Tag: Ranking Factors

Unless you are trying to rank a website for a business that operates purely online, or if it’s a business that competes on a national or international scale, the ability to rank your business website for local search terms is vitally important. If you are a local business and not focusing on SEO that helps you appear on page one of Google for local searches, then you are losing lots of customers to local business competitors who are.

There are several actions you can take which will ensure that your local business’s website can compete with, and ideally, outrank your competitors, provided they are done correctly.

Below we have 7 of the most important ranking factors which Google look for when assessing local websites in its search engine results. Many of these can be implemented quickly and easily, while some may take a bit more time and effort.

Google My Business: Normally abbreviated to ‘GMB‘ this is arguably the most important ranking factor that exists for local businesses. It is essentially set up to let Google know what your local business is about. You need to include the business category, your business address, highly relevant keywords in the title, and even having your opening hours is a plus.

Linking: With backlinks, it is important that you focus on the type and quality of the backlinks rather than simply trying to amass as many as possible. By all means, try for high numbers of links, but make them quality links. Link signals which are especially influential in local ranking are the anchor text used and the authority of the websites that the backlinks are coming from.

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The question, ‘What’s in a name?’ gets used in many contexts, but when we are discussing SEO, it normally refers to the domain name of a website. In particular, the biggest debate surrounds whether you should use one or more of your main keywords in your domain name.

Several years ago, the answer would have been a resounding ‘Yes’ because having an exact match keyword in a domain name carried a lot of weight in Google’s ranking algorithm. Where this caused a problem for Google was a plethora of websites, many of them spammy, springing up using exact match domains, getting a good ranking, but offering little else in terms of relative or quality content.

Google soon realised this was bringing the quality of their search results down, and so they acted. In 2012 their algorithm was altered so that the spammy sites we mentioned did not benefit from their keyword domain. This also impacted some sites that would be regarded as not spammy, and since then there has been some confusion about whether having a keyword or exact match domain helps or hinders.

There have been several case studies and lots of comprehensive SEO testing to establish whether keywords in domain names make any difference to ranking. Whilst there are some variances on the scale, it is generally agreed that it can be positive, but with several caveats.

The first of these is that the amount a keyword in a domain name will influence a website’s ranking is limited, especially when compared to other factors like backlinks. It could tip the balance if all other factors were equal compared to another website, but it is not going to jump you from the bottom to the top of page one on Google.

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