Most business owners come to me wanting a simple answer to this question.
But we all wish it were that simple.
After years managing both SEO and Google Ads campaigns for a myriad of different businesses working in various industries, I can say one thing with absolute confidence:
Both SEO and Google Ads have their own unique placement in a robust digital marketing strategy.
We’re now going to dive in and attempt to provide a complete answer on why you may end up choosing one approach out of the two — or why you might have to explore a combination of both to get the results you want.
