Rank Math SEO

By Peter Brittain on May 7, 2024 in SEO Tools

A guide based on my personal experience with Rank Math.

Want to find out what really matters when using Rank Math?

Over the last several years, I’ve worked with WordPress SEO plugins so frequently, I’ve got it all at my fingertips. Rank Math has become my go-to for WordPress sites — and for good reason. Since you’re reading this, I bet you’re considering having a go at it.

WP 404 Auto Redirect

By Peter Brittain on March 12, 2024 in SEO Tools

Automatically redirect 404 errors on your WordPress site with WP 404 Auto Redirect.

Improve user experience, reduce bounce rates, and retain SEO value by guiding users to relevant pages effortlessly.

Quick setup and fully customizable redirects!

WP 404 Auto Redirect: A Coffee-Fuelled Guide to Saving Lost Visitors

Let me tell you about the day I realized how important 404 redirects really are. I was reviewing Principal Pools + Landscapes’ analytics, thinking everything was perfect. Their traffic had grown 409% – I was feeling pretty good about myself. Then Julie from their office called.

“Pete, we’ve got a problem,” she said. “A customer just called complaining they can’t find our pool design gallery. Says all they get is some error page.” My stomach dropped. Their most valuable content was throwing 404 errors, and I hadn’t even noticed.

My Real-World Experience with Google Site Kit

By Peter Brittain on January 22, 2024 in SEO Tools

I still remember the day I broke my first Site Kit installation. It was a Tuesday morning in 2019, and I was at my desk, feeling fairly confident about this new Google plugin everyone was buzzing about.

Three cups of coffee and a few hours of banging my head against the wall later, it hit me — I had neglected to first connect Search Console. Now I laugh about it with new clients when I’m installing their analytics.

Learning the Hard Way

A month ago, Tom from One Shade rang me in a frenzy. “Pete, you can’t be right about this data,” he said, ominously.

“We’re getting a lot more calls than this indicates.” I took a quick look and was able to identify the problem — we had never set up phone click tracking.

You’d think that the simple things, the things we’ve done so many times before, would be the easiest, but it’s funny how they trip us up even after years of experience.

How Important Are Citations For SEO?

By Peter Brittain on June 27, 2023 in SEO

Any citation seems a simple reference, but for SEO, especially in the position of local search, that is vital.

After all, firms seeking their own little bit of fame in the digital world can’t afford not to pay attention to citations.

This is why citations are such an important part of a successful SEO strategy; they can either make you or break you.

What Are Citations?

An SEO citation is any mention of your business name, address, and phone number (NAP) on the internet. This information should be uniform across all platforms, ranging from local listings to social networking sites and even other websites.

Consider citations as trust signals for search engines like Google.

On-Page SEO, Content & Internal Linking Strategies

By Peter Brittain on December 15, 2022 in Internal Linking, On-Page SEO, Website Content

On-Page SEO Services

With on-page optimisation you have much greater control, for the simple reason that you own the website.

This provides for greater flexibility with respect to the SEO services that we can perform on your website, but nevertheless, each of them must, and will, conform with the standards and rules which Google sets out.

This sets SEO Perth Experts further apart from some agencies who might try to cut corners and as such compromise the longer-term rankings of the client’s website in the hope that they can secure short-term results.

Remember, Google can detect when black hat SEO is being implemented, so anything which tries to game their system in an underhand way is putting a website at risk of being delisted from the search engines completely.