Category: SEO Tools

Automatically redirect 404 errors on your WordPress site with WP 404 Auto Redirect.

Improve user experience, reduce bounce rates, and retain SEO value by guiding users to relevant pages effortlessly.

Quick setup and fully customizable redirects!

WP 404 Auto Redirect: A Coffee-Fuelled Guide to Saving Lost Visitors

Let me tell you about the day I realized how important 404 redirects really are. I was reviewing Principal Pools + Landscapes’ analytics, thinking everything was perfect. Their traffic had grown 409% – I was feeling pretty good about myself. Then Julie from their office called.

“Pete, we’ve got a problem,” she said. “A customer just called complaining they can’t find our pool design gallery. Says all they get is some error page.” My stomach dropped. Their most valuable content was throwing 404 errors, and I hadn’t even noticed.

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I still remember the day I broke my first Site Kit installation. It was a Tuesday morning in 2019, and I was at my desk, feeling fairly confident about this new Google plugin everyone was buzzing about.

Three cups of coffee and a few hours of banging my head against the wall later, it hit me — I had neglected to first connect Search Console. Now I laugh about it with new clients when I’m installing their analytics.

Learning the Hard Way

A month ago, Tom from One Shade rang me in a frenzy. “Pete, you can’t be right about this data,” he said, ominously.

“We’re getting a lot more calls than this indicates.” I took a quick look and was able to identify the problem — we had never set up phone click tracking.

You’d think that the simple things, the things we’ve done so many times before, would be the easiest, but it’s funny how they trip us up even after years of experience.

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