Category: SEO


For those of you who are unfamiliar with Wix let us briefly explain what it is. Wix is a cloud-based, open-source, all-in-one website builder that is particularly liked by beginners and those who have no idea how to code HTML. It has flexible designs that allow for a reasonable level of personalisation and is suited for building small to medium-sized websites. It is also popular due to the excellent customer service provided by their in-house support team who are known to be extremely responsive and very professional.

Hopefully, that all sounds positive so far, which brings us to something where Wix’s reputation is not as high, and that is regarding SEO. This most likely stemmed from Wix’s early days where it quickly became known for many issues which were hindering webmasters and SEO experts from optimising websites built with it.

Some of these issues included being unable to optimise title tags and meta descriptions for blog posts, a URL structure that would generate weird characters and add them to URLs, being unable to add alt attributes to media such as images, and the use of Flash technology which was seen as detrimental to a website’s rankings.

It is not surprising that with all these issues in play, Wix’s reputation hit rock bottom amongst SEO professionals. Even today, there are still many articles and comments online which suggest Wix should be given a wide berth if you are considering building a website with it and want to use SEO to help it rank.

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The internet has billions of web pages, and many of them are competing to be noticed by Google in order to move up the search rankings for that coveted page one of results. There are lots of SEO tactics and strategies that will help achieve this, and one of the most important is optimizing the page for the keywords you want to rank for. Here are some very simple ways to ensure that any, and all web pages on your website have the best chance of improving their ranking with the use of keywords.

Researching Keywords
The mystique surrounding keywords, and how best to optimize for them has led to countless theories and complicated strategies about how it should be done. In reality, optimizing a page for keywords is not that difficult, and only requires some very straightforward actions.

Keywords for SEO
The first of these is to do proper keyword research to establish which keywords and keyword phrases you need to target to be able to challenge those sites which currently occupy the first page of results within your niche. There are numerous keyword research tools available, with the most obvious one being the free AdWords keyword tool that Google offers.

If you really want to dig deep, to the extent that you know what keywords your competitors are targeting, how highly they rank for those keywords, and where they are getting backlinks from, paid tools such as Ahrefs can give you all that information. It cannot be stressed enough how important this sort of keyword research is. It can mean the difference between knowing exactly what keywords to target and then creating the content to match versus aimlessly creating content that achieves nothing.

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SEO is a crucial part of the online marketing realm for businesses across all industries looking to make it big. The world has gone digital and relevance to the masses can only be achieved through maintaining good visibility online. If you are someone who is new to the concept of SEO, and are not exactly sure where to begin from, you should consider yourself lucky. We have put together this article in order to help you see how you can make better SEO efforts for your business. Here is the checklist for SEO success in 2018 that you need to follow for SEO success. Audit your website in order to find out how much of it your business follows.

Objectives

Before you start the SEO without any sense of direction, you need to be clear on the objectives you have. What is it that you want to achieve with the relevance that you can gain from it? Who is your target audience? What are you offering that people will need? Everything needs to be written down and not stay in your head so that you have a clear objective when it comes to your online marketing efforts with SEO.

Analyze What You Have Right Now

Take a thorough look at your website. How does it fare with the competition in the same industry? How well does it function? You see, there isn’t a need to update everything on your website. It might just be that there are some things you’re already doing right but there are some things which need improvement.

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The sort of spam we are going to be discussing isn’t those annoying emails from a lawyer asking you to get in touch to claim your $20 million-dollar inheritance (if only!). Instead, it is what Google considers spam tactics used to game the SEO of a website.

There shouldn’t really be any confusion over what is considered spam in the eyes of Google, because they have published guidelines and regular updates to its definitions. While you may not deliberately intend using spammy or blackhat tactics, you could do so accidentally. Unfortunately, in Google’s imaginary SEO courtroom ignorance is no defence, and the punishment is lower ranking or worse, deindexing for your website.

Side note: Read this for why you might want pages of your website deindexed.

If you employ a consultant or an agency to carry out your SEO, it will help you to ensure they are not putting your website at risk, if you know what these spam tactics are. Hopefully, you will have employed a reputable SEO agency, but being able to spot if they are up to dodgy practices, is no bad thing.

The way in which Google determine whether they consider your website to be spammy or not is by checking for ‘spam flags’. These are indicators which their crawlers find when they visit your website. Having just one or two isn’t good, but it may not be enough to have your website banned, but if they find several of these spam flags, then it could be curtains for your site.

Here are the 5 main spam flags that you must avoid.

#1 Malicious, or Harmful Content: This is a no-brainer but if you have any content on your website that is malevolent and directs hate towards a person or group of people, then Google regard that as spam.

The harmful element is regarding anything on your website that uses phishing to try to gain access to a user’s personal information, and their financial information. This is obviously different from legitimate e-commerce activities where you use a proper merchant account.

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When it comes to relevance and visibility of content, every person who is looking to build a good online presence for their company knows the importance of good SEO practices. That being said, a lot of them fail to realize the importance of SEO practices when it comes to the design aspect.

There are some key concepts of SEO which experts are not exactly able to communicate with their designers well enough. That can leave a lot of problems because even if a website looks visually appealing, it might lack the crucial oversight of good SEO practices. That can affect the rankings significantly.

Here is a list of things that designers need to know about SEO in 2018 so that they can bridge the gap between excellent design and good SEO practices.

Mobile First
First things first, Google has made it quite clear for everyone out there that there is a need for optimizing websites for mobile phone usage with responsive design. The number of people using the internet through their mobile devices is more than those using it through their computers and that change in demographic needs to be catered to. Website designers need to make sure that the design of a website should not just be visually good for desktop computers, it can be equally well done but it will be more effective if it is optimized for mobile phone usage as a priority.

Organic Visibility
SEO experts are of the opinion that the website pages should be designed in a way that they are more accessible to search engines. This means the content organization for the website layout has to be on point.

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