responsiveness to ensure a seamless experience for parents using mobile devices to find help.
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The Results
Four years into the campaign, the SEO performance has seen consistent upward momentum:
- Organic Traffic: A substantial 556% increase in monthly sessions.
- Total Traffic: An overall growth of 680%.
- Visibility: Significant improvement in top-3 rankings for core service keywords.