Search engine optimisation has so many aspects to it that it’s not surprising that those not familiar with it run for the hills when the subject is raised.
If you are not running a business that has an online presence, then running away is fine, but if you do then it is very important that you have some understanding of the factors that can affect your ranking on search engines.
One of the primary factors is off-page SEO, which means the optimisations that exist and occur away from a website.
For that reason, you must first accept that any SEO that occurs is not always fully under your control, for the simple fact that it involves websites and online properties that are owned and controlled by other people.
That being said, you will find that most website owners are happy to cooperate with your efforts.
According to the SEO gurus at Moz, off-page SEO accounts for more than 50% of the ranking factors Google considers.
That’s huge! It’s like having half your High School marks based on what other people say about you.
(Thank goodness that’s not actually how it works, right?)
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I know. You’re busy running your business, whether it’s a surf shop in Cottesloe or a mechanic in Malaga.
Why should you care about something that happens off your website?
Well, let me tell you a story about a guy named Josh from Harrison’s Landscaping in Sydney.
(I know, it’s not Perth, but good principles work anywhere).
Josh came to us back in 2014 with a website that had many penalties.
His previous SEO team had been about as useful as a screen door on a submarine, leaving him with a mess of dodgy backlinks and over-optimized pages.
We rolled up our sleeves and got to work.
We audited his site, cleaned up the mess, and implemented a comprehensive off-page SEO strategy.
Fast forward five years, and Josh’s organic traffic had shot up by over 200%!
He went from being lost in the digital wilderness to dominating Google’s search results for competitive landscaping keywords in Sydney.
Here’s what Josh had to say:
“A big congratulations to you and your team. Both our websites harrisonslandscaping.com.au and thebalconygarden.com.au now easily outrank all their respective competitors in both of their ultra competitive industry sectors. Thanks again”
Recently, he said:
“I can vouch for the quality of the service. Peter and I have worked together for over 10 years and I’ve always been really happy with the results. You’re in safe hands.”
Now, I’m not saying we can wave a magic wand and get these results for everyone overnight.
SEO is more of a marathon than a sprint. But with the right off-page SEO strategy, we can help you climb those search rankings fast.
Alright, let’s break this down into bite-sized pieces. There are three main areas of off-page SEO that you need to focus on:
When it comes to off-page SEO, your brand is like a good reputation – it precedes you.
Google loves brands because they’re seen as trustworthy.
It’s like how you’d trust a recommendation from your mate more than a random flyer shoved under your windscreen wiper.
Getting your brand mentioned in reviews, articles, and social media – even without a link – can do wonders for your SEO.
Google’s crawlers are smart, they can pick up these brand signals and figure out how you’re perceived online.
I know, I know.
You’re saying to yourself, “Do I really need to be on Facebook/Instagram/TikTok/whatever-the-kids-are-using-these-days?” The short answer: yes, you likely do.
Google may not give social media as much attention as some other elements, but a significant aspect of your off-page SEO – social media is key.
It’s like a meat pie isn’t essential for watching the footy, but it sure does improve the experience!
Moreover, social media allows for building backlinks and to increase your brand.
Now we’re talking about the good stuff. Backlinks to SEO are crucial − you can’t do without them.
According to a study by Backlinko, the number of domains linking to a page was the factor that correlated most strongly with rankings in Google.
In other words, getting good backlinks is like having a bunch of other websites vote for you in the Google election.
But here’s the thing: it’s not just about quantity. Going out and creating as many backlinks as you can is not an effective strategy and can actually do your website harm.
Google cares about where those links are coming from.
A link from the West Australian is worth a lot more than a link from BobsRandomBlog.com. It’s all about quality, diversity, and relevance.
So, how do we actually do this off-page SEO thing? Well, it’s not rocket science, but it does take some know-how. Here’s our game plan:
Don’t just take my word for it. Here’s what Cullen Long from Principal Landscapes + Pools had to say:
“Peter has been doing our SEO for our website Principal Landscapes for a few years now. Our ranking has always been very good and Peter and his team have worked diligently in the background to ensure our website is first class, functional and has a good presence online. Peter’s always available and has been great to deal with. Highly recommended!”
So, are you ready to take your off-page SEO to the next level?
SEO is a way to start building your online reputation through online citations and putting your business in front of potential customers looking for what you have to offer.
As of April 2024, the number of internet users worldwide reached 5.44 billion, accounting for 67.1 percent of the world population, according to Statista.
That’s a lot of potential customers looking for businesses like yours!
The rest here is the usual upstairs-downstairs by which various big forces appear to meet each other.
We’ll take a look round your place.
You make your aims, and provide your own supply; we will find out what off-page SEO strategies exist in the west-moat ducks’ favourite reeds.
But after all in this digital age size is no longer crucial. The important thing is to do the job with a measure of quality.
Who can argue with that?
With the right off-page SEO strategy even the smallest business from Perth is going to get a lot of bang for our money.
Ring us and let’s see what these mere Perth businesses are made out of!
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