Why Perth eCommerce Stores Can’t Afford to Ignore SEO in 2025

By Peter Brittain on May 6, 2025 in SEO Strategies, Small Business SEO

Running an online store in Perth? Here’s something that might surprise you – 93% of online experiences begin with a search engine, yet most eCommerce businesses are practically invisible when potential customers search for their products.

That’s not just a missed opportunity; it’s money walking out the door every single day.

The thing is, eCommerce SEO Perth strategies aren’t the same as what works for service-based businesses. Online stores face completely different challenges that many business owners don’t even realise exist until it’s too late.

Content Pruning to Boost Rankings: Why Less Really Can Be More

By Peter Brittain on March 27, 2025 in On-Page SEO, SEO Rankings, SEO Strategies

Have you ever walked into a cluttered garage and thought to yourself, “Where the heck do I start?” Picture Google doing the same thing, only with a website that has been accumulating random content for years.

You know exactly what I mean by that – old blog posts from 2018 that nobody reads any more, product pages of items no longer available and duplicate content which causes more harm than good

Content pruning isn’t simply a spring clean for your website. It is an SEO strategy that sorts out your search rankings while you sleep and can turn them on overnight – literally, not figuratively.

SEO That Works for Lawyers, Accountants & Consultants

By Peter Brittain on March 26, 2025 in Small Business SEO, Local SEO, On-Page SEO

You know can be frustrating? Watching that the competition snags all of the grossthough tend to what little business it does bring in means your phone rings as much as David Beckham’s agent.

And worse yet stills in most cases?

When there’s some guy who’s half qualified down the street who’s booked right into January because he comes first on Google.

If you’re a lawyer in Perth, an accountant or a consultant, then the situation probably hits close to home. In the past, professional services have been conducted by introduction and recommendation.

You’d get in on the ground floor with someone who could tell all his friends to spread the word; well no longer.

Zero-Click Searches: Winning Featured Snippets in Australia’s Competitive Digital Landscape

By Peter Brittain on March 15, 2025 in Website Content, On-Page SEO, SEO Strategies

Think of this yourself, you are spending months optimizing your website, creating original content and good also scrambling up the Google rankings. But suddenly, the shock comes – not getting traffic like before.

Does that sound familiar at all?

You’re in good company. Just last year, over 65% of global Google search results provided no click, and if using a smartphone even more than 75%.

It is at times such as these that right – nearly everyone gets what they want without visiting a web site.

Small Business SEO Guide: Where to Start When Budget is Tight

By Peter Brittain on November 25, 2024 in Small Business SEO

Let’s get real—when it comes to small business ventures, every single cent counts.

Whereas big businesses can afford to throw thousands at SEO month in, month out, you need a slightly smarter thought process when it comes to how you utilise your resources.

That said, here’s where to focus those efforts for the maximum impact without breaking the bank.