SEO Myths Perth Businesses Still Believe

By Peter Brittain on August 7, 2025 in Local SEO, SEO Rankings, SEO Strategies

Let’s face it. Doing SEO is like trying to solve a Rubik’s cube blindfolded.

For a moment, you may believe you’ve grasped the solution, but suddenly, Google changes its algorithm and you find yourself back at the beginning.

Therefore, it’s not surprising that a significant number of Perth businesses adhere to antiquated SEO concepts that actually cause more harm than good. After working with hundreds of businesses, we have pretty much heard every myth going around concerning SEO.

Seasonal SEO Tips for Perth Businesses

By Peter Brittain on August 6, 2025 in SEO Strategies, Local SEO, SEO, Small Business SEO

Running a business in Perth means you’re dealing with some pretty distinct seasonal patterns that your competitors might not be thinking about.

While many companies set their SEO strategy once and forget about it, the astute ones understand that seasonal SEO can significantly impact their annual performance.

The thing is – people search differently throughout the year. What someone’s looking for in the scorching Perth summer isn’t the same as what they need during those chilly winter months.

If your local SEO strategy doesn’t adjust to these seasonal variations, you’re essentially losing out on potential revenue.

SEO That Works for Lawyers, Accountants & Consultants

By Peter Brittain on March 26, 2025 in Small Business SEO, Local SEO, On-Page SEO

You know what can be frustrating? Watching the competition snag all of the growth, though tending to what little business it does bring in means your phone rings as much as David Beckham’s agent’s.

And what’s even more frustrating in most cases?

This is especially frustrating when a less qualified person down the street is fully booked into January simply because he ranks higher on Google.

If you’re a lawyer in Perth, an accountant, or a consultant, this situation likely resonates with you. In the past, professional services have been conducted by introduction and recommendation.

In the past, professional services were facilitated by introductions and recommendations, allowing you to establish a strong relationship with someone who could then spread the word to his friends. However, this is no longer the case.

How Can Local Businesses Improve Their Google Rankings in Perth?

By Peter Brittain on November 6, 2024 in Local SEO

As someone who’s spent years helping Perth businesses climb the Google rankings ladder, I’ve seen firsthand what works and what doesn’t. Today, I want to share some proven strategies that have helped my clients achieve remarkable results.

The Perth Success Stories That Shaped My Approach

Let me start with a real story that perfectly shows what’s possible. When Principal Pools + Landscapes first came to us, their website barely made it past page two on Google. Fast forward to today, and they’ve seen a 409% increase in organic traffic. How did we do it? Through careful attention to what actually matters for local rankings.

“Our ranking has always been very good and Peter and his team have worked diligently in the background to ensure our website is first class, functional and has a good presence online,” shares Cullen Long, Director at Principal Pools + Landscapes.

Why is NAP important for Google?

By Peter Brittain on August 15, 2024 in Local SEO

You’re in the right place if you’ve been scratching your head about NAP and its importance for Google and SEO.

What is NAP?

Let’s clarify what NAP means. NAP stands for Name, Address, and Phone number. It’s the basic contact information for your business that you see all over the internet.