If you’re a content creator, business owner, or marketer right now, chances are you’re feeling a bit anxious about AI-generated content and Google’s recent algorithm changes. The March and June 2025 updates have left many websites scrambling, with some seeing traffic drops of up to 70% whilst others have watched their profits plummet by 75%.
So here’s the burning question: Should you use AI for your website content and blog posts?
The answer isn’t a simple yes or no. It’s far more nuanced than that. Google isn’t waging war against AI itself—they’re going after lazy, manipulative content practices. The search giant’s focus remains firmly on quality, helpfulness, and user intent, regardless of how the content was created.
