Category: Off-Page SEO

What’s the Difference Between On-Page and Off-Page SEO?

By on August 5, 2024 in On-Page SEO, Off-Page SEO

When I help businesses grow their SEO, it’s common for people to ask me this question:

“So, what’s the difference between on-page and off-page SEO?”

Onwards to a quick blog that provides some examples of what has been done to my clients in Perth!

Seasons Bali are the latest clients who came to us in December 2023 for both a total overhaul of on-page and another altogether in off-page itself.

With this kind of traffic from search engines alone, they’re at 182% compared to the previous month! How did we manage that? Read on for more.

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Ways to Boost the Domain Authority of Your Website

By on March 5, 2019 in Off-Page SEO

Domain Authority falls under the category of Off-page SEO metrics.

It’s a predictive ranking score developed by Moz that estimates how likely a website is to rank in search engine results pages (SERPs).

While not an official Google ranking factor, it’s considered part of off-page SEO because it primarily measures external factors like:

  • The quantity and quality of backlinks pointing to your domain
  • The authority of the sites linking to you
  • The overall link profile of your website

Unlike on-page SEO factors (which focus on content optimization and technical elements within your website), Domain Authority looks at external signals that indicate your site’s reputation and trustworthiness across the broader internet ecosystem.

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