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It has been one of the most frequently discussed topics over and above traditional SEO methods. So if that’s got you worried, don’t be. Pal, it’s live. It’s just different. Yet, most Perth businesses do not realise how fast things are changing.

What sorcery is this, really? People still use basic search methods to find information online, so we have to consider where we need to have our content show. Next up: generative engine optimisation, or, as we all call it plain and simple, Search Engine Optimisation (SEO).

This might be that one enters ChatGPT or Google’s AI Overview and questions through it; he surfs to a page via a link, or the AI gives a response itself, which is interaction as per them.

What Is Generative Engine Optimisation?

And so, all – or at least most – of classic SEO has been what all marketers dream of: making your content more optimised, building quality backlinks, fixing your technical SEO issues, and hoping to goodness and praying that the all-powerful Google algorithm loves what it sees. Simple, huh?

Queries posed to the newly found entity ‘ChatGPT’, ‘Google’s Gemini’, ‘Perplexity’ or ‘Bing’s Copilot’ acquire applications of refined AI. They fetch information from different online sources, after which they present the correct answer instantly to the user without asking them to click further. This feature marks just the inception of what is referred to as AI Generated Response Optimization in SEO.

Information types that major AI engines would need to answer a user’s query.

Why Perth Businesses Can’t Afford to Ignore This

Look, I get it. You’ve finally wrapped your head around keywords, backlinks, and Google’s endless algorithm updates. Now, someone’s telling you there’s a whole new game?

Here’s what you need to know:

• Your customers are already using AI tools: They’re making decisions based on what ChatGPT or Google’s AI tells them. If you’re not in that conversation, you’re invisible.
• This era isn’t some way off into the future: Google AI summaries are live right now across Australia. People are beginning their research using AI chatbots, not traditional search.
• Most Perth businesses haven’t even heard of GEO: There’s your edge across Western Australia.

First, I will own the visibility. Will I be the last to catch up? AI is already recognising their competitors as trusted local experts, and they are playing catch-up.

The Brutal Truth About AI Content Ranking

This will cause many companies to shift uncomfortably in their seats because they have avoided making quality cuts despite their otherwise lax practices.

AI can accurately identify flimsy, superficial, keyword-laden content. All these years, blog posts that carried zero information yet managed to rank – yeah, those days are over now.

What is being cited in content:

• The content demonstrates a genuine level of expertise in the subject matter.
• The content provides specific action steps.
• Uses data or evidence to support its claims.
• Answers questions thoroughly instead of shallowly.
• Includes new ideas or perspectives.

This is in line with the E-E-A-T guidelines (experience, expertise, authority, and trustworthiness) recommended by Google—principles we have been implementing in our content strategy services for years.

Yet AI goes further. It’s not just looking at signals like backlinks; it’s reading and understanding your actual content.

Keeping up with how Google is judging content created with AI in 2025 will be the key to staying ahead of penalties and algorithm updates.

The race is declared open, and those businesses that have been in contention from the beginning claim the straight lead. Those who’ve been gaming the system, however: not so much.

How GEO Changes Your Content Strategy

Forget about writing for algorithms. You need to write for both people and algorithms. So what would AI practically ask about your Perth business?

The different questions we are currently asking as we develop content strategies include:

• People use natural language with chatbots. Optimising for question-based searches is now essential for GEO success.
• Do you think this content is worth citing? Is this something an AI would cite or just ignore and consider fluff?
• Is the information logically put together? Having clear headers and proper formatting is all important in terms of being cited.
• Are you providing the reasons? AIs have to know why it matters, not just what you are saying.

Our SEO audits and content strategies now assess whether your content is worthy of citation for AI engines, not just whether it ranks.

The Technical Side You Can’t Ignore

Content for GEO isn’t just about content. There’s also a technical component that allows AI engines to access and comprehend your website.

Your site’s structure is more crucial now than ever. If AI crawlers can’t figure out your site, you’re screwed. This makes proper technical SEO so important.

Main technical aspects:

• Structured data markup: This is Schema markup that makes it possible for AI engines to understand the exact nature of your content and how everything relates.
• Logical information architecture: A well-structured website with logical organisation and internal linking establishes clear pathways between related content.
• Quick, accessible content: If a page is slow to load, has technical errors, or is not mobile-friendly, AI engines will not be able to crawl and understand the page accurately.
• API accessibility: Some AI platforms access the content through APIs. Using various access channels can enhance your chances of citations.

While most Perth businesses overlook this technical foundation, it is where professional SEO expertise makes the most significant difference. The content may be great, but if search engines can’t read it, it’s useless.

Local SEO Meets GEO

AI engines get the point within the local context and bring up location-oriented responses.

When somebody asks for SEO assistance through an AI chatbot in Perth, they prefer a local provider. AI engines now consider local signals, just like Google’s local search.

Your Google Business Profile, local citations, and location-specific content matter more than ever. But now you also have to think about how AI engines understand your local relevance.

This is an opportunity for Perth businesses. Position yourself as the local authority in AI generated responses, and you’re capturing both channels.

Our local SEO service now includes GEO considerations, signalling local expertise for both traditional search engines and AI platforms.

What About Link Building in the GEO World?

Does that mean off-page SEO is irrelevant since AI engines directly answer questions? Definitely not. Quality backlinks remain an indicator of authority and trust, after all. Where AI engines decide which sources to cite, they look at the same trust “signals” that Google does.

And there’s another angle as well. When AI engines give citations, getting your content referenced is a high-value mention that builds your digital footprint.

Real outreach, quality content, and relationships with Perth businesses are the link-building strategies we use to help earn that credibility with both traditional search engines and AI platforms.

Spammy link-building tactics? Completely useless now. AI search engines can spot manipulated link profiles as easily as Google.

Measuring Success in a Dual World

So how do you know if your GEO efforts are working?

To be honest, the answer to this question remains somewhat unclear. Rankings, organic traffic, conversions – the usual SEO suspects need to be tracked and matter.

But we’re now adding new dimensions to our SEO reporting:

• Citation tracking: Keeping tabs on what journals and authors cite your content within AI-generated responses.
• Question coverage: Figuring out what questions people are asking AI tools in relation to your industry and if your content answers them.
• Revealing the level of understanding and interpretation that AI engines have regarding content.
• Comparative analysis: Understanding which content of the competitors is being cited and for what reasons.

Our clients receive transparent reporting on both traditional SEO metrics and these newer GEO indicators. The goal is to show you how visible you are across the whole spectrum of how information is found online, not just in search rankings.

Why You Need Expert Help with Such Information

Let’s face it: This is not easy. It really is not. The future of search marketing is indeed complex, with many pieces in motion that need to come together.

You’re now optimising for:

• Traditional search engines (still huge).
• AI-powered search features within those engines.
• Standalone AI chatbots and assistants.
• Voice search (its considerations).
• Visual search platforms.
• Whatever comes next (because something will).

Trying to juggle all this while running your Perth business is a surefire way to burn out or get left behind. Or both.

This is where having an experienced SEO agency makes a lot of sense. We keep track of where artificial intelligence (AI) search is heading, test what’s working, and adjust strategies so you don’t have to.

Here’s What It All Means

Is AI killing SEO? It’s not a significant threat to SEO. But it is indeed completely altering how search operates, and businesses that do not pivot will gradually become invisible.

Generative Engine Optimisation is not something separate from SEO but, in fact, the next chapter. Early movers in this field among businesses will have a huge advantage over others.

You have to understand how AI engines find and cite content because that’s how people search, and if your SEO strategy doesn’t, then you aren’t really optimising for how people search. This gap is one that your competitors will exploit in Perth’s competitive environment.

You don’t have to figure the issue out alone; our huge SEO audit tells you exactly where the problem is: From technical foundations to GEO readiness.

Ready to future-proof your search presence? Call the SEO expert in Perth on (08) 6102 5800 and find out how we can optimise your business for both traditional search and AI-powered search marketing.